Apple Shares Two Ads Showcasing New iPad Pro Capabilities

Apple has shared two ads on its YouTube channel highlighting the power of its just-updated 11-inch and 12.9-inch iPad Pro models, including a new Magic Keyboard.


The first video, titled "Your next computer is not a computer," showcases the new features in the updated ‌iPad Pro‌, including the new A12Z Bionic chip, LiDAR Scanner for AR, triple-lens cameras, and the new Magic Keyboard with integrated trackpad.

The second ad, titled "How to correctly use a computer," features an ironic retro voiceover offering a "beginner's guide to proper computing," which basically goes against everything shown visually in the video as far as using an ‌iPad Pro‌ goes.

When the voiceover says "Start by taking a seat at your desk, sit up straight, and focus on only one task at a time" a girl is shown lounging around in a park while multi-tasking on an ‌iPad Pro‌, using a new Magic Keyboard, and wearing AirPods Pro.


The ad continues in a similar vein, showcasing the ruggedness of an ‌iPad Pro‌ when dropped into a bag, ("Treat your computer with respect"), the game-playing and AR capabilities ("It is not a toy"), and multi-touch gestures ("Do not touch the screen").

The ad finishes by highlighting the new Magic Keyboard's multi-touch trackpad ("Your computer comes with a standard arrow cursor") and the LTE-equipped ‌iPad Pro‌ model ("Must stay within reach of a Wi-Fi signal").

The new ‌iPad Pro‌ is available to order starting today on apple.com and in the Apple Store app. ‌iPad Pro‌ will be available in stores starting next week. The 11-inch ‌iPad Pro‌ starts at $799 for 128GB Wi-Fi, while the 12.9-inch model starts at $999 for 128GB Wi-Fi. More storage capacities include 256GB, 512GB, and 1TB, and cellular options are available.

The Magic Keyboard for ‌iPad Pro‌ will be available to purchase in May in two versions: $299 for the 11-inch ‌iPad Pro‌ and $349 for the 12.9-inch ‌iPad Pro‌. There are also new Smart Keyboard Folio accessories out today, priced at $179 for 11-inch and $199 for 12.9-inch.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

0-0 Avatar
29 months ago
loving that floating iPad design with the keyboard
Score: 13 Votes (Like | Disagree)
ipedro Avatar
29 months ago
I want it!
Score: 7 Votes (Like | Disagree)
nfl46 Avatar
29 months ago
Just imagine how much better this would be once iOS 14 extra features are added to it. Whew! For my needs, an iPad can replace my MBP.
Score: 7 Votes (Like | Disagree)
rp2011 Avatar
29 months ago
Wow wow wow that keyboard looks amazing lol.
Thoroughly impressed.
I hope it works as well in real life as in the video
Score: 6 Votes (Like | Disagree)
simonmet Avatar
29 months ago
The keyboard looks nice, but it has a price to match! o_O The value just isn’t there, in my view, for a locked down, limited OS that’s trying ever harder to be a laptop competitor. I value macOS and Windows because I can do everything I need with those.

But then I’m just not the target audience for this.
Score: 5 Votes (Like | Disagree)
somethingelsefl Avatar
29 months ago
Just cut to the chase and put MacOS on the iPad.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
Apple Tap to Pay iPhone

Apple Stores Rolling Out iPhone-to-iPhone Contactless Payments Starting Today

Wednesday May 25, 2022 6:54 am PDT by
Apple in February unveiled a new "Tap to Pay on iPhone" feature that will allow compatible iPhones to accept payments via Apple Pay, contactless credit and debit cards, and other digital wallets, with no additional hardware required. Apple began testing the feature at its Apple Park Visitor Center earlier this month, and now Bloomberg's Mark Gurman has tweeted that the feature will begin...
apple tv 4k design green

Apple Releases tvOS 15.5.1 for Apple TV HD and Apple TV 4K

Wednesday May 25, 2022 9:42 am PDT by
Apple today released tvOS 15.5.1, a minor update to the tvOS operating system that first launched in September 2021. tvOS 15.5.1 comes about 10 days after the launch of tvOS 15.5. tvOS 15.5.1 can be downloaded over the air on the Apple TV through the Settings app by going to System > Software Update. ‌‌‌‌‌‌Apple TV‌‌‌‌‌‌ owners who have automatic software updates...