Trade-In Survey Claims iPhone Loyalty Down to 8-Year Low

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iPhone loyalty has hit its lowest level since 2011 and Samsung has been the main benefactor, claims a new survey conducted by trade-in service BankMyCell.

The survey, cited by CNET, tracked 38,000 people who had traded in iPhones since October 2018 and found that 73 percent upgraded to a later model. The finding suggests ‌iPhone‌ retention rate is down 15.2 percent when compared with data from March 2018.

The survey suggests that 26 percent of people trading in their ‌iPhone‌ X moved to another brand of smartphone, whereas just 7.7 percent of Samsung users switched to an ‌iPhone‌.

Using data from other companies to supplement its own findings, BankMyCell said ‌iPhone‌ loyalty is at its lowest since 2011, while the all-time high for ‌iPhone‌ retention was 92 percent in 2017, according to the survey.

That shouldn't distract from this survey's small sample size, which consists entirely of people who have used BankMyCell's own online gadget buyback and trade-in service. Claiming that its data reflects overall ‌iPhone‌ retention rates is therefore questionable.

BankMyCell's data also contrasts with a January 2019 CIRP survey which found that 91 percent of iOS users upgraded to another ‌iPhone‌. On releasing its report, CIRP additionally said that loyalty for both iOS and Android has steadily increased, reaching the highest levels last quarter that it has ever measured.

Top Rated Comments

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17 months ago
Price. That is all.
Score: 49 Votes (Like | Disagree)
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17 months ago
Iphones have gotten too expensive and boring, not much difference in models from year to year. You get more bang for the buck with Android.
Score: 25 Votes (Like | Disagree)
Avatar
17 months ago
Well yes. Since the iphone 4 I was with apple. Then the iphone x came and the best suddenly cost 1400$ for 64gb here. I simply didnt want to pay that ammount for a 64gb model. I usually use 200gb so needed the 1650$ model. Went for a samsung this time. 512gb for 950$ s10+. I know its not apple but the prices here for apple are just not fun anymore. Until prices for the best get reasonable again. Like the iphone 8 plus which cost realativly a lot less (1050$) for now sorry apple. Samsung it is for the next 2 years
Score: 22 Votes (Like | Disagree)
Avatar
17 months ago

not really , Samsung phones are the same price.

Can’t speak for the US, but that’s certainly not true in Europe. The S10+ started at 999 euros in march, while the Xs Max started at 1259. The S10+ can now be had for 715, the Xs Max is at 1122. Heck, the S10+ is even cheaper than the Xr (765).
Score: 22 Votes (Like | Disagree)
Avatar
17 months ago

not really , Samsung phones are the same price.

its features , android os catching up with iOS in many ways. if there was a good android watch (pixel watch possibly) , there would be many more moving over.

One must have lived under a HUGE rock to think there is no difference in price.
Galaxy S10 costs €633 in EU and S10+ costs €715. iPhone XS 64GB costs €1259. THATS THE DOUBLE!
Score: 20 Votes (Like | Disagree)
Avatar
17 months ago

Apple was ‘think different’ to me and now it is ‘think same’. It was easy and simple and as jobs always said it just worked. Now settings are here and there and getting complicated and so much are following Android. I really hate those who complaining about Apple’s products. If you don’t like it, then **** off find something you like and don’t ruin Apples products.

sounds like you need to take heed in your last sentence yourself personally.
Score: 17 Votes (Like | Disagree)

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