Called the "Zero Dark Project," the ad explains how each runner used the Powerbeats Pro to stay motivated through music during the lengthy relay race.
In the wilderness of Iceland, 7 runners from Paris Running Club undertook a relay like no other. Fueled by the new Powerbeats Pro, with up to 9 hours of listening time (24 hours with charging case), they faced a daunting 280km to chase a sun that wouldn’t set for days. A daring challenge that changed their lives forever. This is the Zero Dark Project.Powerbeats Pro are Apple's first totally wireless Beats earphones, equipped with the same H1 chip as the second-generation AirPods for hands-free "Hey Siri" and faster connection speeds between the iPhone, Apple Watch, and other devices.
The Powerbeats Pro feature adjustable, secure-fit ear hooks and earbud tips with four size options. Powerbeats Pro are priced at $249.95 in the United States and $329.95 in Canada. As of now you can only get the accessory in Black, while Ivory, Moss, and Navy colors will be available later this year.