Apple Wins CITI Outstanding Brand Award in China for Environmental Focus

Apple today announced that it is the first company to receive a Green Supply Chain CITI Outstanding Brand award for its environmental efforts in China, specifically its contributions towards making its entire supply chain more environmentally responsible.

Apple announced the news on its Chinese site (via 9to5Mac), and said that as a CITI brand, the company will continue to maintain a "superior supply chain" while further promoting environmental management.


Ge Yue, the managing director of Apple Greater China, said that Apple has been committed to smart and sustainable manufacturing to be beneficial to the world.
"We always believe that to create the best products in the world, we must create the products that are most beneficial to the world. For this reason, we have been committed to promoting the development of smart and sustainable manufacturing. I am very grateful to Director Ma Jun and IPE for their cooperation with us. We believe that through our joint efforts, we will be able to achieve greater achievements in protecting the Earth and its important resources."
Apple says that it is working on projects to strengthen its environmental impacts outside of its own supply chain, with plans to share best practices with others and extend its results to the entire industry.

In China, Apple's clean water management program has been able to save more than 25 billion gallons of water, and Apple has 76 suppliers participating in an effort to run entirely on renewable energy.

More than 40 percent of Apple manufacturing partners are committed to producing Apple products with 100 percent clean energy, and by the end of next year, Apple and its suppliers will have a total of 6 GW of renewable energy in use worldwide.

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7 weeks ago
China. Not a good look for Apple.

Great brands are so hard to build, trivial to destroy. Especially nowadays.
Rating: 4 Votes
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7 weeks ago


I'm beginning to think that Tim Cook and Apple care more about their brand image in China, and with the Chinese Government, than in the US and the rest of the Western World.

or maybe Apple is still lving the Jobs' reality distortion field and can't see how this look to people in the West?

Anything any company does to better it’s impact on the planet, should be applauded.

But everyone has their own reality distortion field, called bias, and that being said how does this look to people in the west? I’m interested to know.
Rating: 2 Votes
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7 weeks ago
A job well done, Comrade.
Rating: 1 Votes
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