newappstorelogoFollowing the launch of iOS 11, Apple today announced that it has increased the cellular over-the-air app download limit from 100 MB to 150 MB, meaning users can now download apps and app updates that are as large as 150 MB over a cellular connection.

Apps and app updates over 150 MB will require users to connect to Wi-Fi for content to be downloaded.

It's been awhile since Apple last updated the cellular download limit. The last increase was introduced in 2013, increasing the 50 MB limit to 100 MB.

Apple has limits in place to avoid causing customers to unwittingly use high amounts of data when downloading apps, but the introduction of unlimited plans from all of the major carriers in the United States has likely alleviated some of those concerns.

Developers often aim to keep their app sizes under the cellular limit whenever possible to prevent customers from having to hassle with connecting to Wi-Fi to download an app or app update.

Top Rated Comments

mrbrown Avatar
50 months ago
I wish they would just lift this arbitrary restriction and let the end user decide whether or not to use cellular. I have an unlimited data plan - let me use it!
Score: 30 Votes (Like | Disagree)
chriscrowlee Avatar
50 months ago
There must be some serious back door deals between Apple and the carriers if they have a limit at all. Why not leave it up to the customer how they use their data?!?!?
Score: 14 Votes (Like | Disagree)
al256 Avatar
50 months ago
This sucks. The App Store no longer discloses the size of updates. I'd like to know the actual size before I update over cellular.
Score: 9 Votes (Like | Disagree)
John.B Avatar
50 months ago
It's.
My.
Bandwidth.

Let me use it how I see fit.
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
50 months ago
Since iOS 9 you've had the option to download apps over that size, you just have to accept the dialog that pops up warning you the apps are larger.
Score: 5 Votes (Like | Disagree)
adamjackson Avatar
50 months ago
People arent idiots, Apple. Not just that, but I have 20gb per month in the UK, so I have plenty of data.
You're a commenter on MacRumors meaning you're way more technical than Grandma at this stuff. Anyone participating in a technical discussion online isn't why these limits exist.
Score: 5 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iPad mini pro feature

Next iPad Mini Won't Feature Mini-LED Display, Claims Display Analyst

Friday July 23, 2021 8:07 am PDT by
Yesterday, DigiTimes claimed that the upcoming iPad mini will feature a mini-LED display, but now, display analyst Ross Young is going at odds with that report, claiming that while the updated iPad mini continues to be on track for a release this year, it won't feature a mini-LED display. Young says he "confirmed" with Radiant Opto-Electronics, who DigiTimes claims would provide Apple with...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
iphone12cameras

iPhone Helps to Identify Rare Form of Cancer

Friday July 23, 2021 4:00 am PDT by
A photo taken on an iPhone has helped to identify a rare form of cancer, according to news reports. A mother of three from Gainesville, Florida took a photo of her three-month-old son using her iPhone and its True Tone flash, which highlighted an abnormality in his right eye. The boy's mother, a labor and delivery nurse, recalled learning about retinoblastoma during her training....
iphone 13 blue with text

iPhone 13 May Support 25W Fast Charge Power Adapter

Friday July 23, 2021 2:52 am PDT by
The iPhone 13 may support faster-charging speeds with a 25W power adapter, compared to the current limitation of the iPhone 12, which only supports fast charging at up to 20W, according to a rumor originating from China. The iPhone 12 supports fast charging with a 20W or higher power adapter; however, even if users use a more powerful wall adapter, the iPhone itself only supports up to 20W....
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...