Apple Updates Retail Jobs Site to Highlight Creative Employees Who Bring Outside Passions to Their Roles

Apple has updated its jobs website with a new page detailing jobs at its retail stores, focusing on how workers can bring outside passions into positions like the Creative Pro, Specialist, and Technical Specialist.


For each role, Apple has highlighted a few people who work at its retail locations, accompanied by short videos related to the work each person does at their Apple store. The page is mainly focused on ways that workers can bring passions that they have in their daily lives to roles at Apple retail.

For example, one section focuses on a woman named Sujin, who is a photographer outside of Apple, and uses her skills to help teach various photography-related Today at Apple sessions as an Expert. "Apple really brings out the best in people" Sujin said, "And I want to give back to the community that uses these devices every single day."


There are also a few musicians who have found work at Apple retail. Chris is a Creative Pro for Apple, while Santa is a Specialist, and both workers help customers create music using Macs and iOS devices. The last section highlights an artist named Harriet who guides customers through live art demonstrations on an iPad.

At the bottom of the page Apple has more detailed explanations for its full-time and part-time roles, and provides links to find open positions near you. Of course, this is just a small slice of the overall Apple jobs website, which also provides information about Apple's internal teams structure, more information on retail work, and internships for undergrads and grad students.

(Thanks, Jack!)



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11 weeks ago
“Passionate Retail Employees” now that’s an oxymoron. Anyone excited about being the bottom of the employment industry really set the bar high for themselves. “I want to work in retail said no elementary school kids dream paper.”
Rating: 7 Votes
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11 weeks ago
Good recruitment tool. I suspect some of their new hires will be disappointed with their new jobs though.
Rating: 5 Votes
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11 weeks ago

I guess you don't realize that those in Apple retail, who are at "the bottom of the employment industry" are making 40-50k a year, have full benefits (including part-timers), and stock options, just to sell phones... Yes what a ****** job indeed.

Actually you’re right that is pretty terrible. When you consider the cost of living and that most of the places that Apple stores are located are in uppity high end cities and not rural America, Then yes that’s not a lot of money and is poor pay. It still doesn’t negate the fact of my statement which goes back to no one has ever been excited to say I work in retail, I gave up all of my career options, I gave up all of my education opportunities and I am so excited to sit in a 10,000 square-foot box and sell people stuff. Even those who end up in retail management typically didn’t design that to be their career goal they had other ambitions and just so happen to fall into the system where they were able to get higher up on the food chain. Mic drop

Btw, your math is fuzzy, here’s actual reported incomes at Apple Retail, but I’ll still let your 40-50k slide because that’s still terrible in urban cities.
https://www.glassdoor.com/Hourly-Pay/Apple-Apple-Retail-Specialist-Hourly-Pay-E1138_D_KO6,29.htm

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This means that if they are artists, they are working in retail at Apple because they cannot make a decent living doing art, although Apple seems to be aiming to show is more than just a workplace.

Exactly my point. They are artists, musicians and other creative people who are not able to find appropriate jobs in their fields and are being forced to have to work retail in order to compensate to keep them going. I wish those people luck in their careers the creative industry is tough. But if you ask them any day if they could get a recording contract or an art studio they would run for the hills from Apple retail.
Rating: 3 Votes
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11 weeks ago
I'd definitely want to talk to a few ex Apple retail employees before sending in an application.
Rating: 2 Votes
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11 weeks ago

I guess you don't realize that those in Apple retail, who are at "the bottom of the employment industry" are making 40-50k a year, have full benefits (including part-timers), and stock options, just to sell phones... Yes what a ****** job indeed.

This means that if they are artists, they are working in retail at Apple because they cannot make a decent living doing art, although Apple seems to be aiming to show is more than just a workplace.
Rating: 2 Votes
Avatar
11 weeks ago

I guess you don't realize that those in Apple retail, who are at "the bottom of the employment industry" are making 40-50k a year, have full benefits (including part-timers), and stock options, just to sell phones... Yes what a ****** job indeed.


Worked 8 years in Apple retail on both coasts. It is true the benefits are indeed good, but comes at the exchange for far low pay for the grueling work.

Apple pays retail employees “market rate,” regardless of where you are. If you work in San Francisco, you’re being paid the same as the employee folding clothes in Macy’s, despite having a significantly higher technical and creative expertise, and way more support demand.

Apple will use you for your personal skills to benefit the company, but engages in the same schedule exploitation as Walmart. I worked 5 years in the flagship SF store, and it was forbidden for anyone to have a consistent schedule, or have back-to-back days off, “in fairness to all employees.” 40-50k per year used to sound like a lot of money, but this is 2019, and Apple Stores don’t exist in places where that is remotely a livable wage.

Apple is trash.
Rating: 2 Votes
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11 weeks ago
The implicit headline then is: " A lot of our employees would rather not be here, if they didn't have to.".

Quite an interesting marketing campaign. Will probably work, because it will go right over the heads of the target audience...
Rating: 1 Votes
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