Apple has increased the over-the-air download limit for the App Store to 200MB, up from 150MB.

app store iphones
The download limit is now 200MB for iPhones and iPads. The limit affects the maximum size of an app that can be downloaded over 3G or 4G networks.

The file size limit is designed to prevent iOS users from accidentally downloading a large app over cellular and using up all their data allowance or running up data charges. But as 9to5Mac notes, there's no way to opt out of the limit, which can be frustrating for users with unlimited data plans.

Apple officially increased the ‌App Store‌ cellular over-the-air download limit to 150 MB in September 2017.

Developers frequently work hard to keep their apps under the over-the-air download limit, as they believe going over that limit reduces the likelihood of spontaneous purchases.

Top Rated Comments

dumastudetto Avatar
80 months ago
Great news, but there really should be a power users toggle to disable the limit if you don't want it.
Score: 33 Votes (Like | Disagree)
jezbd1997 Avatar
80 months ago
Why isn’t there a toggle yet I don’t get it
Score: 12 Votes (Like | Disagree)
s54 Avatar
80 months ago
That is frustrating and frankly something that I never quite understood.

It’s 2019. Aren’t most people sporting unlimited plans? - I’ve had unlimited for over a decade. First with Verizon and now with T-Mobile.

The fact that I can’t download many apps without WiFi just sucks.
Score: 12 Votes (Like | Disagree)
Pelea Avatar
80 months ago
This is a terrible update that’s going to cause innocent users like myself to spend billions and billions of dollars on extra internet usage fees. How could you apple!
Score: 11 Votes (Like | Disagree)
Jsameds Avatar
80 months ago
From Reddit:

I believe network congestion has a lot to do with this cap. It’s not that YOUR data cap is unlimited and you have no throttling, it’s that multiple apps publishing updates all the time and distributing it over cell network limits EVERYONE’s bandwidth. After all, all networks have limited bandwidth.

Imagine a football match, stadium pack full of people have auto update turned on and a ticketing app or google maps decides to publish a major update. Now no one has any network.
Score: 10 Votes (Like | Disagree)
DougieS Avatar
80 months ago
There is no real unlimited plan. I’ve had AT&T and Verizon and after you cross a certain usage point they throttle your speed to uselessness.
* in USA

Other countries have truly unlimited unthrottled plans.
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...