Apple May Be Changing Apple Music Trial From Three Months to One Month

Thursday July 25, 2019 3:03 PM PDT by Juli Clover
Apple may be planning to start offering a one month free trial of Apple Music instead of three months, according to a new banner on Apple's webite.

On Apple's page for accessories, there's a banner that offers up a one month free trial of ‌Apple Music‌ rather than a three month free trial.


This could potentially be a mistake or a new change that Apple is rolling out. Clicking on the banner still brings up a prompt for a three month free trial in iTunes, and there are no mentions of a one month trial instead of a three month trial on Apple's dedicated site for ‌Apple Music‌.

Apple has been offering three month trials of ‌Apple Music‌ for new customers since ‌Apple Music‌ launched in 2015, but Apple has to pay royalties on all songs played during free trials even when customers aren't paying.

It's not yet clear if Apple is making a permanent change to its free trial length, but we'll update this post when we hear more information.

Tag: Apple Music Guide
60 comments

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miniroll32
26 weeks ago
Honestly, I think a month is long enough to know whether you want to subscribe or not.
Rating: 38 Votes
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Bin Cook
26 weeks ago
Tim finds somewhere else to nickel and dime us.
Rating: 16 Votes
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Dave-Z
26 weeks ago

This could potentially be a mistake or a new change that Apple is rolling out.


Apple offering less? Definitely not a mistake.
Rating: 16 Votes
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now i see it
26 weeks ago

Honestly, I think a month is long enough to know whether you want to subscribe or not.


Don't even need a month. The answer is still no.
The three month free addiction trial is just that. Get customers hooked.
Rating: 10 Votes
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coolkid93
26 weeks ago
Tim of course finds another way to rip out our pockets. Such a joke
Rating: 6 Votes
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nutmac
26 weeks ago

Tim finds somewhere else to nickel and dime us.

I see the move as a way to consolidate trial membership period (Apple News, Apple TV+, and Apple Arcade). It also hints the possibility of bundle subscription packages.
Rating: 5 Votes
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Mutepointer
26 weeks ago
It’s not a surprise. Apple hasn’t got enough money.
Rating: 5 Votes
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Brenster
26 weeks ago

Honestly, I think a month is long enough to know whether you want to subscribe or not.


One month is probably enough. Always figures the three month thing was to allow AM to become an unthinking habit, that being asked to pay for after 3 months would result in ‘Sure, I don’t want to give it up!’
Rating: 5 Votes
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Tivoli_
26 weeks ago
At some point media streaming services (music and TV) will need to come to some understanding that people won't be able to afford all the indivdiual streams. The costs are adding up to a quite bit of money. A different approach must be taken here.
Rating: 4 Votes
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Shirasaki
26 weeks ago
Either way, Apple won’t lose too much money. Offering three month trial would lure customers into subscribing it because of the built up habit, while offering 1 month would... wait. Would Apple lose money because more people will cancel sub immediately after? Ahh, no big deal. I give customers way too much credit. It’s fine either way.
Rating: 3 Votes
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