Apple Comments on iPadOS Future, Coronavirus, Apple TV+ and More at Shareholders Meeting

Apple's annual shareholders meeting took place this morning at the Steve Jobs Theater on the Apple Park campus, and while most of the focus was on shareholder proposals, Apple executives in attendance did have a few interesting tidbits worth sharing.


Shareholders meetings have limited space and shareholders need to register in advance to attend, but multiple people who were there shared details about the meeting on Twitter.

During his opening remarks, Apple CEO Tim Cook commented on the ongoing coronavirus outbreak that has caused Apple to lower its March revenue forecast due to device shortages and store closures in China.

Cook said that the outbreak is a "fairly dynamic situation" and that it is causing "a challenge" for Apple. He went on to say that Apple's first priority is the health and safety of its employees. "That's where our energies are," he said.

Cook was asked why Apple didn't make an effort to get the rights to the upcoming Friends reunion show that's going to be on HBO Max when it launches in May 2020. Cook said that recycled content is "not what Apple TV+ is about." ‌Apple TV‌+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."

During the meeting, Cook confirmed Apple's plans to open an online store in India in 2020 and a retail store in 2021. Apple has been working for years to establish a presence in India.

On the topic of the environment, Cook reiterated a goal that Apple executives have mentioned many times in the past. Apple's aim is to "create an Apple product without taking anything from the earth" as part of a closed-loop supply chain, which is why Apple has established robust recycling methods. "This is one of those things people say you can't do. We're going to find a way to do it," he said.

Other Apple executives were in attendance, and software chief Craig Federighi commented on iPadOS after ‌Tim Cook‌ was asked about iPad software being behind ‌iPad‌ hardware. "If you like what you've seen us do with iPadOS, stay tuned, we're going to keep working on it," he said.

As for voting on proposals, which primarily focused on standard business like electing directors, ratifying a public accounting firm, and approving executive compensation, votes went in Apple's favor and voters sided with Apple's recommendations.

Apple recommended against three shareholder proposals that were not approved, including a proxy access amendment calling for a second shareholder-approved board nominee, a proposal for a report evaluating the feasibility of including sustainability metrics into compensation plans provided to executives, and a proposal asking for a report on whether Apple "has publicly committed to respect freedom of expression as a human right."

Tag: AAPL

Top Rated Comments

(View all)
Avatar
13 weeks ago


Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.

Way to spin that like a wobbly top.
Score: 17 Votes (Like | Disagree)
Avatar
13 weeks ago


Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.

One of the silliest non sequiturs I've seen here. But, it did provide a vehicle for you to descend from the heavens with your righteous indignation, so I guess it served a purpose.
Score: 14 Votes (Like | Disagree)
Avatar
13 weeks ago
Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.
Score: 10 Votes (Like | Disagree)
Avatar
13 weeks ago


All about original programming...

Isn’t Amazing stories being rebooted on AppleTV?

What about Carpool Karaoke?

Do you know the difference between a rerun and a new episode?
Score: 8 Votes (Like | Disagree)
Avatar
13 weeks ago


Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.

Ohhh... such drama. That of course makes no sense.
Score: 7 Votes (Like | Disagree)
Avatar
13 weeks ago


Cook said that recycled content is "not what Apple TV+ is about." Apple TV+ is "about original programming," said Cook. "It doesn't feel right for Apple to just go out and take a rerun."
-----------------------------------------
I see. But recycled content and "just go out and take a rerun" is fine for a defective keyboard on expensive laptops for more than three years. Cook, you hypocrite. Shameful, immoral and very sad.

What does one have to do with the other? The perfectly fine keyboard on the MacBooks is neither recycled or "rerun"
Score: 7 Votes (Like | Disagree)

Top Stories

'This App is No Longer Shared' iOS Bug Preventing Some Apps From Opening

Friday May 22, 2020 3:58 pm PDT by
An app bug is causing some iOS users to be unable to open their apps, with affected iPhone and iPad users seeing the message "This app is no longer shared with you" when attempting to access an app. There are multiple complaints about the issue on the MacRumors forums and on Twitter from users who are running into problems. A MacRumors reader describes the issue:Is anyone else experiencing...

