Apple Updates Apple Card Privacy Policy to Reflect More Extensive Data Sharing Practices

Apple is updating its privacy policy for the Apple Card because it wants to share more anonymized data with Goldman Sachs, the financial partner that backs the card. Apple plans to share additional data with Goldman Sachs for improving how credit is assigned to new customers.

apple card with iphone
According to TechCrunch, data that is collected is aggregated and anonymized, and there is an opt-out option for new customers.

Apple says that sharing more data could expand the kind of user that is able to apply for an ‌Apple Card‌. For those who apply and are not approved, there's also a new option to share more personal data with Goldman Sachs, such as purchase history of Apple products. The new wording of the privacy policy is below:

"You may be eligible for certain Apple Card programs provided by Goldman Sachs based on the information provided as part of your application. Apple may know whether you receive the invitation to participate and whether you accept or decline the invitation, and may share that information with Goldman Sachs to effectuate the program. Apple will not know additional details about your participation in the program.

Apple may use information about your account with Apple, such as the fact that you have Apple Card, for internal research and analytics purposes, such as financial forecasting. Apple may also use information about your relationship with Apple, such as what Apple products you have purchased, how long you have had your Apple ID, and how often you transact with Apple, to improve Apple Card by helping to identify Apple metrics that may assist Goldman Sachs in improving credit decisioning. No personally identifiable information about your relationship with Apple will be shared with Goldman Sachs to identify the relevant Apple metrics. You can opt out of this use or your Apple relationship information by emailing our privacy team at dpo@apple.com with the subject line "Apple Relationship Data and Apple Card."

Applicants and cardholders may be able to choose to share the identified metrics with Goldman Sachs for re-evaluation of their offer of credit or to increase their credit line. Apple may share information about your relationship with Apple with our service providers, who are obligated to handle the information consistent with this notice and Apple instructions, are required to use reasonable security measures to protect any personal information received, and must delete the personal information as soon as they have completed the services."

Along with these privacy policy changes, Apple is introducing more detail to internal transactions. There will be no more ambiguity about charges that are labeled Apple Services, and it will now more clearly state exactly what has been purchased.

Apple's privacy policy changes are included in iOS 13.4, but the option to share data will not roll out immediately for new ‌Apple Card‌ users and will appear later.

Top Rated Comments

adamjackson Avatar
31 months ago

here will be no more ambiguity about charges that are labeled Apple Services, and it will now more clearly state exactly what has been purchased.
That's a nice improvement. I'd prefer a bundle instead but I get $19.99 for iCloud Storage, $14.99 for Apple Music, $4.99 for arcade and then rentals, AppleCare, etc all as "Apple services"
Score: 4 Votes (Like | Disagree)
boccabella Avatar
31 months ago
If you're doing business with Goldman Sachs don't expect it to end well for you.
Score: 4 Votes (Like | Disagree)
DeepIn2U Avatar
31 months ago

Email sent!
^ Damn that was really quick.
Score: 3 Votes (Like | Disagree)
now i see it Avatar
31 months ago
If a credit crud company isn't interested in you, you shouldn't be interested in it.
Score: 2 Votes (Like | Disagree)
calzon65 Avatar
31 months ago
Big Brother is everywhere.
Score: 1 Votes (Like | Disagree)
BigMcGuire Avatar
31 months ago

A bundle would be nice. $50 a month for everything, we'd pay that for sure!

You're right, It's $9.99 a month for the 2TB plan.

Had my hopes up for an increase of space :D Though I'm only using 288GB. Wow.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro Predicted to Start With Increased 256GB Storage Alongside Rumored Price Increase

Wednesday August 10, 2022 11:14 am PDT by
Earlier today, analyst Ming-Chi Kuo claimed iPhone 14 Pro models will be more expensive than iPhone 13 Pro models. Kuo did not reveal exact pricing, but he said that the average selling price of all four iPhone 14 models will increase by about 15% overall. While higher prices would be disappointing for customers, it is possible the iPhone 14 Pro and iPhone 14 Pro Max will offer increased...
iPhone 14 Pro Lineup Feature Silver

Kuo: Apple to Increase Prices of iPhone 14 Pro Models

Wednesday August 10, 2022 8:22 am PDT by
Apple plans to increase the prices of iPhone 14 Pro models compared to iPhone 13 Pro models, according to analyst Ming-Chi Kuo. Kuo did not reveal exact pricing for the iPhone 14 Pro models. However, in a tweet today, he estimated that the average selling price of the iPhone 14 lineup as a whole will increase by about 15% compared to the iPhone 13 lineup. In the United States, the iPhone...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive feature

iPhone 14 Is Just a Few Weeks Away: Three Tips to Prepare for the New iPhone

Wednesday August 10, 2022 4:08 am PDT by
The launch of the new iPhone 14 is just a few weeks away, meaning millions of iPhone customers will soon upgrade their existing iPhone or perhaps get an iPhone for the first time. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo Whether upgrading from an older model or this is your first iPhone, we've rounded up a few tips to help you prepare for the next flagship...
z fold 4 1

Hands-On With Samsung's Latest Foldable Smartphones, the Galaxy Z Fold and Z Flip

Friday August 12, 2022 12:46 pm PDT by
Samsung this week launched its fourth-generation foldable devices, the $1,000 Galaxy Z Flip and the $1,800 Galaxy Z Fold. Though there's no sign of a comparable Apple foldable device on the horizon, rumors suggest prototypes are in the works, so we thought we'd take a look at Samsung's newest smartphones to see what Apple needs to measure up to when a foldable iPhone does come out. Subscribe ...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...