AT&T today introduced a new deal on the 32GB Apple TV 4K streaming box, now priced at $90, down from a regular price of $179 at Apple and other major resellers ($89 off). This is the lowest that we've tracked for a new model of the Apple TV 4K, and is well timed because today is also the launch day of Apple's new streaming service Apple TV+.

apple tv nov 1 2019Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the deal by visiting AT&T's website, adding the Apple TV 4K to your cart, and checking out before the offer expires. AT&T noted that customers will have a 14-day return policy on the device, and purchases are limited to four per customer. With standard shipping, the Apple TV 4K should arrive between November 6 and November 8.

Since September 10, Apple has also been bundling one year of Apple TV+ with any purchase of an iPhone, iPad, Apple TV, iPod touch, or Mac. This means that if you take advantage of AT&T's offer today, you'll also be getting one year of Apple TV+ at no extra cost. Our Apple TV+ guide has more information on the service and its shows.

Check out our full Deals Roundup for a more detailed look at all of the newest Apple-related sales and bargains happening this week.

Update 10:07 a.m. PDT: The 32GB Apple TV 4K has sold out and is now out of stock on AT&T's website.

Update 10:24 a.m. PST November 5: AT&T has unfortunately canceled many of these orders, stating "this item flew off our shelves and isn't available anymore." We've reached out to AT&T for any additional information, but have yet to hear back.

Update 11:11 a.m. PST November 6: AT&T tells us that the Apple TV offer "sold quickly, much quicker than we expected," and that the carrier won't be restocking the offer as it was a "while supplies last" deal.

Related Roundup: Apple Deals

Top Rated Comments

M.PaulCezanne Avatar
19 months ago
I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.
Score: 6 Votes (Like | Disagree)
Ghost31 Avatar
19 months ago
Opinion: Apple needs their own cheapo streaming stick like the fire stick
Score: 4 Votes (Like | Disagree)
fribhey Avatar
19 months ago

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.
I think it hints to the fact that at&t had a ton of inventory to unload. direct tv now ran a few promotions offering a free Apple TV if you signed up for 3 months of the service, I'm guessing they anticipated a lot more sign ups than they got and these are the left over apple tvs.
Score: 4 Votes (Like | Disagree)
deeddawg Avatar
19 months ago
For whatever it’s worth to anyone who may care, I received my order today.

(edit - my intent is merely to provide a benchmark for AT&T's order to delivery timeframe in case others are still waiting on them. I have no illusions that anyone gives a flying flip about _my_ order, and post only in case the info might be helpful to other. :D )
Score: 3 Votes (Like | Disagree)
Twinsbb17 Avatar
19 months ago
Heckuva deal. Even if Apple updates their 4K box in the near future, this device is pretty solid. Throw in the free year of AppleTV+ and I don't see a downside at $90.
Score: 3 Votes (Like | Disagree)
codyliger Avatar
19 months ago
Saw this post, then ordered 3 online for in store pickup during checkout it went “out of stock”. Went to the att store that I was going to pick them up at and they only had 1 remaining. Bought it for $89.50. Went right next door to Best Buy and showed them my receipt from att and they price matched the only 2 they had in stock for me.
Score: 2 Votes (Like | Disagree)

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