New iPhones to Debut on September 10 According to File Found in iOS 13 Beta 7

Apple today released the seventh beta of iOS 13, and an image hidden within the update suggest Apple is going to hold an event to show off new iPhones on Tuesday, September 10.

An iOS 13 screenshot in the beta, covertly named "HoldForRelease," features the Calendar app with the date set to Tuesday the 10th.

appleiphoneeventseptember10
The screenshot was originally found by iHelpBR, and the site points out that a similar screenshot was found last year ahead of the September 12 iPhone event with a September 12 date.

September 10 is a very likely date for the ‌iPhone‌ event based on the dates of past ‌iPhone‌ events, and we would be surprised were it not held on that date. Almost all ‌iPhone‌ events in recent history have been held during the second week of September, and generally on Tuesdays.

Last year's Wednesday, September 12 event was an anomaly because September 11 fell on a Tuesday and Apple prefers Tuesday or Wednesday to Monday in order to give members of the media time to travel.

We've also heard the September 10 date bandied about from multiple sources that have contacted us. All three new iPhones are expected to debut at the event and see a release shortly after. Last year, the ‌iPhone‌ XS and XS Max were released in September ahead of the ‌iPhone‌ XR, which came in October.

With the ‌iPhone‌ event likely to be held on September 10, pre-orders for the new devices could take place on September 13 with a launch to follow on September 20. Apple often releases iOS updates two days ahead of when new iPhones become available, so iOS 13 could be released on September 18.

Related Forums: iOS 13, iPhone

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
Apple John Ternus 2019

Will John Ternus Really Be Apple's Next CEO?

Friday December 5, 2025 9:01 am PST by
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge. Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Johny Srouji

Apple Chip Chief Johny Srouji Could Be Next to Go as Exodus Continues

Sunday December 7, 2025 10:41 am PST by
Apple's senior vice president of hardware technologies Johny Srouji could be the next leading executive to leave the company amid an alarming exodus of leading employees, Bloomberg's Mark Gurman reports. Srouji apparently recently told CEO Tim Cook that he is "seriously considering leaving" in the near future. He intends to join another company if he departs. Srouji leads Apple's chip design ...

Top Rated Comments

WRChris Avatar
83 months ago
I’m not buying another phone with an intel chip. I prefer to be able to talk on the phone versus dropped calls and texts that hang for minutes before sending with “2 bars of lte”.

One job Apple, make a phone that can compete with other phones at being a phone.

Show me the watch series 5
Score: 19 Votes (Like | Disagree)
tito2020 Avatar
83 months ago
I’m not buying another phone with an intel chip. I prefer to be able to talk on the phone versus dropped calls and texts that hang for minutes before sending with “2 bars of lte”.

One job Apple, make a phone that can compete with other phones at being a phone.

Show me the watch series 5
Simple don't buy apple solves your problems
Score: 19 Votes (Like | Disagree)
triangletechie Avatar
83 months ago
Who cares. Just another S year.
Not everyone upgrades every year. 11 will probably appeal to plenty of people who has a 6, 7, or 8 model.
Score: 19 Votes (Like | Disagree)
keysofanxiety Avatar
83 months ago
I should join an Android forum and post about how I won’t buy any of their products. That would be a constructive use of my time.
Score: 17 Votes (Like | Disagree)
derek916 Avatar
83 months ago
Macrumors: where you can tell the world that you're NOT BUYING something!
Score: 16 Votes (Like | Disagree)
David1964 Avatar
83 months ago
Keeping the same morbid notch, lightning port, that hideous camera design and maybe a few "nice to have" features, and of course whatever the gimmick is this year. Yawn. I'll almost certainly be skipping this year's iPhone. I'm much more interested in the Galaxy Note 10 or the Pixel 4. Far better looking phones and certainly much better tech, especially the cameras and displays.
No one cares :)
Score: 14 Votes (Like | Disagree)