Apple always live streams its iPhone events on its own Events website and the Events app on the Apple TV, but this year, for the first time, Apple also did a YouTube live stream.

Within just 10 minutes of when the event kicked off, Apple had over 500,000 viewers, and at the live stream's peak, when new iPhones were being shown off, Apple reached 1.875 million viewers.

appleyoutubelivestream

After this screenshot was taken, views climbed even higher

We've never before known how many people watch Apple's live streams because the company doesn't share that information, but the YouTube metric gives us some idea of how popular it was. For comparison, it earned more views than YouTube live streams from other companies like Samsung and Google.

The biggest YouTube live stream saw 8 million people tuning in when Felix Baumgartner jumped from a space capsule at 120,000 feet and parachuted back to the earth's surface, while SpaceX's Falcon Heavy launch in September 2018 garnered 2.3 million views.

The 1.875 million viewer metric does not include those who watched the live stream on the ‌Apple TV‌ through the Events app or through the Events website, which means actual live viewership was likely a good deal higher.


Apple's live stream is no longer available on YouTube at the current time, but the full event video has been uploaded.

Top Rated Comments

Cold_Beaver Avatar
37 months ago
How many stayed awake?
Score: 25 Votes (Like | Disagree)
Aldaris Avatar
37 months ago
How many stayed awake?
I’m beginning to just use the MacRumors live updating post. Go ahead and check it every 5-10 minutes... certainly not worth the 90 minutes... seriously.

In all seriousness I think the keynote formula is played enough. Apple needs to innovate in that arena or just go ahead with press releases and videos online. Seriously the “we even made a video” you just spent 10 minutes talking about it, now we need a 5 minute video recap?! Seriously?!

I don’t know about the rest of you but doing these the way Apple has for the last decade is exhausting... so many other tech companies have copied it/attempted to and it’s just blah at this point.
Score: 14 Votes (Like | Disagree)
ThunderSkunk Avatar
37 months ago
I don’t know about the rest of you but doing these the way Apple has for the last decade is exhausting... so many other tech companies have copied it/attempted to and it’s just blah at this point.
I dozed off three times watching this one and had to rewind. The last time, I didn’t even bother. This entire keynote could have been about a 15 minute affair without all the padding.

If Apple were me showing up to fourth grade, they’d be told they’re a little light on lunch money and would spend all recess hiding from the resulting punch in the stomach.
Score: 8 Votes (Like | Disagree)
GubbyMan Avatar
37 months ago
The quality of the live stream on Apple's website was so much better than YouTube's 1080p stream. YouTube had horrible compression artifacts whenever there was a dark background.
Score: 6 Votes (Like | Disagree)
DakotaGuy Avatar
37 months ago
I couldn't watch it live because I was busy at work trying to make money to buy this stuff.
Score: 5 Votes (Like | Disagree)
rjohnstone Avatar
37 months ago
The stream from Apple was horrible. Audio kept going out of sync or dropped out all together.
Didn’t see anything worth upgrading my Xs for.
Why they kept the Series 3 watches around, yet dropped the Series 4 is beyond me.
Score: 3 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...