AT&T today introduced a new deal on the 32GB Apple TV 4K streaming box, now priced at $90, down from a regular price of $179 at Apple and other major resellers ($89 off). This is the lowest that we've tracked for a new model of the Apple TV 4K, and is well timed because today is also the launch day of Apple's new streaming service Apple TV+.

apple tv nov 1 2019Note: MacRumors is an affiliate partner with AT&T. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

You can get the deal by visiting AT&T's website, adding the Apple TV 4K to your cart, and checking out before the offer expires. AT&T noted that customers will have a 14-day return policy on the device, and purchases are limited to four per customer. With standard shipping, the Apple TV 4K should arrive between November 6 and November 8.

Since September 10, Apple has also been bundling one year of Apple TV+ with any purchase of an iPhone, iPad, Apple TV, iPod touch, or Mac. This means that if you take advantage of AT&T's offer today, you'll also be getting one year of Apple TV+ at no extra cost. Our Apple TV+ guide has more information on the service and its shows.

Check out our full Deals Roundup for a more detailed look at all of the newest Apple-related sales and bargains happening this week.

Update 10:07 a.m. PDT: The 32GB Apple TV 4K has sold out and is now out of stock on AT&T's website.

Update 10:24 a.m. PST November 5: AT&T has unfortunately canceled many of these orders, stating "this item flew off our shelves and isn't available anymore." We've reached out to AT&T for any additional information, but have yet to hear back.

Update 11:11 a.m. PST November 6: AT&T tells us that the Apple TV offer "sold quickly, much quicker than we expected," and that the carrier won't be restocking the offer as it was a "while supplies last" deal.

Related Roundup: Apple Deals

Top Rated Comments

M.PaulCezanne Avatar
26 months ago
I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.
Score: 6 Votes (Like | Disagree)
Ghost31 Avatar
26 months ago
Opinion: Apple needs their own cheapo streaming stick like the fire stick
Score: 4 Votes (Like | Disagree)
fribhey Avatar
26 months ago

I hope this hints at a hardware refresh, but I fear that’s just wishful thinking.
I think it hints to the fact that at&t had a ton of inventory to unload. direct tv now ran a few promotions offering a free Apple TV if you signed up for 3 months of the service, I'm guessing they anticipated a lot more sign ups than they got and these are the left over apple tvs.
Score: 4 Votes (Like | Disagree)
deeddawg Avatar
26 months ago
For whatever it’s worth to anyone who may care, I received my order today.

(edit - my intent is merely to provide a benchmark for AT&T's order to delivery timeframe in case others are still waiting on them. I have no illusions that anyone gives a flying flip about _my_ order, and post only in case the info might be helpful to other. :D )
Score: 3 Votes (Like | Disagree)
Twinsbb17 Avatar
26 months ago
Heckuva deal. Even if Apple updates their 4K box in the near future, this device is pretty solid. Throw in the free year of AppleTV+ and I don't see a downside at $90.
Score: 3 Votes (Like | Disagree)
codyliger Avatar
26 months ago
Saw this post, then ordered 3 online for in store pickup during checkout it went “out of stock”. Went to the att store that I was going to pick them up at and they only had 1 remaining. Bought it for $89.50. Went right next door to Best Buy and showed them my receipt from att and they price matched the only 2 they had in stock for me.
Score: 2 Votes (Like | Disagree)

Related Stories

General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
Pixel Stand 23W 668x445

Google Pixel 6 Rumored to Support 23W Wireless Charging, Beating iPhone 12's MagSafe

Wednesday September 1, 2021 1:54 am PDT by
Google is rumored to be working on a new wireless charging stand that could deliver 23W of charging power to its upcoming Pixel 6 and Pixel 6 Pro phones, according to a leaked inventory image published by Android Police. Image via Android Police. If true, that would beat the iPhone 12's maximum 15W wireless charging speed (or 12W on ‌iPhone 12 mini‌) using Apple's MagSafe charger, and...