Apple Now Selling LEGO 'Hidden Side' Augmented Reality Building Kits - MacRumors
Skip to Content

Apple Now Selling LEGO 'Hidden Side' Augmented Reality Building Kits

Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience.

Hidden Side is a new series of LEGO sets that are based on a "chilling, creative world of ghosts," providing kids with a building toy that comes to life thanks to augmented reality on a smartphone.

lego2
Kids can build up the sets and then view the sets on an iOS device for interactive augmented reality gameplay that varies based on the set. With the Wrecked Shrimp Boat set, for example, kids explore a sunken boat that has "strange, surreal secrets," and then engage in a boss fight.

lego3
All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, and a ghost boss battle. Apple is selling four of the LEGO Hidden Side sets:

Like traditional LEGO sets, all of these kits come with mini figures, animals, and other accessories that fit the theme along with all of the building materials to create the intended design.

lego4
All of the sets are available from the Apple online store as of today, and may soon be available in Apple retail stores as well.

Tag: LEGO

Popular Stories

iPhone Handoff Feature

iOS 27 Introduces New 'iPhone Handoff' Feature

Wednesday September 2, 2026 12:35 pm PDT by
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time. ...
Dynamic Island iPhone 18 Pro Feature

iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week

Thursday September 3, 2026 3:41 am PDT by
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment. TrendForce's price estimates compared to last year's models look like this: Model Starting Price Model Starting Price Change iPhone 17 Pro $1,099 iPhone 18 Pro $...
Apple Foldable Thumb

iPhone Ultra's Very High Price and Features Revealed in New Report

Thursday September 3, 2026 7:33 am PDT by
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details. In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could...

Top Rated Comments

Naraxus Avatar
93 months ago
Yeah no. My kids are going to play in actual reality and not this "virtue" or "augmented" nonsense.
Score: 11 Votes (Like | Disagree)
DrJohnnyN Avatar
93 months ago
Everything is awesome!
Score: 8 Votes (Like | Disagree)
93 months ago
As if kids need more screen time. Legos encourage creative, physical play without the need for a screen or app -- and that's what makes them still awesome today. Hard pass on this AR combo.
Score: 6 Votes (Like | Disagree)
93 months ago
*Cellphones weren't prolific. Those big Motorola bricks were the only game in town, and only for rich people.
When I was a kid, a "mobile phone" was one that had an extra long cord.
Score: 3 Votes (Like | Disagree)
Doctor Q Avatar
93 months ago
Who says they're for kids? I want to play with this!
Score: 3 Votes (Like | Disagree)
Veinticinco Avatar
93 months ago
Picked up a couple of the smaller sets for my Lego-loving son earlier this week and he’s having a blast playing with the physical sets and app. The theme itself is lots of fun in the same vein as Scooby Doo, Monster Fighters and Ghostbusters.

It’s a great concept. Not quite sure why Apple are selling the sets (in the US at least, no sign online in Europe) but whatever. Still, Apple could learn a lot about innovation from TLG.
Score: 2 Votes (Like | Disagree)