Apple Hiring to Build 'Next Generation of Media Apps for Windows'

Apple is looking for software engineers to build "the next generation of media apps for Windows" according to a new Apple job listing shared earlier today by Microsoft-focused site Neowin.

In macOS Catalina, Apple eliminated the iTunes app and replaced it with new Music, Podcasts, and TV apps, but similar changes were not made to Apple's iTunes for Windows app. Windows 10 users currently need to access services like Apple TV+ and Apple Music on the web, which is not ideal.

macos catalina apple music
Apple's existing iTunes and iCloud apps are quite old and could benefit from being overhauled. The job listing suggests Apple may be aiming to introduce Windows apps that are similar to what's offered on Mac.

The Media Apps team is looking for a creative Senior Software Engineer to work on the next generation of media apps for Windows. You will help build innovative features that will delight millions of customers around the world.

You possess strong skills in the areas of application design, solid API design principles and have a strong understanding of customer and workflow issues. You have a history of shipping large volume consumer product successfully. You are a well-rounded developer who is not afraid to question assumptions. You have an excellent written and oral skills. You love collaborating under tight deadlines.

If you love music and you are passionate about writing code, and want to work with world-class engineering teams that ship to millions of users, the Media Apps team is the place for you.

The job listing says that experience with UWP is a "big plus," with UWP standing for Universal Windows Platform. With UWP support, Apple could create apps that would work on Xbox One and various Windows 10 platforms.

An ‌Apple TV+‌ app built using the Universal Windows Platform would allow the service to be accessed on the Xbox One, expanding ‌Apple TV+‌ to platforms beyond smart TVs, Apple devices, and set-top boxes.

Top Rated Comments

ArtOfWarfare Avatar
58 months ago
The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.

Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
Score: 15 Votes (Like | Disagree)
tgwaste Avatar
58 months ago
Good, because after the complete and utter train wreck that is Catalina (I seriously hate it so so much), Windows is looking pretty good.
Score: 10 Votes (Like | Disagree)
musika Avatar
58 months ago
"You have an excellent written and oral skills."

Oh, the irony.
Score: 10 Votes (Like | Disagree)
CHA05 R31GN5 Avatar
58 months ago
Are people this ignorant and enamored by this only "Apple attitude" that they think Windows/Linux desktop OS users are an inconsequential number of iOS device users?
Score: 8 Votes (Like | Disagree)
danny842003 Avatar
58 months ago

The point of iTunes on Windows was so that people who owned a PC could buy an iPod. With iOS devices no longer dependent on iTunes, what's the point of offering these apps on Windows? A bigger priority for Apple should be figuring out how to sell AirPods and Apple Watch to Android users.

Apple seems to be massively overestimating how much anyone will ever care about Apple TV+ (and Apple Music, and Apple Arcade, and all the rest of Apple's "Me too!" products, too.)
People did buy iPods and then invested in iTunes. People need to be able to access that content they have purchased.
People do care about Apple Music that’s why they have millions of paid subs. There competition has a family subscription so they need to also have this. To make this viable it has to be cross platform. I have subscribed to Apple Music for years, recently I upgraded to the family subscription so my wife who doesn’t use Apple products could have access, had this not been possible I more than likely would be a Spotify customer now.


Okay, we'll see how long this lasts before Apple cans it.
Cans what?
Score: 7 Votes (Like | Disagree)
BWhaler Avatar
58 months ago
How? The new media apps for the Mac are alpha quality at best, and the AppleTV app is beyond buggy and riddled with ads.

Take care of your knitting first Apple.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro FineWoven

Apple Reportedly Stops Production of FineWoven Accessories

Sunday April 21, 2024 6:03 am PDT by
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 17 All New Features Thumb

iOS 17.5 Will Add These New Features to Your iPhone

Sunday April 21, 2024 3:00 am PDT by
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Provenance Emulator

PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. The lack of ...