Following a four-year stint at Valve, Xbox co-creator Nat Brown has now taken on a role at Apple, announcing his new position on Twitter.

Brown said that he has an obsession with platform ecosystems and systems engineering, and he's looking forward to continuing his work in these areas at Apple. Brown says that he will be "focusing on all applications of graphics" and working with developers using graphics on Apple platforms.

originalxbox
Prior to joining Apple, Brown was working as a VR engineer on Valve's VR team, but Valve laid off its VR team earlier this year. Before he was at Valve, Brown was one of the first engineers to join the Xbox project back in 1999.


Back in 2013, Brown shared a blog post arguing that the Apple TV had the potential to destroy console gaming thanks to its support of third-party apps. Microsoft and other gaming platforms now support indie games, but at the time, Brown argued that Apple could have killed the Playstation and the Xbox by introducing a game ecosystem for the ‌Apple TV‌. From Brown's 2013 blog post:

Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS - I will be the first to write apps for Apple-TV when I can, and I know I'll make money. I would for xBox if I could and I knew I would make money. Maybe a "console-capable" Apple-TV isn't $99, maybe it's $199, and add another $79 for a controller.

Apple did not do so in 2013, but later did open up the ‌Apple TV‌ to apps and games with a dedicated ‌Apple TV‌ App Store. Unfortunately, the ‌Apple TV‌ ‌App Store‌ hasn't exactly been a console killer.

It's not clear what specific graphics applications Brown will be working on at Apple, and it's not known if he will be joining Apple's rumored AR/VR team.

Top Rated Comments

Saipher Avatar
78 months ago
Back in 2013, Brown shared a blog post ('https://www.macrumors.com/2013/02/13/xbox-founding-engineer-says-apple-tv-could-destroy-console-gaming-with-third-party-apps/') arguing that the Apple TV had the potential to destroy console gaming thanks to its support of third-party apps.
I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
Score: 7 Votes (Like | Disagree)
Bswails Avatar
78 months ago
I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
I agree if Apple wants to get serious about gaming. You gotta hire serious people. Google Stadia is a good start with its intentions. I would love to only have an Apple TV and choice of comfortable controllers for gaming..but it’s gotta be more than big screen phone games
Score: 5 Votes (Like | Disagree)
ButteryScrollin Avatar
78 months ago
I still believe the ATV can be a great gaming platform, rival to the other major players in this industry. Here is hope that Brown’s hire is an indication that Apple might actually follow that path.
Agree. Apple really dropped the ball on controller support when tvOS came out as well as other areas. Maybe Apple Arcade + support for PS4/xbox controller support will help push it in that direction.
Score: 3 Votes (Like | Disagree)
NickName99 Avatar
78 months ago
AppleTV has tons of potential, good performance, better support for gaming controllers, but none of the game franchises people are into are there. It seems like Apple may need to reach out to some game studios to get some AAA titles ported in; it may even take an initial investment to take the gaming ecosystem to the next level. Apple could offer some incentives or even just throw money at them. They could afford it.
Score: 3 Votes (Like | Disagree)
v0lume4 Avatar
78 months ago
Alright boys, let's go!

Score: 2 Votes (Like | Disagree)
ShinySteelRobot Avatar
78 months ago
Apple: We're bringing games and other apps to the Apple TV by introducing the Apple TV App Store!
Hundreds of thousands of iOS game developers: YAY! Let's get started writing games for Apple TV!!
Apple: And you're required to use our stupid little remote control as a supported game controller in every game!
Hundreds of thousands of iOS game developers: (in unison) Uhhh.. Hard pass. Forget what I said earlier...
Score: 1 Votes (Like | Disagree)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...