$399 'Apple AirPods (X Generation)' Show Up in Target Inventory List

Target's internal inventory system appears to include a listing for a product called "Apple Airpods (X Generation) priced at $399," according to multiple Target employees who got in touch with YouTuber Jon Prosser.


Prosser speculates that the name could refer to Apple's over-ear headphones that are rumored to be in development, but the listing is not accompanied by an image and includes no other information other than the name and the prospective price.

Notably, the spelling of "Airpods" is wrong, so Apple Airpods (X Generation) may just be a placeholder name for something coming in the future. The $399 price tag is $150 higher than Apple's most expensive AirPods, the AirPods Pro, so if the product is real, it is a higher-end headphone option in the ‌AirPods‌ line. There are three SKUs with the X Generation name, suggesting three prospective colors.


AppleInsider says that it spoke to multiple Target employees after learning of the listing, and while there was no information to be gleaned about the origin of the image, the employees said placeholders for new products with pricing information are common, but product names aren't always accurate.

The employees suggested that products with a placeholder "ship within a month" or sometimes "as soon as a week" after appearing in the Target inventory system, so if there is indeed a new ‌AirPods‌ product in the works, it could be coming soon. Apple is rumored to be holding an event on March 31st where the new ‌AirPods‌ could be announced alongside the low-cost iPhone that's in development.

There have been recent rumors about "‌AirPods Pro‌ Lite" with no specific information on what that might be, but such a product would likely be available at a lower cost than the ‌AirPods Pro‌ and is presumably not the product referenced in the Target listing. Apple has no other known AirPods-style earbuds in the works, but has been rumored to be working on high-end over-ear headphones since 2018.

Little has been heard in the way of rumors about the high-end headphones, and there was some speculation that the rumors had actually been referencing the $300 Beats Solo Pro that launched back in October, but it's possible there's another set of headphones on the horizon.

Related Roundup: AirPods 2
Buyer's Guide: AirPods (Neutral)

Top Rated Comments

(View all)
Avatar
20 weeks ago


Score: 10 Votes (Like | Disagree)
Avatar
20 weeks ago
X generation? That’s my era.... right between boomers and millennials
Score: 8 Votes (Like | Disagree)
Avatar
20 weeks ago
X as in eXpensive.
Score: 8 Votes (Like | Disagree)
Avatar
20 weeks ago


X generation? That’s my era.... right between boomers and millennials

I feel for ya. No fun being between those two.;)
Score: 5 Votes (Like | Disagree)
Avatar
20 weeks ago
In a few years iphone pros will cost $2,000 plus and airpod pros will cost $1,000. ?
Score: 5 Votes (Like | Disagree)
Avatar
20 weeks ago
At that price, they better have user-serviceable batteries.
Oh wait...
Score: 2 Votes (Like | Disagree)

Top Stories

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Everything New in iOS 14 Beta 2: New Calendar Icon, Files Widget and More

Tuesday July 7, 2020 11:38 am PDT by
Apple today released the second beta of iOS 14 to developers for testing purposes, tweaking and refining some of the features that are coming in the update. Below, we've rounded up all of the changes that we found in the second beta. - Calendar icon - There's a new Calendar app icon in iOS 14 beta 2, with the day of the week abbreviated rather than spelled out. - Clock icon - The clock...

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...

Apple Seeds First Betas of iOS 14 and iPadOS 14 to Public Beta Testers

Thursday July 9, 2020 10:14 am PDT by
Apple today seeded the first public betas of upcoming iOS and iPadOS 14 updates to its public beta testing group, two weeks after first providing the updates to developers after the WWDC keynote and a day after seeding the second developer betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS/‌iPadOS‌ 14 updates over the air after installing ...

14-Inch MacBook Pro With Mini-LED Display Expected to Enter Production in 2021

Wednesday July 8, 2020 7:51 am PDT by
Apple suppliers will begin competing to win manufacturing orders for new 14-inch and 16-inch MacBook Pro models with Mini-LED displays in the first quarter of 2021, according to Taiwanese research firm TrendForce. Rumors of a 14-inch MacBook Pro have surfaced since Apple replaced the 15-inch MacBook Pro with a new 16-inch model last year. Apple analyst Ming-Chi Kuo has previously said that...

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Developer's Visual Comparison of macOS Catalina and Big Sur Offers Closer Look at Apple's UI Redesign for Macs

Tuesday July 7, 2020 4:00 am PDT by
macOS 11 Big Sur is the next major release of Apple's operating system for Mac, and following its preview at WWDC, one of the biggest discussions has revolved around the all-new user interface redesign. Developers are still learning what the impact the new UI will have on their apps, and with that in mind, app designer Andrew Denty has compiled an extensive visual comparison of the user...

Apple's Arm-Based Macs With Apple Silicon Chips Will Support Thunderbolt

Wednesday July 8, 2020 3:14 pm PDT by
Apple is working on Macs that use its custom Apple-designed Apple Silicon chips instead of Intel chips, but Apple has committed to continuing to support Thunderbolt, reports The Verge. In a statement, an Apple spokesperson said that Apple's upcoming machines will offer support for Intel's Thunderbolt USB-C standard. "Over a decade ago, Apple partnered with Intel to design and develop...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...