Apple Now Selling LEGO 'Hidden Side' Augmented Reality Building Kits

Apple is now selling LEGO's "Hidden Side" LEGO kits that are designed to offer a mixed physical and augmented reality experience.

Hidden Side is a new series of LEGO sets that are based on a "chilling, creative world of ghosts," providing kids with a building toy that comes to life thanks to augmented reality on a smartphone.

lego2
Kids can build up the sets and then view the sets on an iOS device for interactive augmented reality gameplay that varies based on the set. With the Wrecked Shrimp Boat set, for example, kids explore a sunken boat that has "strange, surreal secrets," and then engage in a boss fight.

lego3
All of the sets have unique interactions, with mysteries to solve, items to find, games to play, ghosts to collect, and a ghost boss battle. Apple is selling four of the LEGO Hidden Side sets:

Like traditional LEGO sets, all of these kits come with mini figures, animals, and other accessories that fit the theme along with all of the building materials to create the intended design.

lego4
All of the sets are available from the Apple online store as of today, and may soon be available in Apple retail stores as well.

Tag: LEGO

Top Rated Comments

Naraxus Avatar
46 months ago
Yeah no. My kids are going to play in actual reality and not this "virtue" or "augmented" nonsense.
Score: 11 Votes (Like | Disagree)
DrJohnnyN Avatar
46 months ago
Everything is awesome!
Score: 8 Votes (Like | Disagree)
zifty Avatar
46 months ago
As if kids need more screen time. Legos encourage creative, physical play without the need for a screen or app -- and that's what makes them still awesome today. Hard pass on this AR combo.
Score: 6 Votes (Like | Disagree)
mrothroc Avatar
46 months ago
*Cellphones weren't prolific. Those big Motorola bricks were the only game in town, and only for rich people.
When I was a kid, a "mobile phone" was one that had an extra long cord.
Score: 3 Votes (Like | Disagree)
Doctor Q Avatar
46 months ago
Who says they're for kids? I want to play with this!
Score: 3 Votes (Like | Disagree)
chfilm Avatar
46 months ago
This could be pretty awesome actually! Can you imagine an entire “movie” as in story playing out around a lego set that you have to build? I mean, the figures coming to life and start walking around, and then they’re really going on a quest around your living room for 15 minutes or so?
Score: 2 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Foldable iPhone 2023 Feature Blue

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he was "positive" that the foldable device would arrive in...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...