Apple Store Website Goes Down [Update: Back Up]

Apple's Apple Store online site is currently down when attempting to make a purchase of an Apple device or accessory, but it's not quite clear why the site is unavailable.

Sometimes the Apple online store goes down due to an imminent product refresh, but at other times, the store becomes unavailable for routine maintenance purposes.

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Apple last week introduced refreshed MacBook Air models and a new 13-inch entry-level MacBook Pro to coincide with this year's Back to School promotion, but there's no word on whether another new product is on the horizon.

Apple could potentially be planning an iPad refresh as five new ‌iPad‌ models recently popped up in the Eurasian Economic Commission database, which could be a new 7th-generation low-cost ‌iPad‌, but it's not known when that device is set to launch. It may not be coming until later this year, and this could potentially be a situation where Apple is doing site maintenance.

We'll update this post with more info when the store comes back up.

Update: The ‌Apple Store‌ website is back up and there doesn't appear to be anything immediately new, suggesting this was a maintenance update.

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Top Rated Comments

SamGabbay Avatar
64 months ago
AirPower is coming!!
Score: 30 Votes (Like | Disagree)
calstanford Avatar
64 months ago
The only retail website on the whole planet that needs to go down to add a product or for maintenance.
Score: 9 Votes (Like | Disagree)
mikayla82ca Avatar
64 months ago
No other website is as sophisticated as what Apple offers, or has to cope with the insane demand apple.com receives every second of every day.

How often does Apple.com suffer an outage? Practically never. That's because they've built something that is incredibly reliable, scaleable, and performant.
Yeah totally bro... I'm sure Amazon knows nothing about that... What are you smoking man??? No other website is as sophisticated... LMAO!

Look I like apple too but, dang! You've drank the Kool-aid and laced up the Nikes with that comment.
Score: 9 Votes (Like | Disagree)
imran5720 Avatar
64 months ago
i hope 16 inch Macbook Pro is coming
Score: 7 Votes (Like | Disagree)
joueboy Avatar
64 months ago
New redesigned iMacs incoming.
A cheaper iMac with slower SSD. :rolleyes:
Score: 6 Votes (Like | Disagree)
ipponrg Avatar
64 months ago
No other website is as sophisticated as what Apple offers, or has to cope with the insane demand apple.com receives every second of every day.
So now some people think static content served by Apple is sophisticated. Learn something new everyday.
Score: 6 Votes (Like | Disagree)