Apple's Suppliers Aiming to Produce 75 Million New iPhones in Second Half of 2019

Apple's supply chain is currently aiming to produce components for up to 75 million iPhones in the second half of this year, roughly the same as in the same time period last year, according to Bloomberg. The production targets suggest Apple expects iPhone demand to stabilize this year after recent dips in unit sales largely offset by increases in average prices.

2019 ‌iPhone‌ dummy units

Jeff Pu at GF Securities estimates that shipments of newly released iPhones will rise to 74 million in the second half, up about 7% from his estimate of 69 million last year, while TF International analyst Ming-Chi Kuo forecast that Apple would sell 75 million to 80 million new iPhones in the second half of 2018. This year’s volumes may signal stabilization after a year of uncertainty, though that’s a far cry from the double-digit growth numbers of years past.

As Bloomberg notes, the fact that suppliers are planning for production of 75 million units doesn't mean Apple will sell that many, but suppliers are also reportedly capable of pushing output to 80 million units if demand calls for it. As always, Apple will assess demand following the launch of the new iPhones and adjust production accordingly.

Apple has also stopped publicly reporting unit sales of iPhones and other products in its quarterly earnings releases, making it more difficult for analysts and others to track those numbers over time and requiring them to calculate unit sales based on reported revenue numbers and estimated average prices.

We're expecting this year's new iPhones to look very similar to the current lineup, with three new models serving as successors to the iPhone XS, XS Max and XR at the same display sizes. The most obvious external difference will be the rear camera, which will be housed in a square bump and see the ‌iPhone XS‌ and XS Max successors bump up to three lenses from the current two while the iPhone XR successor moves from one lens to two.

For more details on what we expect with the next iPhones in terms of design and capabilities, check out our recent hands-on video with dummy units and our dedicated 2019 iPhone roundup.

Related Roundup: iPhone 11
Buyer's Guide: iPhone 11 (Caution)

Top Rated Comments

(View all)
Avatar
13 months ago
It just gets uglier every time I look at it
Score: 40 Votes (Like | Disagree)
Avatar
13 months ago
Yeah...best of luck with that.
Score: 33 Votes (Like | Disagree)
Avatar
13 months ago

There seems to be a lot of people jumping ship because of a shape on the side of the phone they don't look at.

Weird.

Yes, it's not like aestethics and design used to be a main part of the brand, right?

But suddenly it's irrelevant when Apple is falling behind.
Score: 13 Votes (Like | Disagree)
Avatar
13 months ago
Wow, the first 15 posts here are all negative one liners about the new iPhone.

So eager to post, but all of them negative?

Anyways - these production rumours probably indicate that Apple is going to sell a lot of new iPhones again - that's what I have to say about it :)
Score: 9 Votes (Like | Disagree)
Avatar
13 months ago

Yeah...best of luck with that.

People react like that every year, and still the sales grows (unless they rise the price).

Complaints,complaints,complaints then buy... if only people spoke less with theyr mouth / keyboard and more with their wallet....
Score: 7 Votes (Like | Disagree)
Avatar
13 months ago
Thats 74 million too many.
Score: 7 Votes (Like | Disagree)

Top Stories

Apple Warns Against Closing MacBooks With a Cover Over the Camera

Friday July 10, 2020 11:12 am PDT by
Apple this month published a support document that warns customers against closing their Mac notebooks with a cover over the camera as it can lead to display damage. Image via Reddit Apple says that the clearance between the display and the keyboard is designed to very tight tolerances, which can be problematic. Covering the camera can also cause issues with automatic brightness and True Tone....

Leaker: 'iPhone 12 Pro' to Come With 6GB of RAM

Friday July 10, 2020 1:59 am PDT by
Later this year, Apple is expected to release four OLED iPhones in three display sizes, including 5.4, 6.7, and two 6.1-inch models. Rumors suggest the 6.7-inch iPhone and one 6.1-inch model will be higher-end devices, and now leaker @L0vetodream has corroborated previous rumors about the internal specs of Apple's upcoming lineup. Rumors suggest Apple will use 5-nanometer A14 chips in its...

Apple Moving Forward on Semitransparent Lenses for Upcoming AR Headset

Friday July 10, 2020 7:24 am PDT by
Apple and Foxconn have reached a key milestone in the development of Apple's long-rumored augmented reality headset, with the semitransparent lenses for the device moving from prototype to trial production, reports The Information. Apple is developing the lenses on a single production line at a Foxconn factory in Chengdu in southwestern China, where most of Apple’s iPad production is...

Kuo: Apple Silicon Macs to Include 13-inch MacBook Pro and MacBook Air This Year, 14.1-inch and 16-inch MacBook Pro Models Next Year

Friday July 10, 2020 2:58 am PDT by
At last month's WWDC, Apple officially announced that its Mac computers will be transitioned from Intel x86 to homegrown Apple Silicon chips. Apple said it plans to deliver the first Apple Silicon Mac by the end of the year and complete the transition in about two years. According to Apple analyst Ming-Chi Kuo, a 13.3-inch MacBook Pro with a form factor similar to the current 13.3-inch...

Arm-Intel-PowerPC Universal Binaries Are Possible

Saturday July 11, 2020 1:42 pm PDT by
Casual MacRumors visitors may not realize that we have a very active PowerPC forum where users discuss issues related to PowerPC Macs that have not been produced since 2006. Threads range from hardware upgrades and software options to nostalgia: Photo by AphoticD Apple's recently announced transition to Apple Silicon (Arm) based Macs raised some interesting questions about future support...

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Tom Hanks WWII Movie 'Greyhound' Debuts on Apple TV+

Friday July 10, 2020 3:33 am PDT by
Apple TV+ today debuted "Greyhound," the highly anticipated Second World War movie starring Tom Hanks as a naval officer given command of Navy destroyer Greyhound in the Battle of the Atlantic. "Greyhound" features Hanks as George Krause, who must fight his own self doubts and personal demons as he leads a convoy of Allied ships against German U-boats to prove that he belongs in command. ...

Top Stories: iOS 14 Public Beta, iPhone 12 Size Comparison, 14-Inch MacBook Pro Rumors

Saturday July 11, 2020 6:00 am PDT by
After one round of developer beta testing, Apple unleashed iOS and iPadOS 14 to a wider audience this week, opening it up to members of the public beta program. There are lots of changes and new features to check out, but as with any beta, be careful about installing it on your main devices. Subscribe to the MacRumors YouTube channel for more videos. Other major stories this week included our ...

Hands-On With tvOS 14: Picture in Picture, 4K YouTube, HomeKit and More

Thursday July 9, 2020 12:48 pm PDT by
Apple at WWDC introduced a new version of tvOS, the software that's designed to run on the fourth and fifth-generation Apple TV models. tvOS updates are often more minor in scale than iOS, watchOS, and macOS updates, but tvOS 14 has some useful new features. Subscribe to the MacRumors YouTube channel for more videos. Apple in tvOS 13 introduced a Picture in Picture option for the Apple TV...

Apple CEO Tim Cook's 2019 Compensation Totaled Over $133 Million

Friday July 10, 2020 12:01 pm PDT by
Apple CEO Tim Cook was the second highest paid CEO in the United States in 2019, according to Bloomberg's list of the highest paid CEOs and executives in 2019. Cook received compensation totaling $133,727,869 by Bloomberg's count. Almost all of Cook's compensation was provided in the form of stock awards and related performance bonuses. As reported by the SEC earlier this year, Cook received ...