Andy Rubin's Essential Shutting Down, Newton Mail Service Ending Too - MacRumors
Skip to Content

Andy Rubin's Essential Shutting Down, Newton Mail Service Ending Too

Back in 2015, Andy Rubin, the co-founder of the Android operating system, started up a company called Essential, focusing on smartphones. Essential launched its Essential Phone PH-1 in 2017, debuting a 5.71-inch device made from titanium and ceramic with an edge-to-edge QHD display.

The Essential Phone was praised for its design, but reviews found faults with the camera, the display, and other features, and it was never popular enough to compete with flagship smartphones from other companies.

ph 1 color black moon copy 1000x1000

The Essential Phone

Essential in October 2019 announced the Gem, a replacement for the Essential Phone, but the Gem is never going to see a release because Essential today announced that it is shutting down.

Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people's lifestyle needs. Despite our best efforts, we've now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shutdown Essential.

Essential last year acquired the CloudMagic team and its cross-platform Newton Mail app, which is also affected by the shuttering of the company.

Essential will no longer be providing updates for the Essential Phone, and while it will continue to work, there will be no future software refreshes or customer support available. Newton Mail will be available through April 30, 2020.

essentialgem

The unreleased Essential Gem

Essential says that it offers its "deepest thanks" to the Essential and Newton Mail communities for their "support and passion for our vision."

When it launched, Essential secured over $330 million in funding and at one point, the company had a $1 billion valuation. Essential was impacted by poor sales of its phone and its inability to put out another product.

Popular Stories

iOS 26 Battery Glass Feature

Three Years of 80% Charge Limits on iPhone: The Results

Tuesday October 6, 2026 12:59 pm PDT by
Since 2023, Apple's newer iPhones have had an 80 percent charge limit for those who want to extend battery lifespan. Charging to 80 percent instead of 100 percent is supposed to put less stress on the battery, improving longevity. For the last three years, I've used that setting on my iPhone. I started with the iPhone 15 Pro Max, then did the iPhone 16 Pro Max, and most recently, the iPhone...
MagSafe 3 Cable Midnight Feature

Apple Releases MagSafe 3 Charging Cable Firmware Update

Monday October 5, 2026 5:59 am PDT by
For the first time since February 2023, Apple has released a firmware update for the MagSafe 3 charging cable for the MacBook Pro and MacBook Air. Specifically, Apple last week released firmware version 3.2.0 for the USB-C to MagSafe 3 Cable. The previous firmware version for the cable was 3.1.12. It is unclear what is included in the latest firmware, as Apple does not publish release...
Prime Big Deal Days 25 Red and Green

Amazon Launches Prime Day Discounts on AirPods, iPad, MacBook Air, and More

Sunday October 4, 2026 9:15 am PDT by
Earlier this week, we began tracking early Prime Day deals on Apple-related accessories, and now Amazon has introduced major early deals on Apple products as well. This includes AirPods, iPads, MacBooks, and more, all available at some of the lowest prices of the year so far. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small...

Top Rated Comments

nutmac Avatar
87 months ago
The article forgot to mention that Andy Rubin is Harvey Weinstein of tech industry.
Score: 29 Votes (Like | Disagree)
rpmurray Avatar
87 months ago
Rebranded as Nonessential.
Score: 25 Votes (Like | Disagree)
redman042 Avatar
87 months ago
The smartphone industry has matured to the point that disrupting it or even getting a meaningful slice of the pie is essentially impossible now. I don't care what innovations a startup thinks it can bring, that is until someone figures out how to have holograms project into the air above your device or something at that level.
Score: 9 Votes (Like | Disagree)
87 months ago
The Essential design is beautiful and slick. That's what the SE 2 needs to be like. Love those straight edges.
Score: 7 Votes (Like | Disagree)
nickdalzell1 Avatar
87 months ago

Mobile market is way too saturated. Should've pursued a different market.
Not really. We only got two companies even doing smartphones that succeed: Apple and Google . Android or iOS. I really miss the variety we had as far back as 2010--BlackBerry, Windows Phone, iOS, Android, WebOS.

