Apple Shares New 'Powder' Shot on iPhone Video

Apple has shared a new video in its ongoing "Shot on iPhone" series, showing off the photographic capabilities of the ‌iPhone‌ 11 Pro.

Shot in the British Columbia Interior, Canada, the video features past and present Winter X Games competitors snowboarding down slopes and valleys at Baldface Lodge.

Follow past and present Winter X Games snowboarding competitors Red Gerard, Danny Davis, Kimmy Fasani, and Ben Ferguson as they explore untouched powder in the backcountry of the British Columbia Interior at the legendary Baldface Lodge.

Apple has shared dozens of "Shot on ‌‌iPhone‌‌" photos and videos over the course of the last several years, updating the content with the launch of each new ‌‌iPhone‌‌ model.

Apple's ‌‌‌iPhone‌ 11 Pro‌‌, which is used for the newest ad, features a triple-lens camera with the best wide-angle sensor Apple has released so far along with a telephoto lens and a super wide-angle lens for better landscape shots.

Popular Stories

iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...
iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iPhone 17 Pro Cosmic Orange

8 Reasons to Wait for Next Year's iPhone 18 Pro

Thursday October 30, 2025 4:42 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
ipad mini 7 feature blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday October 29, 2025 7:13 am PDT by
Rumors are stoking excitement for the next-generation iPad mini that Apple is reportedly close to launching. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to...
Coffee Burgundy and Purple iPhone 18 Pro Mock 1

Leaker Outlines Potential New Colors for iPhone 18 Pro

Friday October 31, 2025 8:28 am PDT by
Apple's iPhone 18 Pro models could be available in new rich and warm color option, according to a known leaker. The Weibo user known as "Instant Digital" today suggested that next-year's iPhone 18 Pro models will be available in at least one of the following color options: Coffee, purple, and burgundy. The iPhone XR, iPhone 11, iPhone 12, iPhone 14, and iPhone 14 Pro were all available in ...
apple tv hd

Apple Launched Its Big New Vision for TV 10 Years Ago Today

Thursday October 30, 2025 8:58 am PDT by
Apple launched the Apple TV HD, the Siri Remote, tvOS, and their accompanying App Store a decade ago today, marking a major overhaul of the device. The new vision for the Apple TV was unveiled on September 9, 2015 during Apple's "Hey Siri" event in San Francisco, where CEO Tim Cook introduced the device with the statement, "The future of TV is apps." The announcement represented a major...

Top Rated Comments

Winni Avatar
75 months ago
Buy an iPhone, and your life will magically become exciting and all of your movies will effortlessly look like the ones in that professionally produced, acted and edited series (especially SNOWBRAWL).

Why can't I stand American corporate advertising anymore?
Score: 5 Votes (Like | Disagree)
44267547 Avatar
75 months ago

Buy an iPhone, and your life will magically become exciting and all of your movies will effortlessly look like the ones in that professionally produced, acted and edited series (especially SNOWBRAWL).
Lets dial down the exaggeration a bit. Sure, Apple is using marketing to a higher level, but Apple doesn’t expect every consumer who owns the latest iPhone to record in the context the way they do. They’re simply demonstrating the capabilities the iPhone has with the latest camera features of what it can produce for results.

[The snowbrawl video you’re referring to, specifically highlighted the various sun-lighting through the trees, slow-motion capture, etc. Again, it might have been choreographed with ‘actors’, but that’s the capabilities _that_ iPhone has.]
Score: 5 Votes (Like | Disagree)
citysnaps Avatar
75 months ago
Well done. A real shame some let negativity/cynicism trump and displace imagination/creativity in their lives.
Score: 4 Votes (Like | Disagree)
Ted13 Avatar
75 months ago

Because you’ve become totally cynical. Nothing has changed about advertising in that way. Why do you think ads have featured models, cowboys, athletes, and superheroes for decades? “Use our product and be like us!” The only thing that’s different today is an internet clearinghouse of comments like yours.
More to the point, if it was a Samsung, etc. ad from previous years, they would be using a $$$$$ Canon camera and lenses or at a minimum an iPhone. Here they are actually using an iPhone to promote an iPhone.

The other thing is - talented, zero budget up and coming film makers do exist, and they can use their existing a generation or two old iPhones to make a movie - which in the past they would have had to beg, borrow or steal $$$,$$$ in equipment and film to make it - now they can do it for literally nothing (a couple of hundred to buy Final Cut Pro software). The limiting factor is their talent, daring and imagination.

Example Tangerine which was entirely shot on an iPhone 5S:

https://www.rottentomatoes.com/m/tangerine_2015
Score: 3 Votes (Like | Disagree)
AppleHealth Avatar
75 months ago
Going to be honest.. the areal shots are great but everything up-close is very meh.

I’m not sure using snow is a good way to show the video quality. It needs to show colours and dynamic range.
Score: 2 Votes (Like | Disagree)
Kabeyun Avatar
75 months ago

Buy an iPhone, and your life will magically become exciting and all of your movies will effortlessly look like the ones in that professionally produced, acted and edited series (especially SNOWBRAWL).

Why can't I stand American corporate advertising anymore?
Because you’ve become totally cynical. Nothing has changed about advertising in that way. Why do you think ads have featured models, cowboys, athletes, and superheroes for decades? “Use our product and be like us!” The only thing that’s different today is an internet clearinghouse of comments like yours.
Score: 2 Votes (Like | Disagree)