AT&T today introduced a new deal on the 32GB Apple TV 4K streaming box, now priced at $90, down from a regular price of $179 at Apple and other major resellers ($89 off). This is the lowest that we've tracked for a new model of the Apple TV 4K, and is well timed because today is also the launch day of Apple's new streaming service Apple TV+.
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You can get the deal by visiting AT&T's website, adding the Apple TV 4K to your cart, and checking out before the offer expires. AT&T noted that customers will have a 14-day return policy on the device, and purchases are limited to four per customer. With standard shipping, the Apple TV 4K should arrive between November 6 and November 8.
Since September 10, Apple has also been bundling one year of Apple TV+ with any purchase of an iPhone, iPad, Apple TV, iPod touch, or Mac. This means that if you take advantage of AT&T's offer today, you'll also be getting one year of Apple TV+ at no extra cost. Our Apple TV+ guide has more information on the service and its shows.
Check out our full Deals Roundup for a more detailed look at all of the newest Apple-related sales and bargains happening this week.
Update 10:07 a.m. PDT: The 32GB Apple TV 4K has sold out and is now out of stock on AT&T's website.
Update 10:24 a.m. PST November 5: AT&T has unfortunately canceled many of these orders, stating "this item flew off our shelves and isn't available anymore." We've reached out to AT&T for any additional information, but have yet to hear back.
Update 11:11 a.m. PST November 6: AT&T tells us that the Apple TV offer "sold quickly, much quicker than we expected," and that the carrier won't be restocking the offer as it was a "while supplies last" deal.