iphone x display goldiPhone loyalty has hit its lowest level since 2011 and Samsung has been the main benefactor, claims a new survey conducted by trade-in service BankMyCell.

The survey, cited by CNET, tracked 38,000 people who had traded in iPhones since October 2018 and found that 73 percent upgraded to a later model. The finding suggests ‌iPhone‌ retention rate is down 15.2 percent when compared with data from March 2018.

The survey suggests that 26 percent of people trading in their ‌iPhone‌ X moved to another brand of smartphone, whereas just 7.7 percent of Samsung users switched to an ‌iPhone‌.

Using data from other companies to supplement its own findings, BankMyCell said ‌iPhone‌ loyalty is at its lowest since 2011, while the all-time high for ‌iPhone‌ retention was 92 percent in 2017, according to the survey.

That shouldn't distract from this survey's small sample size, which consists entirely of people who have used BankMyCell's own online gadget buyback and trade-in service. Claiming that its data reflects overall ‌iPhone‌ retention rates is therefore questionable.

BankMyCell's data also contrasts with a January 2019 CIRP survey which found that 91 percent of iOS users upgraded to another ‌iPhone‌. On releasing its report, CIRP additionally said that loyalty for both iOS and Android has steadily increased, reaching the highest levels last quarter that it has ever measured.

Top Rated Comments

iLoveDeveloping Avatar
73 months ago
Price. That is all.
Score: 49 Votes (Like | Disagree)
NIKKG Avatar
73 months ago
Iphones have gotten too expensive and boring, not much difference in models from year to year. You get more bang for the buck with Android.
Score: 25 Votes (Like | Disagree)
imac ios x Avatar
73 months ago
Well yes. Since the iphone 4 I was with apple. Then the iphone x came and the best suddenly cost 1400$ for 64gb here. I simply didnt want to pay that ammount for a 64gb model. I usually use 200gb so needed the 1650$ model. Went for a samsung this time. 512gb for 950$ s10+. I know its not apple but the prices here for apple are just not fun anymore. Until prices for the best get reasonable again. Like the iphone 8 plus which cost realativly a lot less (1050$) for now sorry apple. Samsung it is for the next 2 years
Score: 22 Votes (Like | Disagree)
Mike82 Avatar
73 months ago
not really , Samsung phones are the same price.
Can’t speak for the US, but that’s certainly not true in Europe. The S10+ started at 999 euros in march, while the Xs Max started at 1259. The S10+ can now be had for 715, the Xs Max is at 1122. Heck, the S10+ is even cheaper than the Xr (765).
Score: 22 Votes (Like | Disagree)
NBAasDOGG Avatar
73 months ago
not really , Samsung phones are the same price.

its features , android os catching up with iOS in many ways. if there was a good android watch (pixel watch possibly) , there would be many more moving over.
One must have lived under a HUGE rock to think there is no difference in price.
Galaxy S10 costs €633 in EU and S10+ costs €715. iPhone XS 64GB costs €1259. THATS THE DOUBLE!
Score: 20 Votes (Like | Disagree)
MacModMachine Avatar
73 months ago
Apple was ‘think different’ to me and now it is ‘think same’. It was easy and simple and as jobs always said it just worked. Now settings are here and there and getting complicated and so much are following Android. I really hate those who complaining about Apple’s products. If you don’t like it, then **** off find something you like and don’t ruin Apples products.
sounds like you need to take heed in your last sentence yourself personally.
Score: 17 Votes (Like | Disagree)

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
M4 Mac mini Apple Video

Apple's Refurbished Mac Mini Pricing Has a Problem

Thursday February 13, 2025 6:20 am PST by
Apple this week began selling refurbished Mac mini models with the M4 chip for the first time, but this has led to a pricing conundrum. In the United States, Apple is offering a refurbished Mac mini with the base M4 chip, 256GB of storage, 16GB of RAM, and Gigabit Ethernet for $509, down from $599 new. This is the standard 15% discount that Apple offers on refurbished Macs. The issue is...
iPhone 16 Apple Store

iPhone 17 in New Sizes This Year: What to Know

Thursday February 13, 2025 2:45 am PST by
Last year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and this year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
iphone air concept weis

iPhone 17 Air Could Look Like This in Real Life

Friday February 14, 2025 3:41 am PST by
There have been several alleged leaked details of the iPhone 17 Air, Apple's rumored new slim iPhone, but images have been limited to grainy shots taken in component factories. However, this hyper-realistic concept created by WEIS Studio gives us the best idea yet of what Apple's thin device might actually look like. The concept design is inspired by recent leaks indicating that the device...
Apple Ad on X

Apple Resumes Advertising on X

Wednesday February 12, 2025 2:18 pm PST by
Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk. For example, the @Apple account is running an ad promoting Safari's privacy features. The ad was spotted by MacRumors contributor Aaron Perris. The @AppleTV account has a...