Apple Now Selling LEGO 'Hidden Side' Augmented Reality Building Kits

Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience.

Hidden Side is a new series of LEGO sets that are based on a "chilling, creative world of ghosts," providing kids with a building toy that comes to life thanks to augmented reality on a smartphone.

lego2
Kids can build up the sets and then view the sets on an iOS device for interactive augmented reality gameplay that varies based on the set. With the Wrecked Shrimp Boat set, for example, kids explore a sunken boat that has "strange, surreal secrets," and then engage in a boss fight.

lego3
All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, and a ghost boss battle. Apple is selling four of the LEGO Hidden Side sets:

Like traditional LEGO sets, all of these kits come with mini figures, animals, and other accessories that fit the theme along with all of the building materials to create the intended design.

lego4
All of the sets are available from the Apple online store as of today, and may soon be available in Apple retail stores as well.

Tag: LEGO

Top Rated Comments

Naraxus Avatar
40 months ago
Yeah no. My kids are going to play in actual reality and not this "virtue" or "augmented" nonsense.
Score: 11 Votes (Like | Disagree)
DrJohnnyN Avatar
40 months ago
Everything is awesome!
Score: 8 Votes (Like | Disagree)
zifty Avatar
40 months ago
As if kids need more screen time. Legos encourage creative, physical play without the need for a screen or app -- and that's what makes them still awesome today. Hard pass on this AR combo.
Score: 6 Votes (Like | Disagree)
mrothroc Avatar
40 months ago
*Cellphones weren't prolific. Those big Motorola bricks were the only game in town, and only for rich people.
When I was a kid, a "mobile phone" was one that had an extra long cord.
Score: 3 Votes (Like | Disagree)
Doctor Q Avatar
40 months ago
Who says they're for kids? I want to play with this!
Score: 3 Votes (Like | Disagree)
chfilm Avatar
40 months ago
This could be pretty awesome actually! Can you imagine an entire “movie” as in story playing out around a lego set that you have to build? I mean, the figures coming to life and start walking around, and then they’re really going on a quest around your living room for 15 minutes or so?
Score: 2 Votes (Like | Disagree)

Popular Stories

Apple Watch Series 7 Starlight Midnight

Standard Apple Watch Series 8 Rumored to Feature Same Design as Series 7

Friday August 5, 2022 7:46 am PDT by
The standard 41mm and 45mm models of the Apple Watch Series 8 will feature the same design as the Apple Watch Series 7, according to Twitter user @ShrimpApplePro, who was first to reveal that iPhone 14 Pro models would feature a new pill-and-hole display. Titanium will not be an option for the standard Apple Watch Series 8 models either, according to @ShrimpApplePro, but Bloomberg's Mark...
cook sept 2020 event

Gurman: Apple Preparing Pre-Recorded iPhone 14 and Apple Watch Series 8 Event

Sunday August 7, 2022 6:13 am PDT by
Apple has "started to record" its virtual September event, where it's expected to announce the upcoming iPhone 14 lineup, the Apple Watch Series 8, and a new "rugged" Apple Watch model, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says the event, which is expected to take place in the early part of September, is already under production, implying...
iPhone 14 Pro Purple Front and Back MacRumors Exclusive

Five iPhone 14 Rumors You May Have Missed

Thursday August 4, 2022 6:05 am PDT by
With August upon us, the countdown is officially on. We're just weeks away from when we're expecting Apple to announce the iPhone 14 lineup. Rumors of the next iPhone start early in the year, and as a result, some details about the upcoming device sometimes get lost in the crowd. Exclusive MacRumors iPhone 14 Pro renders by graphic designer Ian Zelbo To help MacRumors readers, we've created a ...
banish safari app pop ups

New iOS App Blocks Those Annoying 'Open in App' Pop-Ups in Safari

Friday August 5, 2022 2:47 am PDT by
You've probably experienced visiting a website like Reddit or LinkedIn on your iPhone only to be greeted with an annoying, almost full-screen pop-up urging you to view the content in their app instead of on the website. It's a common practice for websites that have accompanying iOS apps to push users to open (if they already have the app installed) or download their app from the App Store to ...
top stories 7aug22

Top Stories: iPadOS 16 Delayed, iPhone 14 Pro Rumors, Studio Display Speaker Issues

Saturday August 6, 2022 6:00 am PDT by
The big Apple news this week was word that the upcoming iPadOS 16 update apparently won't be arriving alongside its counterpart update for the iPhone in September, largely due to a need to continue refining the new Stage Manager multitasking feature. Other popular stories this week included more hints about the iPhone 14 Pro's rumored always-on display, potential design leaks for the...