Andy Rubin's Essential Shutting Down, Newton Mail Service Ending Too

Back in 2015, Andy Rubin, the co-founder of the Android operating system, started up a company called Essential, focusing on smartphones. Essential launched its Essential Phone PH-1 in 2017, debuting a 5.71-inch device made from titanium and ceramic with an edge-to-edge QHD display.

The Essential Phone was praised for its design, but reviews found faults with the camera, the display, and other features, and it was never popular enough to compete with flagship smartphones from other companies.

ph 1 color black moon copy 1000x1000

The Essential Phone

Essential in October 2019 announced the Gem, a replacement for the Essential Phone, but the Gem is never going to see a release because Essential today announced that it is shutting down.

Our vision was to invent a mobile computing paradigm that more seamlessly integrated with people's lifestyle needs. Despite our best efforts, we've now taken Gem as far as we can and regrettably have no clear path to deliver it to customers. Given this, we have made the difficult decision to cease operations and shutdown Essential.

Essential last year acquired the CloudMagic team and its cross-platform Newton Mail app, which is also affected by the shuttering of the company.

Essential will no longer be providing updates for the Essential Phone, and while it will continue to work, there will be no future software refreshes or customer support available. Newton Mail will be available through April 30, 2020.

essentialgem

The unreleased Essential Gem

Essential says that it offers its "deepest thanks" to the Essential and Newton Mail communities for their "support and passion for our vision."

When it launched, Essential secured over $330 million in funding and at one point, the company had a $1 billion valuation. Essential was impacted by poor sales of its phone and its inability to put out another product.

Top Rated Comments

nutmac Avatar
48 months ago
The article forgot to mention that Andy Rubin is Harvey Weinstein of tech industry.
Score: 29 Votes (Like | Disagree)
rpmurray Avatar
48 months ago
Rebranded as Nonessential.
Score: 25 Votes (Like | Disagree)
redman042 Avatar
48 months ago
The smartphone industry has matured to the point that disrupting it or even getting a meaningful slice of the pie is essentially impossible now. I don't care what innovations a startup thinks it can bring, that is until someone figures out how to have holograms project into the air above your device or something at that level.
Score: 9 Votes (Like | Disagree)
coolfactor Avatar
48 months ago
The Essential design is beautiful and slick. That's what the SE 2 needs to be like. Love those straight edges.
Score: 7 Votes (Like | Disagree)
Abazigal Avatar
48 months ago
Isn't Andy Rubin the no-talent hack that came up with Android by copying BlackBerry, and when the iPhone came out they scrapped the whole idea to make a bad copy of iOS? I remember there was some article describing the events around the original iPhone launch and why Steve Jobs was so livid at this guy
That’s Eric Schmidt.

Andy is the one with all the sex scandals.
Score: 6 Votes (Like | Disagree)
nickdalzell1 Avatar
48 months ago

Mobile market is way too saturated. Should've pursued a different market.
Not really. We only got two companies even doing smartphones that succeed: Apple and Google . Android or iOS. I really miss the variety we had as far back as 2010--BlackBerry, Windows Phone, iOS, Android, WebOS.

I miss that. Competition is good. But some force deemed it bad so if it ain't Apple or Google-based, it's out. As a result most of the OSs UI and apps look the same. Zero differeniation anymore. White with black text. That's it. Kinda bland. The Modern Mobile Market is boring, sterile, lackluster.
Score: 6 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

All-New Apple CarPlay Launching Later This Year With These 5 New Features

Friday September 29, 2023 11:29 am PDT by
At WWDC 2022 last year, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple said the first vehicles with support for the next-generation CarPlay experience would be announced in late 2023, but it has still not shared any additional...
BMW Logo iPhone 15 Pro

Warning: BMW Wireless Charging May Break iPhone 15's Apple Pay Chip

Sunday October 1, 2023 6:14 am PDT by
If you have an iPhone 15 and drive a BMW, it might be best to avoid charging the device with the vehicle's wireless charging pad for now. Over the past week, some BMW owners have complained that their iPhone 15's NFC chip no longer works after charging the device with their vehicle's wireless charging pad, according to comments shared on the MacRumors Forums and X, formerly known as Twitter. ...
iPhone 15 Pro lineup

Apple to Address iPhone 15 Pro Overheating Issue With iOS 17 Update

Saturday September 30, 2023 9:28 am PDT by
Apple plans to release an iOS 17 update to address a bug that may contribute to the reported iPhone 15 Pro and iPhone 15 Pro Max overheating issue, according to a statement the company shared today with MacRumors and Forbes reporter David Phelan. Apple also says some recent updates to third-party apps have overloaded the system and contributed to the overheating issue. The report notes that...
iphone se 4 modified flag edges

iPhone SE 4 Details: Action Button, USB-C Port, Face ID, and More

Wednesday September 27, 2023 1:34 pm PDT by
Significant changes are expected to arrive with Apple's fourth-generation iPhone SE, in terms of both design and hardware, MacRumors has learned. The iPhone SE 4, known internally under the codename Ghost, is expected to receive a new design derived almost entirely from the base model iPhone 14. According to our sources, the iPhone SE 4 will use a modified version of the iPhone 14 chassis...
iPhone 16 Side Feature

iPhone 16 and 16 Pro: Preliminary Weights and Dimensions

Friday September 29, 2023 12:34 pm PDT by
MacRumors has obtained preliminary information on the weights and dimensions planned for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The information corroborates previous reports suggesting that the iPhone 16 Pro and 16 Pro Max will feature larger displays. iPhone 16 and 16 Plus Current information suggests that the iPhone 16 and 16 Plus will maintain the same...
CarPlay SharePlay

CarPlay Not Working for Some iPhone 15 Users, Possibly Because of USB-C Cables

Friday September 29, 2023 2:27 pm PDT by
CarPlay is not working as expected for some iPhone 15 users, an issue that is likely linked to the transition to USB-C. There are multiple complaints from MacRumors readers and Reddit users who are unable to get CarPlay to work with their new devices. Cable type and available port options are a common theme in the CarPlay reports, with many of the functionality problems linked to USB-A to...
iOS 17

Everything New in iOS 17.1 Beta 1

Wednesday September 27, 2023 1:57 pm PDT by
Just a week after releasing iOS 17, Apple has seeded the first beta of iOS 17.1 to developers. iOS 17.1 adds some features that Apple promised were coming to iOS 17 in the future, plus it refines and improves some existing features. This guide covers everything new in the first iOS 17.1 beta. Apple Music Favorites You can favorite songs, albums, playlists, and artists in the iOS 17.1...