Apple Memorial Day Deals: Shop the Best Apple Accessory Sales From Twelve South, eBay, Anker, Mophie, and More

Friday May 22, 2020 6:39 am PDT by
We're now just a few days away from Memorial Day on Monday, May 25, and numerous retailers have opened up discounts in celebration of the holiday. This includes sales on helpful Apple-related accessories like Anker's portable batteries, Beats headphones at eBay, Incase and Incipio's protective iPad and iPhone cases, Mophie's iPhone battery cases, JBL's Bluetooth speakers, and much more. Note:...

Former iOS Chief Scott Forstall Shares Intriguing Story of His Interview With Steve Jobs at NeXT

Friday May 22, 2020 4:01 am PDT by
Former Apple executive and iOS chief Scott Forstall made a rare public appearance this week at Code.org's virtual Code Break event, and in between classes, Forstall shared the intriguing story of how he was hired by Steve Jobs. Forstall revealed that he had been considering working at Microsoft when he went to interview at NexT, the company started by Jobs after he had left Apple. Forstall...

'Apple Glass' Rumored to Start at $499, Support Prescription Lenses, and More

Tuesday May 19, 2020 6:30 am PDT by
Front Page Tech host and leaker Jon Prosser today shared several alleged details about Apple's rumored augmented reality glasses, including an "Apple Glass" marketing name, $499 starting price, prescription lens option, and more. The marketing name will be "Apple Glass" The glasses will start at $499 with the option for prescription lenses at an extra cost There will be displays in both...

Apple's 'Bounce' AirPods Ad Wins 'Best of Advertising' Award

Friday May 22, 2020 10:09 am PDT by
Apple's creative "Bounce" ad designed to highlight the AirPods took top honors in the 99th annual ADC (Art Director's Club) awards for advertising, earning the "Best of Discipline" award along with two Gold Cube awards in the craft in video and branded content categories. Released in June 2019, the ad features a bored man who pulls his AirPods off of their wireless charging pad and then pops ...

Apple's 'AirPods Studio' Over-Ear Headphones Have Reportedly Kicked Off Production

Friday May 22, 2020 7:03 am PDT by
We've been hearing quite a bit recently about Apple's long-rumored over-ear headphones, said to be called "AirPods Studio," and it looks like a launch may be coming in the relatively near future. Artist mockup based on Beats Studio3 Rumors have generally suggested a summer or fall launch for AirPods Studio, with a report earlier this week claiming that suppliers in Vietnam will begin...

Top Stories: Apple Glass and iPhone 12 Rumors, iOS 13.5 Update, and More!

Saturday May 23, 2020 6:00 am PDT by
It was another big week for rumors this week, with a flurry of reports about Apple's augmented reality glasses, the iPhone 12, and Apple's "AirPods Studio" over-ear headphones. This week also saw the release of iOS 13.5, bringing a number of health-related updates to Apple's mobile devices. Subscribe to the MacRumors YouTube channel for more videos. Other topics of interest this week included ...

Apple Releases iPadOS and iOS 13.5 With Exposure Notification API, Face ID Mask Updates, Group FaceTime Changes and More

Wednesday May 20, 2020 10:00 am PDT by
Apple today released iOS and iPadOS 13.5, major updates that come more than a month after the launch of iOS and iPadOS 13.4.1. iOS 13.5 is a major health-related update that brings many features related to the ongoing public health crisis. The iOS and ‌‌iPadOS‌‌ 13.5 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings...

Jon Prosser Claims Apple is Working on 'Steve Jobs Heritage Edition' AR Glasses, Gurman Calls Rumor 'Complete Fiction'

Thursday May 21, 2020 4:50 pm PDT by
Apple is working on a limited-edition version of its augmented reality smart glasses that's designed to look like the round, frameless glasses that Steve Jobs was famous for wearing, according to Jon Prosser. Prosser, who runs YouTube show Front Page Tech and who has been sharing a flood of Apple rumors in recent weeks, mentioned the detail in Cult of Mac's latest Cultcast podcast....

T-Mobile and Sprint Offering Free iPhone SE With Trade-In

Thursday May 21, 2020 1:14 pm PDT by
T-Mobile is launching a Memorial Day promotion that will see the company offering a free iPhone SE to customers who trade in an eligible older smartphone in good condition. From Friday to Monday, customers who trade in an existing smartphone can get a free iPhone SE (sales tax still needs to be paid) or up to $500 off a Samsung Galaxy S20. The free iPhone SE will be provided in the form...