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Apple Hiring to Build 'Next Generation of Media Apps for Windows'
Apple is looking for software engineers to build "the next generation of media apps for Windows" according to a new Apple job listing shared earlier today by Microsoft-focused site Neowin.
In macOS Catalina, Apple eliminated the iTunes app and replaced it with new Music, Podcasts, and TV apps, but similar changes were not made to Apple's iTunes for Windows app. Windows 10 users currently need to access services like Apple TV+ and Apple Music on the web, which is not ideal.
Apple's existing iTunes and iCloud apps are quite old and could benefit from being overhauled. The job listing suggests Apple may be aiming to introduce Windows apps that are similar to what's offered on Mac.
An Apple TV+ app built using the Universal Windows Platform would allow the service to be accessed on the Xbox One, expanding Apple TV+ to platforms beyond smart TVs, Apple devices, and set-top boxes.
In macOS Catalina, Apple eliminated the iTunes app and replaced it with new Music, Podcasts, and TV apps, but similar changes were not made to Apple's iTunes for Windows app. Windows 10 users currently need to access services like Apple TV+ and Apple Music on the web, which is not ideal.
Apple's existing iTunes and iCloud apps are quite old and could benefit from being overhauled. The job listing suggests Apple may be aiming to introduce Windows apps that are similar to what's offered on Mac.
The Media Apps team is looking for a creative Senior Software Engineer to work on the next generation of media apps for Windows. You will help build innovative features that will delight millions of customers around the world.The job listing says that experience with UWP is a "big plus," with UWP standing for Universal Windows Platform. With UWP support, Apple could create apps that would work on Xbox One and various Windows 10 platforms.
You possess strong skills in the areas of application design, solid API design principles and have a strong understanding of customer and workflow issues. You have a history of shipping large volume consumer product successfully. You are a well-rounded developer who is not afraid to question assumptions. You have an excellent written and oral skills. You love collaborating under tight deadlines.
If you love music and you are passionate about writing code, and want to work with world-class engineering teams that ship to millions of users, the Media Apps team is the place for you.
An Apple TV+ app built using the Universal Windows Platform would allow the service to be accessed on the Xbox One, expanding Apple TV+ to platforms beyond smart TVs, Apple devices, and set-top boxes.
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10 weeks ago
The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.
Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
10 weeks ago
Good, because after the complete and utter train wreck that is Catalina (I seriously hate it so so much), Windows is looking pretty good.
10 weeks ago
Are people this ignorant and enamored by this only "Apple attitude" that they think Windows/Linux desktop OS users are an inconsequential number of iOS device users?
10 weeks ago
The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.
Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
People did buy iPods and then invested in iTunes. People need to be able to access that content they have purchased.
People do care about Apple Music that’s why they have millions of paid subs. There competition has a family subscription so they need to also have this. To make this viable it has to be cross platform. I have subscribed to Apple Music for years, recently I upgraded to the family subscription so my wife who doesn’t use Apple products could have access, had this not been possible I more than likely would be a Spotify customer now.
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Okay, we'll see how long this lasts before Apple cans it.
Cans what?
10 weeks ago
How? The new media apps for the Mac are alpha quality at best, and the AppleTV app is beyond buggy and riddled with ads.
Take care of your knitting first Apple.
Take care of your knitting first Apple.
10 weeks ago
This is where Tim shines.
It is a smart play for Apple to further monetize non-Mac users, as they are the ones that probably make up the majority of iOS users.
Why leave that money on the table for competitors to grab?
The focus on iOS is coming full circle, as it is now the hub that Apple will use to satellite it's software services out of.
Hopefully this means the software quality will go up, because Winfans WILL use something else if Apple gets it wrong.
However, this may pose a danger to the Mac altogether.
It is a smart play for Apple to further monetize non-Mac users, as they are the ones that probably make up the majority of iOS users.
Why leave that money on the table for competitors to grab?
The focus on iOS is coming full circle, as it is now the hub that Apple will use to satellite it's software services out of.
Hopefully this means the software quality will go up, because Winfans WILL use something else if Apple gets it wrong.
However, this may pose a danger to the Mac altogether.
10 weeks ago
Are you sure what you are saying here?
I’ve never heard of Universal Windows Platform Music. Please enlighten us.
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