In the same week that Apple's decision to pull a Hong Kong protest app from the App Store drew heavy criticism, a new report from BuzzFeed News claims the company has asked Apple TV+ show runners to avoid negative depictions of China.

appletvplus
As early as 2018, when Apple's original programming production got underway, company executives reportedly gave guidance to some show creators to "avoid portraying China in a bad light."

According to the news outlet's sources, the instruction was given by Apple software and services VP Eddy Cue, as well Morgan Wandell, Apple's head of international content development.

The attempt to steer content creators away from perceived criticism of China is said to be part of Apple's efforts to stay in its good books and avoid a repeat of April 2016, when the Chinese State Administration of Press, Publication, Radio, Film and Television shut down the iTunes Movies and iBooks stores, just six months after they had launched in the country.

The store closures were linked to the release of a controversial movie banned in China that imagines Hong Kong in 2025 with language police, mini Red Guards, radical protest and social alienation rife.

One show maker not connected to Apple told BuzzFeed News that the company's appeasement of Beijing is nothing new in the U.S. movie industry, which China has heavily invested in.

Apple's tip toeing around the Chinese government isn't unusual in Hollywood. It's an accepted practice."They all do it," one showrunner who was not affiliated with Apple told BuzzFeed News. "They have to if they want to play in that market. And they all want to play in that market. Who wouldn't?"

BuzzFeed News also spoke to one app developer who said that getting a phone call from Apple about an issue with China is not uncommon. "It's not a line of communication that would be open to any discussion," said the U.S. technology executive. "They have so much market power in general and they wield that pretty indiscriminately."

Apple CEO Tim Cook told employees on Thursday that the decision to remove the HKmap Live app from the ‌App Store‌ was based on information the company had received that it was being used to target individuals, property, and police, and violated local laws.

Earlier the same day, Apple also removed the app of news outlet Quartz from China's ‌‌App Store‌‌. The news organization said Apple removed its mobile app after complaints from the Chinese government about content in the app that is illegal in China."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

scwinsett Avatar
81 months ago
"They have to if they want to play in that market. And they all want to play in that market. Who wouldn't?"

Who wouldn’t? People with human decency that put values above money. **** this sellout, **** corporate greed, and **** the Chinese government.
keep your Tegridy!
Score: 61 Votes (Like | Disagree)
G3Blue Avatar
81 months ago
Grow a pair apple
Score: 51 Votes (Like | Disagree)
FlyingDutch Avatar
81 months ago
I’m the biggest Apple fan out there, but Tim Cook have to leave his position as a CEO immediately. Apple should leave China immediately. China have to be isolated from the rest of the world, until their own population will get rid of that government.
Score: 49 Votes (Like | Disagree)
IPPlanMan Avatar
81 months ago
Shame on you Tim and shame on Apple as a whole.

Chinese Blood Money has corrupted you through and through. Disgusting.
Score: 47 Votes (Like | Disagree)
keysofanxiety Avatar
81 months ago
I thought South Park was meant to be satire, not a verbatim reflection on what’s happening in the world.
Score: 42 Votes (Like | Disagree)
_Refurbished_ Avatar
81 months ago

I thought South Park was meant to be satire, not a verbatim reflection on what’s happening in the world.
South Park is about the realist form of media out there, unfortunately. It’s hilarious because it’s true.

Also, Tim is swine. Always has been, always will be. His corporate keynotes are puke-worthy. Huge hypocrite. Can see through that man like a window into the Apple Store.

This is 2019, though, where shareholders have more power than the government. It’s hard to run a corporation that isn’t terrible in 2019. Look at Bob Iger and Disney. Zero creativity. The company is all about $$$$. Apple is just another victim of a second-rate CEO ruining a company’s values.
Score: 26 Votes (Like | Disagree)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
top stories 2025 12 27

Top Stories: iPhone Fold Mockup, Where's the New Apple TV?, and More

Saturday December 27, 2025 6:00 am PST by
Merry Christmas and Happy Holidays from MacRumors! News in the Apple world has unsurprisingly been relatively slow over the past week, but Apple's upcoming foldable iPhone managed to make its way back into the news, while we also shared updates on current and future Apple TV news. iOS 26.3 will be bringing some new features, particularly for users in the EU, so we'll look for additional...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...