Xbox Co-Creator Nat Brown Joins Apple

by

Following a four-year stint at Valve, Xbox co-creator Nat Brown has now taken on a role at Apple, announcing his new position on Twitter.

Brown said that he has an obsession with platform ecosystems and systems engineering, and he's looking forward to continuing his work in these areas at Apple. Brown says that he will be "focusing on all applications of graphics" and working with developers using graphics on Apple platforms.

originalxbox
Prior to joining Apple, Brown was working as a VR engineer on Valve's VR team, but Valve laid off its VR team earlier this year. Before he was at Valve, Brown was one of the first engineers to join the Xbox project back in 1999.


Back in 2013, Brown shared a blog post arguing that the Apple TV had the potential to destroy console gaming thanks to its support of third-party apps. Microsoft and other gaming platforms now support indie games, but at the time, Brown argued that Apple could have killed the Playstation and the Xbox by introducing a game ecosystem for the ‌Apple TV‌. From Brown's 2013 blog post:

Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS - I will be the first to write apps for Apple-TV when I can, and I know I'll make money. I would for xBox if I could and I knew I would make money. Maybe a "console-capable" Apple-TV isn't $99, maybe it's $199, and add another $79 for a controller.

Apple did not do so in 2013, but later did open up the ‌Apple TV‌ to apps and games with a dedicated ‌Apple TV‌ App Store. Unfortunately, the ‌Apple TV‌ ‌App Store‌ hasn't exactly been a console killer.

It's not clear what specific graphics applications Brown will be working on at Apple, and it's not known if he will be joining Apple's rumored AR/VR team.

Top Rated Comments

Saipher Avatar
17 months ago

Back in 2013, Brown shared a blog post ('https://www.macrumors.com/2013/02/13/xbox-founding-engineer-says-apple-tv-could-destroy-console-gaming-with-third-party-apps/') arguing that the Apple TV had the potential to destroy console gaming thanks to its support of third-party apps.

I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
Score: 7 Votes (Like | Disagree)
Bswails Avatar
17 months ago

I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.

I agree if Apple wants to get serious about gaming. You gotta hire serious people. Google Stadia is a good start with its intentions. I would love to only have an Apple TV and choice of comfortable controllers for gaming..but it’s gotta be more than big screen phone games
Score: 5 Votes (Like | Disagree)
ButteryScrollin Avatar
17 months ago

I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.

Agree. Apple really dropped the ball on controller support when tvOS came out as well as other areas. Maybe Apple Arcade + support for PS4/xbox controller support will help push it in that direction.
Score: 3 Votes (Like | Disagree)
NickName99 Avatar
17 months ago
AppleTV has tons of potential, good performance, better support for gaming controllers, but none of the game franchises people are into are there. It seems like Apple may need to reach out to some game studios to get some AAA titles ported in; it may even take an initial investment to take the gaming ecosystem to the next level. Apple could offer some incentives or even just throw money at them. They could afford it.
Score: 3 Votes (Like | Disagree)
v0lume4 Avatar
17 months ago
Alright boys, let's go!

Score: 2 Votes (Like | Disagree)
ShinySteelRobot Avatar
17 months ago
Apple: We're bringing games and other apps to the Apple TV by introducing the Apple TV App Store!
Hundreds of thousands of iOS game developers: YAY! Let's get started writing games for Apple TV!!
Apple: And you're required to use our stupid little remote control as a supported game controller in every game!
Hundreds of thousands of iOS game developers: (in unison) Uhhh.. Hard pass. Forget what I said earlier...
Score: 1 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals

Tuesday November 24, 2020 8:51 am PST by
Although we're still a few days away from the official launch of Black Friday, we've known for a few weeks that many retailers would be kicking off discounts ahead of November 27. Because of this trend, today we're tracking discounts across Apple's lineup of iPads, including the 10.2-inch iPad and 2020 iPad Pro. More sales are likely to appear as the week progresses, and when they do we'll update ...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...