😂 😘 and ❤️ Named Most Popular Emoji in New Adobe Study

Today is World Emoji Day, and in celebration of emojis, Adobe released its 2019 Emoji Trend Report, giving us some insight into the most popular emoji characters that people are using. For its report, Adobe surveyed 1,000 emoji users in the United States.

The most popular emoji was the laughing face with tears of joy (😂), while the heart (❤️) came in second and the face blowing a kiss (😘) was the third most popular emoji. Top pairings included heart eyes/face blowing a kiss (😍😘), laughing face with tears of joy/rolling on the floor laughing face (😂🤣), and face blowing a kiss/red heart (😘❤️).

emojipairings
Among emoji users, 62 percent said they use emoji to make conversations more fun, while 42 percent said they use them to better communicate thoughts and feelings. 31 percent said they use emoji to feel more connected to people, 31 percent said using emojis is faster than typing words, and 30 percent said they use emojis because they paint a clearer picture than words.

Women were most likely to use the 😂, ❤️, and 😘 emojis, respectively, while men favored 😂, 😁, and 😢. 93 percent of all emoji users said emojis lighten the mood of a conversation, while 91 percent said they use emojis to show support to people.

Specific emojis are used to represent different moods, as outlined in Adobe's graphic below:

adobeemojismostpopularemotions
81 percent of emoji users believe that people who use emojis are friendlier and more approachable, and when asked about the benefits of emoji 94 percent cited the ability to communicate across language barriers while 94 percent cited the usefulness of emojis to instantly share thoughts and ideas.

emojisapproachable
65 percent of emoji users said they were more comfortable expressing emotions via emoji rather than a phone call, something more prevalent among younger Generation Z individuals. Emoji users are most likely to include emojis in text messages, and among social networks, emoji usage is highest on Facebook.

emojiusersemotion
When it comes to emoji at work, 61 percent said that they use emojis in a work context. 78 percent said emojis positively impact likability, 63 percent said emojis impact credibility, and 74 percent said emojis make positive news more sincere.

emojisatwork
58 percent of emoji users said they're more likely to open up an email from a brand that uses emoji in the subject line, and 44 percent said that they're more likely to purchase products advertised using emojis.

76 percent of emoji users wish there were more emoji, specifically emojis representing food, drinks, and snacks. Emoji users also want more emojis related to animals and insects, emotions, and hand gestures, plus more representation/diversity.

Adobe's full emoji report, which includes additional details on how, when, and why people use emojis, can be accessed through Adobe's emoji blog.

Emojis have become an increasingly important part of the smartphone ecosystem in recent years, and Apple has embraced emoji, regularly adding new emoji characters following Unicode Consortium updates. Apple is set to add new emoji at some point in iOS 13 as earlier this year, the Unicode Consortium finalized its list of 2019 emojis.

2019emojifinallist

Image via Emojipedia

Emojis we can expect to see in 2019 include flamingo, otter, waffle, butter, sloth, white heart, people holding hands, ice cube, snorkel, ballet shoe, orangutan, juice box, falafel, juice box, skunk, and more.

Note: Because emoji do not display properly on the MacRumors forums at the current time, please view this post on the MacRumors site to see the full emoji characters mentioned.

Tags: emoji, Adobe

Top Rated Comments

2010mini Avatar
22 months ago
After Thousands of years worth of human language development..... we are now regressing back to cave paintings.
Score: 36 Votes (Like | Disagree)
slifty Avatar
22 months ago
Phew -- so many old whiners in here!

Facial expression existed long before language and written word; emoji is the best digital approximation of that.

Take a reality pill and get with the "modern" "trend" folks.
Score: 23 Votes (Like | Disagree)
Mascots Avatar
22 months ago
I don't understand how this site hasn't added emoji support to its forums yet.
Score: 18 Votes (Like | Disagree)
yaxomoxay Avatar
22 months ago

65 percent of emoji users said they were more comfortable expressing emotions via emoji rather than a phone call,
Sadly a very noticeable thing in the workplace.
Score: 13 Votes (Like | Disagree)
YaBe Avatar
22 months ago
Radical idea here, how about use a set of emoji that combined can create something that, well we can call a word, and by putting lots of emoji together you get lots of words that make a sentece.

Let's call them letters, and allow people to express themselves in a manner other can understand ....

I know it sounds wierd, but we can create a keyboard for them to make it easier, this would totally change the world.

I also have a slogan : "26 emojis, always in your pocket, express yourself!"

