LG Teases Upcoming 5G Velvet Phone With Unusual 'Raindrop' Camera Layout

LG has released a short teaser trailer for its new Velvet smartphone that shows off the company's new design language, which includes a vertically cascading rear triple-camera array.


The layout moves away from the large camera bumps that have become common on smartphones, including Apple's iPhones. The so-called "raindrop" camera positions smaller lenses below the larger main camera, reminiscent of dripping water.

LG has described the design as "a nod to the natural world with a visual form factor that differs from the industry trend." Presumably the unusual arrangement doesn't impact on the function of the camera.

The square bump on the iPhone 11 series divided observers when it was launched last year. The aesthetic still displeases some users, while others dislike the way it prevents the iPhone from lying flat on a table.

Apple's 2020 ‌iPhone‌ lineup, expected this fall, is likely to keep the bump, but it will house an additional fourth lens in the form of a 3D camera, similar to the LiDAR scanner in the 2020 iPad Pro.

LG hasn't announced a launch date for its Velvet smartphone, but its recent steady stream of teasers would suggest a launch can't be far off. What do you think of LG's new design? Let us know in the comments.

Tag: LG

Top Rated Comments

(View all)
Avatar
27 weeks ago
That looks miles better than the hideous hump Apple has on their phones.

LG does make some good looking things now and then.
Score: 12 Votes (Like | Disagree)
Avatar
27 weeks ago
Looks nice, then again I don't spend my time endlessly looking at the back of my phone.
Score: 4 Votes (Like | Disagree)
Avatar
27 weeks ago
That’s upside down. A raindrop is almost always drawn with the pointed small side up and larger at the bottom where the water masses together. How simple of a concept to understand yet they mess it up.
Score: 3 Votes (Like | Disagree)
Avatar
27 weeks ago


Looks nice, then again I don't spend my time endlessly looking at the back of my phone.

I think so too. That teardrop effect is nice design.
Not sure how long you've been an Apple fan but one thing they were famous for is design that looks good from any angle you choose. After the release of the iPhone 4 that has slipped a little.
Score: 3 Votes (Like | Disagree)
Avatar
27 weeks ago
But they don’t look evenly spaced...
Score: 3 Votes (Like | Disagree)
Avatar
27 weeks ago


That’s upside down. A raindrop is almost always drawn with the pointed small side up and larger at the bottom where the water masses together. How simple of a concept to understand yet they mess it up.


You beat me to pointing that out!

:apple:

You're holding it wrong
Score: 2 Votes (Like | Disagree)

Top Stories

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

MagSafe Charger Only Charges at Full 15W Speeds With Apple's 20W Power Adapter [Updated]

Monday October 26, 2020 3:38 pm PDT by
Alongside the iPhone 12 and 12 Pro models, Apple introduced a new MagSafe charger that attaches to the magnetic ring in the back of the devices, providing up to 15W of charging power, which is double the speed of the 7.5W Qi-based wireless charging maximum. Apple does not provide a power adapter with the $39 MagSafe charger, requiring users to supply their own USB-C compatible option. Apple...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Report: Apple Silicon iMac Featuring Desktop Class 'A14T' Chip Coming First Half of 2021

Tuesday October 27, 2020 4:14 am PDT by
The first iMac powered by Apple Silicon is set to arrive in the first half of next year and will feature a desktop class "A14T" chip, according to Chinese-language newspaper The China Times. Codenamed "Mt. Jade," Apple's first custom-made desktop processor will be twinned with its first self-developed GPU, codenamed "Lifuka," both of which are being produced using TSMC's 5-nanometer process, ...

iPhone 12 Six-Foot Drop Test Results: Ceramic Shield More Durable But Not Damage Proof

Monday October 26, 2020 5:00 am PDT by
Apple's new iPhone 12 and iPhone 12 Pro feature a new Ceramic Shield screen that Apple says offers 4x better drop performance. To test that claim, Allstate Protection Plans put the two models through a range of breakability tests and recorded the results. In a face down sidewalk drop test at six feet, the iPhone 12 suffered small cracks and scuffed corners and edges, leaving sharp grooves in ...

Bloomberg: New AirPods and AirPods Pro Coming in 2021, AirPods Studio Delayed, Third HomePod Model Also Possible

Monday October 26, 2020 3:34 am PDT by
Apple plans to update its AirPods line next year with two new models including third-generation AirPods and second-generation AirPods Pro, according to a new report from Bloomberg. The Cupertino, California-based technology giant is working on two new models: third-generation entry-level AirPods and the second version of the AirPods Pro earbuds, according to people familiar with the plans. ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple Files Mystery 'Personal Computer' With Placeholder 'B2002' Name in Bluetooth Product Database

Tuesday October 27, 2020 12:36 pm PDT by
Last week, a listing appeared in the Bluetooth product database for an Apple product with a placeholder name "B2002" and a model number of "TBD." MacRumors was alerted to the listing by health and fitness tech website MyHealthyApple. The product is filed under the "personal computer" category, which Apple has used for previous Mac and iPad listings in the database, so it is hard to pinpoint...