Original 1978 Apple Computer Retail Sign With Iconic Rainbow Logo Being Auctioned Off
An original Apple Computer Inc. sign created around 1978 with Apple's well-known rainbow logo is set to be auctioned off later this week.

Measuring in at four feet by five feet, the sign is said to be one of the earliest Apple retail signs and was displayed by an Apple authorized reseller who first learned about Apple after attending a 1976 computer conference.
The sign is yellowed and the description says there are "a few surface marks," but overall, the rainbow colors are said to be bright and in good condition. The sign will be auctioned by Nate D. Sanders Auctions on March 26, and the starting price is $20,000.
Popular Stories
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core.
The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Here's how the...
Apple this week unveiled seven products, ranging from the iPhone 17e to the MacBook Neo, but new Apple TV and HomePod mini models were not among them.
Given that there have been rumors about the next-generation Apple TV and HomePod mini since all the way back in late 2024, some customers are wondering why the devices have yet to launch, and the answer likely relates to Siri.
In September, ...
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599.
The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...