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Apple's Suppliers Aiming to Produce 75 Million New iPhones in Second Half of 2019

Apple's supply chain is currently aiming to produce components for up to 75 million iPhones in the second half of this year, roughly the same as in the same time period last year, according to Bloomberg. The production targets suggest Apple expects iPhone demand to stabilize this year after recent dips in unit sales largely offset by increases in average prices.

2019 iPhone dummy units
Jeff Pu at GF Securities estimates that shipments of newly released iPhones will rise to 74 million in the second half, up about 7% from his estimate of 69 million last year, while TF International analyst Ming-Chi Kuo forecast that Apple would sell 75 million to 80 million new iPhones in the second half of 2018. This year’s volumes may signal stabilization after a year of uncertainty, though that’s a far cry from the double-digit growth numbers of years past.
As Bloomberg notes, the fact that suppliers are planning for production of 75 million units doesn't mean Apple will sell that many, but suppliers are also reportedly capable of pushing output to 80 million units if demand calls for it. As always, Apple will assess demand following the launch of the new iPhones and adjust production accordingly.

Apple has also stopped publicly reporting unit sales of iPhones and other products in its quarterly earnings releases, making it more difficult for analysts and others to track those numbers over time and requiring them to calculate unit sales based on reported revenue numbers and estimated average prices.

We're expecting this year's new iPhones to look very similar to the current lineup, with three new models serving as successors to the iPhone XS, XS Max and XR at the same display sizes. The most obvious external difference will be the rear camera, which will be housed in a square bump and see the ‌iPhone XS‌ and XS Max successors bump up to three lenses from the current two while the iPhone XR successor moves from one lens to two.

For more details on what we expect with the next iPhones in terms of design and capabilities, check out our recent hands-on video with dummy units and our dedicated 2019 iPhone roundup.

Related Roundup: iPhone 11
Buyer's Guide: iPhone 11 (Buy Now)

Top Rated Comments

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12 weeks ago
It just gets uglier every time I look at it
Rating: 40 Votes
12 weeks ago
Yeah...best of luck with that.
Rating: 33 Votes
12 weeks ago

There seems to be a lot of people jumping ship because of a shape on the side of the phone they don't look at.

Weird.

Yes, it's not like aestethics and design used to be a main part of the brand, right?

But suddenly it's irrelevant when Apple is falling behind.
Rating: 13 Votes
12 weeks ago
Wow, the first 15 posts here are all negative one liners about the new iPhone.

So eager to post, but all of them negative?

Anyways - these production rumours probably indicate that Apple is going to sell a lot of new iPhones again - that's what I have to say about it :)
Rating: 9 Votes
12 weeks ago

Yeah...best of luck with that.

People react like that every year, and still the sales grows (unless they rise the price).

Complaints,complaints,complaints then buy... if only people spoke less with theyr mouth / keyboard and more with their wallet....
Rating: 7 Votes
12 weeks ago
Thats 74 million too many.
Rating: 7 Votes
12 weeks ago
If the prices remain the same they wont sell much in europe. I mean 899 euro for xr and 1199 and 1299 for xs and max models. Thats freaking 1500$ for the base models....and since unlimited 4g isnt a thing here almost nobody gets base model but add another 250$ to go from 64 to 256gb. In my family we all used to have iphones. But 50% left to android cause of these insane prices. First we thought it was tax. But the 512gh s10+ ceramic edition is 799 euro, while the normal s10+ which is already 128gb only cost 649 euro. How can apple justify these prices. Its not like an iphone is twice as good. Its also not like anyone would pay 700$ extra just to get ios on a device
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Wow, the first 15 posts here are all negative one liners about the new iPhone.

So eager to post, but all of them negative?

Anyways - these production rumours probably indicate that Apple is going to sell a lot of new iPhones again - that's what I have to say about it :)


Thats what they thought last year. Then Tim Cook blamed people used their phones longer. Next thing he does he drop ios support for 2 gen of iphones. So ye chances are this year they sell more because of that. But I dont belive too many people will fall for that. Unless you live in the us. Where iphones are relativly as expensive as their expensive other brand counterpart. But apple also has asia and europe where iphone sales are dropping the hardest cause of the prices. An iphone cost 1.6x as much here as in the us. While samsung, oneplus etc cost the same as at you. My bet is apple will lose even more marketshare in europe and asia because of it
Rating: 7 Votes
12 weeks ago

I myself am looking to upgrade my 7 Plus.


Just buy the iPhone 8 Plus in October when they drop in price. You'll be happy with it.
Rating: 7 Votes
12 weeks ago

Yeah...best of luck with that.


Thats 74 million too many.


Wow, the first 15 posts here are all negative one liners about the new iPhone.

So eager to post, but all of them negative?


^^ It's a MacRoumos Comunity trend! Being negative makes some appear "Smart"
Rating: 7 Votes
12 weeks ago
Reckon I’ll be sticking with my 8 Plus for the time being, but I’m still excited for the reveal of the new phones. I think most folk will quickly become accustomed to the square camera array. In fact most probably won’t even care in the first place.

Tech forum types just enjoy having something to froth about :D
Rating: 6 Votes

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