Deals Spotlight: AT&T Discounts 32GB Apple TV 4K to New Low of $90 (Regular $179) [Update: Sold Out]

AT&T today introduced a new deal on the 32GB Apple TV 4K streaming box, now priced at $90, down from a regular price of $179 at Apple and other major resellers ($89 off). This is the lowest that we've tracked for a new model of the Apple TV 4K, and is well timed because today is also the launch day of Apple's new streaming service Apple TV+.

Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the deal by visiting AT&T's website, adding the Apple TV 4K to your cart, and checking out before the offer expires. AT&T noted that customers will have a 14-day return policy on the device, and purchases are limited to four per customer. With standard shipping, the Apple TV 4K should arrive between November 6 and November 8.

Since September 10, Apple has also been bundling one year of Apple TV+ with any purchase of an iPhone, iPad, Apple TV, iPod touch, or Mac. This means that if you take advantage of AT&T's offer today, you'll also be getting one year of Apple TV+ at no extra cost. Our Apple TV+ guide has more information on the service and its shows.

Check out our full Deals Roundup for a more detailed look at all of the newest Apple-related sales and bargains happening this week.

Update 10:07 a.m. PDT: The 32GB Apple TV 4K has sold out and is now out of stock on AT&T's website.

Update 10:24 a.m. PST November 5: AT&T has unfortunately canceled many of these orders, stating "this item flew off our shelves and isn't available anymore." We've reached out to AT&T for any additional information, but have yet to hear back.

Update 11:11 a.m. PST November 6: AT&T tells us that the Apple TV offer "sold quickly, much quicker than we expected," and that the carrier won't be restocking the offer as it was a "while supplies last" deal.

Related Roundup: Apple Deals

Top Rated Comments

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2 weeks ago
I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.
Rating: 6 Votes
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2 weeks ago
Opinion: Apple needs their own cheapo streaming stick like the fire stick
Rating: 4 Votes
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2 weeks ago


I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.

I think it hints to the fact that at&t had a ton of inventory to unload. direct tv now ran a few promotions offering a free Apple TV if you signed up for 3 months of the service, I'm guessing they anticipated a lot more sign ups than they got and these are the left over apple tvs.
Rating: 4 Votes
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2 weeks ago
For whatever it’s worth to anyone who may care, I received my order today.

(edit - my intent is merely to provide a benchmark for AT&T's order to delivery timeframe in case others are still waiting on them. I have no illusions that anyone gives a flying flip about _my_ order, and post only in case the info might be helpful to other. :D )
Rating: 3 Votes
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2 weeks ago
Heckuva deal. Even if Apple updates their 4K box in the near future, this device is pretty solid. Throw in the free year of AppleTV+ and I don't see a downside at $90.
Rating: 3 Votes
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2 weeks ago
Saw this post, then ordered 3 online for in store pickup during checkout it went “out of stock”. Went to the att store that I was going to pick them up at and they only had 1 remaining. Bought it for $89.50. Went right next door to Best Buy and showed them my receipt from att and they price matched the only 2 they had in stock for me.
Rating: 2 Votes
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1 week ago
I talked to ATT support

I have check and see that your order Apple TV 4K - 32GB. was canceled, and I see that this concern is not only you it is for most of the customer and I have check the reason I am unable to get the correct info, so in order to get this resolved , let me connect you over the call with our order management team to check this out for you .

Honestly sounds like it was an accidental price
Rating: 2 Votes
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2 weeks ago


I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.


Yeah, we can hope. Timing is good, despite AZ341's observations. Christmas is coming ....
Rating: 2 Votes
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2 weeks ago


But this carries with it no subscription impacts... WiFi/Ethernet only on them. It’s just an ancillary sale for them. So maybe they’re just trying to sell through old stock. Possibly from their own purchases from Apple for their old Directv Now promotions.


I'd hoped (like others) that this possibly meant a refresh is imminent, since they could use a processor update to improve Apple Arcade gaming at 4K.

I definitely agree with your point, though... It's likely just they have plenty of stock on hand from their past promotions. Especially now that they're refocusing their TV efforts on HBO Max.

This close to Black Friday (and Christmas) it doesn't necessarily make much sense for Apple to release a refresh... Since the Apple TV+ promotion may already be getting people to buy current models.

Then they can easily wait until the iPad Air/Pro refresh and do it then to entice buyers to upgrade.
Rating: 2 Votes
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1 week ago


NINE hours passed since the "flew the shelf" email, still "in progress" on the order status page. Is this hopeless at this point?


Yeah, yours will probably go to canceled shortly. Mine lagged the email by 4-5 hours.

I have spent 2 hours on the phone with AT&T talking to 4 different people and have gotten nowhere. I am pretty pissed at point. What's the point of taking orders when you don't have the inventory to fulfill them? Why not just not take the order in the first place? Beyond ridiculous.
Rating: 2 Votes
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