I don't understand how this site hasn't added emoji support to its forums yet.
They did :apple::);):(:mad::confused::cool::p:D:eek::oops::rolleyes:o_O
Score: 13 Votes (Like | Disagree)
dilbert99 Avatar
22 months ago
Emoji users think emojis are great - no **** sherlock.
Score: 11 Votes (Like | Disagree)

Top Stories

imac pro featured black

Apple Confirms iMac Pro Will Be Discontinued When Supplies Run Out, Recommends 27-Inch iMac

Saturday March 6, 2021 7:33 am PST by
Apple on late Friday evening added a "while supplies last" notice to its iMac Pro product page worldwide, and removed all upgrade options for the computer, leaving only the standard configuration available to order for now. We've since confirmed with Apple that when supplies run out, the iMac Pro will no longer be available whatsoever. Apple says the latest 27-inch iMac introduced in August...
bloodoxygenapplewatch

Apple Watch Series 7 to Gain Breakthrough New Health Feature

Friday March 5, 2021 5:34 am PST by
Apple is reportedly planning to bring a new, first-of-its-kind health technology to the Apple Watch Series 7, in what could be a breakthrough for managing conditions such as diabetes more easily. According to a recent report from ETNews, the Apple Watch Series 7 will feature blood glucose monitoring via a non-invasive optical sensor. Measuring blood glucose levels, also known as blood...
Top Stories 48

Top Stories: iPhone 13 Leaks, OLED iPads and Macs, New AirTags Evidence

Saturday March 6, 2021 6:00 am PST by
iPhone rumors are heating up, with noted analyst Ming-Chi Kuo this week releasing a wide-ranging report outlining his expectations for the iPhone lineup over the next three years. This week also saw rumors about OLED displays potentially coming to iPad and Mac starting next year, increasing signs of AirTags functionality in iOS 14.5 betas, and more, so check out all of the details below! i...
apple products refurbished store banner

Class Action Lawsuit Over Apple Providing Refurbished Replacement Devices Proceeding to Trial in August

Friday March 5, 2021 9:53 am PST by
Initially filed in 2016, a class action lawsuit that accuses Apple of violating the Magnusson-Moss Warranty Act, Song-Beverly Consumer Warranty Act, and other U.S. laws by providing customers with refurbished replacement devices is set to proceed to trial August 16, according to a notice this week from law firm Hagens Berman Sobol Shapiro LLP. Apple's repair terms and conditions state that,...
Oled iPads and MackBook Pro

OLED 10.9-Inch iPad Rumored for Early 2022, 12.9-Inch iPad Pro and 16-Inch MacBook Pro Could Follow

Thursday March 4, 2021 8:37 pm PST by
Earlier today, DigiTimes shared a preview of an upcoming report claiming that Apple is working on both iPad and Mac notebook models with OLED displays that could launch starting in 2022. The full report from DigiTimes is now available, and it includes several new alleged details about Apple's plans. According to the report, the first of these devices to adopt an OLED display is likely to be...
iPhone 13 Notch Feature2

iPhone 13 Rumor Recap: Smaller Notch, Larger Batteries, 120Hz for Pro Models, Improved 5G, Wi-Fi 6E, and More

Friday March 5, 2021 8:20 am PST by
While we are likely at least six months away from Apple unveiling the so-called iPhone 13 lineup, rumors about the devices are starting to accumulate, so we've put together this recap of everything that is expected so far. The upcoming iPhone 13 lineup will consist of the same four models and the same screen sizes as the iPhone 12 lineup, according to reputable analyst Ming-Chi Kuo,...
imac pro while supplies last

iMac Pro No Longer Custom Configurable, Available 'While Supplies Last'

Friday March 5, 2021 10:14 pm PST by
Apple appears to be on the verge of discontinuing the iMac Pro, with the store page for the high-end all-in-one Mac including a "While supplies last" tagline and only the base model with no custom configurations available for purchase. The iMac Pro launched in December 2017, and while there have been a few tweaks to the available configurations over the years, it has received no substantial...
hlh030121feafutureoffitness012 1614286673

A Look Inside Apple's 23,000 Square-Foot Fitness+ Studio

Friday March 5, 2021 10:59 am PST by
Apple Fitness+, the latest service to join the Apple family, integrates tightly with the Apple Watch to offer a comprehensive and growing selection of workout and exercise videos made by a team of professional trainers. Apple Fitness+ Studio (via Men's Health) Apple curates and records all of the videos at a location in Santa Monica, California, and each video features a similar background...
maxresdefault

What's on Your iPhone Home Screen?

Thursday March 4, 2021 10:31 am PST by
Over on our YouTube channel, MacRumors videographer Dan has a new video up where he shares his Home Screen, wallpaper, and all of his current favorite widgets. Subscribe to the MacRumors YouTube channel for more videos. Check out Dan's video to see his setup, and then comment below and show us your own Home Screens. It's always fun to see other peoples' Home Screens, and with widgets and...
microsoft edge vertical tabs

Microsoft Edge 89 Brings Vertical Tabs and New History View

Friday March 5, 2021 4:06 am PST by
Microsoft has officially released version 89 of its popular Chromium-based Edge browser, bringing its long-trialed vertical tabs feature to Mac for the first time. Vertical tabs are intended to make more efficient use of screen space, and should prove a welcome addition for users browsing on 16:9 ratio displays in particular. Users can click vertical tabs to switch between them and...