Apple Shares Two Ads Showcasing New iPad Pro Capabilities

Apple has shared two ads on its YouTube channel highlighting the power of its just-updated 11-inch and 12.9-inch iPad Pro models, including a new Magic Keyboard.


The first video, titled "Your next computer is not a computer," showcases the new features in the updated ‌iPad Pro‌, including the new A12Z Bionic chip, LiDAR Scanner for AR, triple-lens cameras, and the new Magic Keyboard with integrated trackpad.

The second ad, titled "How to correctly use a computer," features an ironic retro voiceover offering a "beginner's guide to proper computing," which basically goes against everything shown visually in the video as far as using an ‌iPad Pro‌ goes.

When the voiceover says "Start by taking a seat at your desk, sit up straight, and focus on only one task at a time" a girl is shown lounging around in a park while multi-tasking on an ‌iPad Pro‌, using a new Magic Keyboard, and wearing AirPods Pro.


The ad continues in a similar vein, showcasing the ruggedness of an ‌iPad Pro‌ when dropped into a bag, ("Treat your computer with respect"), the game-playing and AR capabilities ("It is not a toy"), and multi-touch gestures ("Do not touch the screen").

The ad finishes by highlighting the new Magic Keyboard's multi-touch trackpad ("Your computer comes with a standard arrow cursor") and the LTE-equipped ‌iPad Pro‌ model ("Must stay within reach of a Wi-Fi signal").

The new ‌iPad Pro‌ is available to order starting today on apple.com and in the Apple Store app. ‌iPad Pro‌ will be available in stores starting next week. The 11-inch ‌iPad Pro‌ starts at $799 for 128GB Wi-Fi, while the 12.9-inch model starts at $999 for 128GB Wi-Fi. More storage capacities include 256GB, 512GB, and 1TB, and cellular options are available.

The Magic Keyboard for ‌iPad Pro‌ will be available to purchase in May in two versions: $299 for the 11-inch ‌iPad Pro‌ and $349 for the 12.9-inch ‌iPad Pro‌. There are also new Smart Keyboard Folio accessories out today, priced at $179 for 11-inch and $199 for 12.9-inch.

Related Roundup: iPad Pro

Top Rated Comments

0-0 Avatar
11 months ago
loving that floating iPad design with the keyboard
Score: 13 Votes (Like | Disagree)
ipedro Avatar
11 months ago
I want it!
Score: 7 Votes (Like | Disagree)
nfl46 Avatar
11 months ago
Just imagine how much better this would be once iOS 14 extra features are added to it. Whew! For my needs, an iPad can replace my MBP.
Score: 7 Votes (Like | Disagree)
rp2011 Avatar
11 months ago
Wow wow wow that keyboard looks amazing lol.
Thoroughly impressed.
I hope it works as well in real life as in the video
Score: 6 Votes (Like | Disagree)
simonmet Avatar
11 months ago
The keyboard looks nice, but it has a price to match! o_O The value just isn’t there, in my view, for a locked down, limited OS that’s trying ever harder to be a laptop competitor. I value macOS and Windows because I can do everything I need with those.

But then I’m just not the target audience for this.
Score: 5 Votes (Like | Disagree)
somethingelsefl Avatar
11 months ago
Just cut to the chase and put MacOS on the iPad.
Score: 5 Votes (Like | Disagree)

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