'Mac Book' Recommends Surface Laptop 2 in New Microsoft Ad

Microsoft has come out with a new marketing campaign that features a man called Mackenzie Book (read: Mac Book) explaining why a Surface Laptop 2 is a better option than an Apple MacBook, in his humble opinion.


The 30-second ad consists of a quick-fire Q&A session between a voiceover narrator and the man-Mac himself, who proceeds to explain why he thinks the Microsoft machine beats Apple's notebook in various departments.

"So Mac, which laptop lasts longer?" the narrator asks.

"Surface laptop lasts longer," Book responds.

The actor's answers are accompanied by the text "Mac Book says Surface laptop ... [lasts longer / is faster / has a better touchscreen.]" The latter response is qualified by the narrator with the remark "Oh right, because MacBooks don't have touchscreens."

The ad ends with two thumbs up from Mr Book and his recommendation: "You should get a Surface. Trust me, I'm Mac Book." His sign-off is followed by the tagline, "Mac Book says get a Surface Laptop."

Microsoft and Apple have often taken aim at each other over the years with jokey Mac vs. PC ads. From 2006 to 2009, Justin Long played a Mac computer in Apple's "Get a Mac" campaign, alongside John Hodgman, who played a PC.

The commercials always started out with the tagline "Hello, I'm a Mac," and were some of Apple's most iconic ads, featuring Long as the cool, casual Mac and Hodgman as a stuffy PC in a suit and tie.

However, Microsoft's latest effort is a decidedly left-field take on the man/Mac concept.


Last year, Microsoft released a holiday ad promoting its Surface Go over Apple's iPad, using the tagline "Big dreams need a real computer."

Microsoft's 2018 ad was aimed at Apple's own "What's a Computer?" ad campaign, which began in 2016 and showed off some things that the iPad Pro can do as a replacement to a traditional laptop computer.

Microsoft released the Surface Laptop 2 in October 2018 and is expected to launch refreshed Surface Pro and Surface Book models later this year.



Top Rated Comments

(View all)
Avatar
2 weeks ago
Stolen YT comment:

His friends call him 'Mac Book Bro'
Rating: 26 Votes
Avatar
2 weeks ago
"Trust me, I'm Mac Book."

Sure - and your ad is Cringe Worthy.
Rating: 23 Votes
Avatar
2 weeks ago
And they can do this without worry, knowing that no man will deliberately identify as Micro Soft.
Rating: 14 Votes
Avatar
2 weeks ago
Well, that ad is so lame that I have to sell my Surface Pro in shame.
Rating: 12 Votes
Avatar
2 weeks ago
Well Mike Rowe (of Mike Rowe Software; read MikeRoweSoft) says Windows makes him feel dirty.

Rating: 12 Votes
Avatar
2 weeks ago
The Mac vs PC was much better.
At least they did not resolved to using such a lame fake name.
Rating: 9 Votes
Avatar
2 weeks ago

Their products and software are inferior


Microsoft Office is way superior to iWork.
Rating: 8 Votes
Avatar
2 weeks ago

Microsoft Office is way superior to iWork.

Oh man... what other things have you tried? Because I'd rather do all my office work with an abacus, bowie knife, and exceptionally large tree stump than Office. Of all the tools I use to do work, it's easily the most misused, buggy, and loathed batch of software out of the bunch. And that includes Adobe's entire suite.

And in terms of being better than "iWork" (does anyone really still call it that? Apple sure doesn't), my question would be "what are you trying to do?" Because I can think of a few common tasks off the top of my head that Apple's software is just better at.
[doublepost=1564668431][/doublepost]

Unfortunately I’ve offset that +1 Surface purchase by hurling mine out of a second story window. Really enjoying my Mac mini. :)

The new Mini is my jam. The fact that it took so long to get a refresh still irks me something fierce, but better late than never, I guess?
Rating: 7 Votes
Avatar
2 weeks ago
Too similar to the Justin Long campaign Mac did that was much better.

Who are the targeted audiences for this campaign? It's cringeworthy.
Rating: 6 Votes
Avatar
2 weeks ago

Microsoft Office is way superior to iWork.

Keynote eats PowerPoint for breakfast.
Rating: 6 Votes
[ Read All Comments ]