I miss that. Competition is good. But some force deemed it bad so if it ain't Apple or Google-based, it's out. As a result most of the OSs UI and apps look the same. Zero differeniation anymore. White with black text. That's it. Kinda bland. The Modern Mobile Market is boring, sterile, lackluster.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
87 months ago
Isn't Andy Rubin the no-talent hack that came up with Android by copying BlackBerry, and when the iPhone came out they scrapped the whole idea to make a bad copy of iOS? I remember there was some article describing the events around the original iPhone launch and why Steve Jobs was so livid at this guy
That’s Eric Schmidt.

Andy is the one with all the sex scandals.
Score: 6 Votes (Like | Disagree)
Latest Stories
Apple Watch Series 12 and Ultra 4 Score 4/10 for Repairability
Apple Watch Series 12 and Ultra 4 Score 4/10 for Repairability
6 minutes ago
Apple Launches Creative Labs Program With The King's Trust
Apple Launches Creative Labs Program With The King's Trust
21 minutes ago
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation
3 hours ago
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
Boston's MBTA Testing New Charlie Card With Apple Wallet Support
4 hours ago
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
Get AirPods Pro 3 for $179, Apple Watch for $199, and More Before Prime Day Ends Today
5 hours ago
Manchester's Bee Card Now Fully Supported in Apple Wallet
Manchester's Bee Card Now Fully Supported in Apple Wallet
6 hours ago
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
You Can Get Up to $149 Off Every New Mac Mini During Prime Day
6 hours ago
Best Buy Takes $260 Off All iPhone Air Models During Techtober Sale
Best Buy Takes $260 Off All iPhone Air Models During Techtober Sale
7 hours ago
The Best Anker Prime Day Deals: Score Big on MagSafe Chargers and More
The Best Anker Prime Day Deals: Score Big on MagSafe Chargers and More
7 hours ago
12 New Things to Expect From Apple in October
12 New Things to Expect From Apple in October
7 hours ago
Prime Day Offers Best TV Prices of the Year From Samsung, Sony, and More
Prime Day Offers Best TV Prices of the Year From Samsung, Sony, and More
8 hours ago
First Look at LG's Smart Home Products Made With Apple
First Look at LG's Smart Home Products Made With Apple
8 hours ago
Apple Watch Ultra 3 and Ultra 4 See Record Discounts During Prime Day
Apple Watch Ultra 3 and Ultra 4 See Record Discounts During Prime Day
9 hours ago
Apple Drops Intel Macs From Magic Mouse/Trackpad Compatibility Lists
Apple Drops Intel Macs From Magic Mouse/Trackpad Compatibility Lists
9 hours ago
Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display
Apple Reportedly Waiting on Samsung for Ultimate Bezel-Free iPhone Display
9 hours ago
Apple's Own Home Security Camera Still Coming Next Year
Apple's Own Home Security Camera Still Coming Next Year
11 hours ago
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
Unfolded iPhone Duo Lets You Preview Documents in a Two-Page Layout
12 hours ago
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
Formula 1 Coverage on Apple TV to Get Dolby Atmos Later This Month
13 hours ago
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
LG Making Doorbell, Lock, and Cameras for Apple's Home Hub
1 day ago
Apple to Report Q4 2026 Earnings on November 2
Apple to Report Q4 2026 Earnings on November 2
1 day ago
Three Years of 80% Charge Limits on iPhone: The Results
Three Years of 80% Charge Limits on iPhone: The Results
1 day ago
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
macOS 27.2 Further Hints at MacBook With Touch-Enabled OLED Display
1 day ago
The 15 Best Apple Deals Under $200 for Prime Day
The 15 Best Apple Deals Under $200 for Prime Day
1 day ago
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
AirPods Pro 3 and AirPods Max 2 Get Big Price Drops for Prime Day
1 day ago
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
Apple Releases Second Public Betas of iOS 27.2 and macOS Golden Gate 27.2
1 day ago
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
'Crossy Road Rush' Launching Exclusively on Apple Arcade in November
1 day ago
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
Apple Watch Series 9 vs. Series 12 Buyer's Guide: Is It Worth Upgrading?
1 day ago
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
Prime Day Savings: TVs, Headphones, Chargers, and Other Tech Accessories
1 day ago
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
Apple TV 4K Rumored to Support Four HomePods for Surround Sound
1 day ago
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
iPhone 18 Pro and Duo Were Once Planned With 16GB RAM, Leaker Says
1 day ago