Apple Hiring to Build 'Next Generation of Media Apps for Windows'

Apple is looking for software engineers to build "the next generation of media apps for Windows" according to a new Apple job listing shared earlier today by Microsoft-focused site Neowin.

In macOS Catalina, Apple eliminated the iTunes app and replaced it with new Music, Podcasts, and TV apps, but similar changes were not made to Apple's iTunes for Windows app. Windows 10 users currently need to access services like Apple TV+ and Apple Music on the web, which is not ideal.

macos catalina apple music
Apple's existing iTunes and iCloud apps are quite old and could benefit from being overhauled. The job listing suggests Apple may be aiming to introduce Windows apps that are similar to what's offered on Mac.

The Media Apps team is looking for a creative Senior Software Engineer to work on the next generation of media apps for Windows. You will help build innovative features that will delight millions of customers around the world.

You possess strong skills in the areas of application design, solid API design principles and have a strong understanding of customer and workflow issues. You have a history of shipping large volume consumer product successfully. You are a well-rounded developer who is not afraid to question assumptions. You have an excellent written and oral skills. You love collaborating under tight deadlines.

If you love music and you are passionate about writing code, and want to work with world-class engineering teams that ship to millions of users, the Media Apps team is the place for you.

The job listing says that experience with UWP is a "big plus," with UWP standing for Universal Windows Platform. With UWP support, Apple could create apps that would work on Xbox One and various Windows 10 platforms.

An ‌Apple TV‌+ app built using the Universal Windows Platform would allow the service to be accessed on the Xbox One, expanding ‌Apple TV‌+ to platforms beyond smart TVs, Apple devices, and set-top boxes.

Top Rated Comments

ArtOfWarfare Avatar
13 months ago
The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.

Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
Score: 15 Votes (Like | Disagree)
tgwaste Avatar
13 months ago
Good, because after the complete and utter train wreck that is Catalina (I seriously hate it so so much), Windows is looking pretty good.
Score: 10 Votes (Like | Disagree)
musika Avatar
13 months ago
"You have an excellent written and oral skills."

Oh, the irony.
Score: 10 Votes (Like | Disagree)
CHA05 R31GN5 Avatar
13 months ago
Are people this ignorant and enamored by this only "Apple attitude" that they think Windows/Linux desktop OS users are an inconsequential number of iOS device users?
Score: 8 Votes (Like | Disagree)
danny842003 Avatar
13 months ago


The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.

Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)

People did buy iPods and then invested in iTunes. People need to be able to access that content they have purchased.
People do care about Apple Music that’s why they have millions of paid subs. There competition has a family subscription so they need to also have this. To make this viable it has to be cross platform. I have subscribed to Apple Music for years, recently I upgraded to the family subscription so my wife who doesn’t use Apple products could have access, had this not been possible I more than likely would be a Spotify customer now.


Okay, we'll see how long this lasts before Apple cans it.

Cans what?
Score: 7 Votes (Like | Disagree)
BWhaler Avatar
13 months ago
How? The new media apps for the Mac are alpha quality at best, and the AppleTV app is beyond buggy and riddled with ads.

Take care of your knitting first Apple.
Score: 5 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals

Tuesday November 24, 2020 8:51 am PST by
Although we're still a few days away from the official launch of Black Friday, we've known for a few weeks that many retailers would be kicking off discounts ahead of November 27. Because of this trend, today we're tracking discounts across Apple's lineup of iPads, including the 10.2-inch iPad and 2020 iPad Pro. More sales are likely to appear as the week progresses, and when they do we'll update ...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...