Apple's Wearables Category Sets New Quarterly Revenue Record

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Despite the global health crisis impacting many countries around the world, Apple's wearables category set a new quarterly revenue record, Apple CEO Tim Cook said during the company's Q2 2020 earnings call.


Apple does not break out wearable sales, instead including the Apple Watch and AirPods in its "Wearables, Home, and Accessories" category, which brought in $6.3 billion during the quarter, up from $5.1 billion in Q2 2019.

Wearables, Home, and Accessories revenue surpassed both Mac ($5.4 billion) and iPad ($4.4 billion) revenue during the quarter. Apple Watch continues to be popular with those who are new to the product, and 75 percent of customers who purchased an Apple Watch during the quarter did not previously own one.

Apple's wearables business is now the size of a Fortune 140 company, according to Apple CFO Luca Maestri.

Top Rated Comments

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26 weeks ago
Just remember... this is a tiny category Apple does “by accident” (sort of). This is just over half of Amazon’s *entire* 11 billion dollars for the quarter.

Perspective for how huge Apple is.
Score: 4 Votes (Like | Disagree)
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26 weeks ago
The wearables business just keeps growing.

Look for this to push Apple to the next frontier, beyond iPhone. It’s happening.
Score: 4 Votes (Like | Disagree)
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26 weeks ago
Mass market is mass market. Just imagine if the Apple Watch was android-compatible, they'd sell 3-4x as many.
Score: 4 Votes (Like | Disagree)
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26 weeks ago


Mass market is mass market. Just imagine if the Apple Watch was android-compatible, they'd sell 3-4x as many.

3-4x more complicated to figure out too.
Score: 2 Votes (Like | Disagree)
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26 weeks ago
Revenue, of course. Garbage sold for gold. The amount of issues I had with the AirPods Pro is just ridiculous. Connectivity issues, microphones quality issues, people not hearing me, I just received yesterday the third replacement set, let’s see..
Score: 2 Votes (Like | Disagree)
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26 weeks ago
So now they can afford to fix the APP noise cancellation?
Score: 2 Votes (Like | Disagree)

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