YouTube is considering offering a feature that would let people sign up for subscription services from third-party entertainment companies through YouTube, reports The Information.
Such a feature would be similar to Apple TV Channels and the Amazon Channels option from Amazon, both of which allow users to sign up for paid video services through their Apple ID and Amazon accounts, respectively.
Apple in March 2019 unveiled a revamped Apple TV app with the Apple TV Channels option, which lets Apple TV owners sign up for services like CBS All Access, Starz, Showtime, Comedy Central Now, HBO, and more right in the TV app without having to open up another app. Amazon has offered a similar feature since 2015.
YouTube is said to be in talks with "several entertainment companies" about adding their services to YouTube, but the status of the talks is unknown at this time.
A subscription channel offering would add value to YouTube TV, YouTube's current streaming television service. YouTube TV, priced at $50 per month, offers live and on-demand cable access and has attracted two million subscribers.
It's unclear if the new subscription channel offering would be linked to YouTube TV specifically or would be a separate endeavor available to a broader range of YouTube users.
According to The Information, offering stand-alone subscriptions could help YouTube improve profit margins on YouTube TV as it would get a cut of sales on its platform. Apple and Amazon, for example, take a cut of 30 to 50 percent of subscription fees from their channel partners, a lucrative addition to their own streaming services.
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