PSA: 27-Inch iMac Appears to Have a Pricing Mistake

Apple updated its iMac lineup in March with new processor and graphics options, but the latest 27-inch model appears to have a pricing mistake.


If you start with the $1,999 configuration and upgrade it to have a 3.6GHz eight-core Intel Core i9 processor, 16GB of RAM, and 512GB of SSD storage, the price totals $2,999 with Radeon Pro 575X graphics.

If you start with the $2,299 configuration and upgrade it with those exact same specs, the price also totals $2,999, but with Radeon Pro 580X graphics.

As best as we and the few readers who have tipped us about this issue can tell, there are no other differences between these configurations. As a result, an unknowing customer could end up paying $2,999 for the configuration with Radeon Pro 575X graphics when they could have had 580X graphics for the same price.

While this is a rather specific issue, we wanted to shine some attention on the matter so that others can avoid it, especially given that we have already received a few emails from readers about the matter.

We alerted Apple about this mistake, but they have yet to respond or correct the pricing.

(Thanks, Parker!)

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Top Rated Comments

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2 weeks ago
Apple will probably get this quickly resolved…by jacking up the 580X configuration by a couple hundred bucks.

We should just be grateful the iMac still comes with a stand.
Rating: 41 Votes
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2 weeks ago
"We alerted Apple about this mistake, but they have yet to respond or correct the pricing."

Omg snitch
Rating: 24 Votes
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2 weeks ago
What are you doing, MR?! Never draw attention to a pricing mistake, just go with it! Now, Apple is going to correct the 580X upgrade price by jacking the price!
Rating: 19 Votes
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2 weeks ago

Oh great, the forum is going to be full of "jokes" about stands now aren't they...

Can we not get them banned mods?


Relax. It's comedy. Stand up comedy.
Rating: 16 Votes
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2 weeks ago
Maybe it's the same faulty logic that caused the new monitor stand to show up as $999 during the WWDC presentation. ;)
Rating: 15 Votes
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2 weeks ago

We should just be grateful the iMac still comes with a stand.

You never know what you have until somebody takes it away and charges you $1000 to get it back.
Rating: 12 Votes
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2 weeks ago

Oh great, the forum is going to be full of "jokes" about stands now aren't they...

Can we not get them banned mods?


Glad someone is taking a stand on this issue… (sorry).
Rating: 11 Votes
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2 weeks ago
Why would you alert Apple? Are you guys that dense? Goodness gracious
Rating: 10 Votes
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2 weeks ago

So are they overcharging one or undercharging the other?


To my recollection Apple has never been accused of undercharging before, so must be the other... :D

Edit: but seriously, I agree... Why snitch MR?
Rating: 8 Votes
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2 weeks ago
Oprah was trying to give everyone a free 580X and MacRumors had to ruin it.
Rating: 7 Votes
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