The Apple Watch outsold the entire Swiss watch industry by a wide margin in 2019, according to new data shared today by Strategy Analytics.
Apple shipped an estimated 30.7 million units worldwide in 2019, up 36 percent from the estimated 22.5 million units shipped in 2018.
Comparatively, the Swiss watch industry (which includes all Swiss watch brands) is estimated to have shipped a total of 21.1 million units worldwide in 2019, dropping 13 percent from the 24.2 million watches shipped in 2018.
According to Strategy Analytics, the Apple Watch is "wildly popular" in North America, Western Europe, and Asia due to its user-friendly tech, sticky apps, and attractive design. Analog watches, meanwhile, remain popular with older consumers, but young buyers prefer smartwatches and computerized wristwear.
Traditional Swiss watch makers, like Swatch and Tissot, are losing the smartwatch wars. Apple Watch is delivering a better product through deeper retail channels and appealing to younger consumers who increasingly want digital wristwear. The window for Swiss watch brands to make an impact in smartwatches is closing. Time may be running out for Swatch, Tissot, TAG Heuer, and others.
Apple beat Swiss watch shipments with its own Apple Watch shipments during the holiday quarter of 2017, but 2019 marks the first full year where Apple has shipped a larger number of Apple Watches.
Apple does not break out Apple Watch sales numbers so estimates on shipments are based on guesswork, but the large margin between estimated Apple Watch shipments and estimated Swiss watch shipments suggests that the conclusion the Apple Watch outsold Swiss watches in 2019 is accurate.
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect.
In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year.
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes.
A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas.
Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air.
iOS 16 introduces a revamped Lock...
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around.
The iPhone 14 can probably be described more as an "iPhone 13S" because...
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199.
Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8.
The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...