Original 1978 Apple Computer Retail Sign With Iconic Rainbow Logo Being Auctioned Off

I do wonder if that is a font or just done by a designer? That would make for an awesome font.

Font. Motter Tektura

https://en.wikipedia.org/wiki/Typography_of_Apple_Inc.#Motter_Tektura

Neat to see how it was geometrically perfected later on, versus this wonky-proportioned early version up for auction.

Different times. Simpler times.

Neat to see how it was geometrically perfected later on, versus this wonky-proportioned early version up for auction.

It's charmingly humble. The complete opposite of Apple today.

As I recall Beagle Bros had a full font set based on this sample available for the Apple II series back in the day. That’s the closest I know of it being an “actual” font.

I think this original version looks fantastic! The Apple shape especially - it isn’t “overthunk” to be over-complex to make some marketing grad feel like their education is actually worth something... it’s just a simple design, with simple coloring that represented something “different” from status quo. That’s far more meaningful and far more valuable than conforming to so-called “professional design expectations.”
The old logo truly represents the pioneering spirit of Apple.
This sign will look passively fitting in the game room or office space of someone who has been very ‘financially’ successful.