Apple today announced that its retail store in Zurich, the most populous city in Switzerland, will be moving at the end of the month.
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As noted by Swiss blog MacPrime, Apple Bahnhofstrasse will be relocating to Rennweg 43 on Saturday, August 31, just down the street from its current Bahnhofstrasse 77 address. The new store will still be just steps away from Bahnhofstrasse, a main downtown street in Zurich known for shopping.
Apple Bahnhofstrasse originally opened in 2009. Apple has three other stores in Switzerland in Basel, Geneva, and the outskirts of Zurich.
The move was highlighted by Storeteller on Twitter.
Related Roundup: Apple Stores
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(View all)Here's hoping for a theatre, lots of tables and genius bars.
FCW could be entered from Bahnhofstrasse and from Rennweg.
>BTW, FCW had I think four stories.
I am very sure about three stories. But that was 40 years ago ;)
>"Auf der Seite der Bahnhofstrasse wird Hyundai demnächst ein exklusives Schaufenster für die kommende Auto-
"Schaufenster" (shopping window) does not sound like a lot of volume. Perhaps Apple is giving up very expensive storefront towards Bahnhofstrasse ("Laufkundschaft") and keeps the vast volume inside at a better price...
Again, hoping for a theatre like in SOHO or Regent street.
Edit:
Fun Fact: At Glattzentrum, Apple also moved into the old FCW space...
An Apple Store in Zurich moves a short distance and it goes on the front page. An Apple Store in San Diego (UTC) moves a short distance (into a shiny new much larger location) and MR doesn't even mention it on the site.
According to Wikipedia (ie, according to a study done several years ago), the Bahnhofstrasse in Zurich is "the most expensive street for retail property in Europe ('https://en.wikipedia.org/wiki/Bahnhofstrasse')". It might not be a flagship store but it certainly is one in a very prime location. The old store had glass walls facing the street and a glass staircase into the basement but otherwise looked like a mall store. The new location at least has some historic facade on the outside.[doublepost=1565888823][/doublepost]
Rennweg 43 is the former site of the huge Franz Carl Weber which went trough the building over to the Bahnhofstrasse. So there might be a lot of internal volume for this shop (as opposed to the tiny crappy current one).
Did FCW have a Rennweg address? Meaning, is Apple getting all the space including the storefront towards the Bahnhofstrasse but for some obscure reason this property has a Rennweg instead of Bahnhofstrasse address? I thought that on the Bahnhofstrasse side of the former FCW something else had already moved in. I'm gonna have a look at it in the next couple of days. BTW, FCW had I think four stories.Here's hoping for a theatre, lots of tables and genius bars.
EDIT: I should have read the whole macprime article:
"Auf der Seite der Bahnhofstrasse wird Hyundai demnächst ein exklusives Schaufenster für die kommende Auto-Edelmarke «Genesis» eröffnen."
Meaning Apple won't get the Bahnhofstrasse part of the property (how they split things internally we will see). And that is tight place for a car 'showroom':
Copyright (that I am seemingly ignoring) macprime ('https://www.macprime.ch/news/article/zuercher-apple-store-zieht-an-den-rennweg')
And, Bahnhofstrasse is the knees bees, too.