newappstorelogoFollowing the launch of iOS 11, Apple today announced that it has increased the cellular over-the-air app download limit from 100 MB to 150 MB, meaning users can now download apps and app updates that are as large as 150 MB over a cellular connection.

Apps and app updates over 150 MB will require users to connect to Wi-Fi for content to be downloaded.

It's been awhile since Apple last updated the cellular download limit. The last increase was introduced in 2013, increasing the 50 MB limit to 100 MB.

Apple has limits in place to avoid causing customers to unwittingly use high amounts of data when downloading apps, but the introduction of unlimited plans from all of the major carriers in the United States has likely alleviated some of those concerns.

Developers often aim to keep their app sizes under the cellular limit whenever possible to prevent customers from having to hassle with connecting to Wi-Fi to download an app or app update.

Top Rated Comments

mrbrown Avatar
63 months ago
I wish they would just lift this arbitrary restriction and let the end user decide whether or not to use cellular. I have an unlimited data plan - let me use it!
Score: 30 Votes (Like | Disagree)
chriscrowlee Avatar
63 months ago
There must be some serious back door deals between Apple and the carriers if they have a limit at all. Why not leave it up to the customer how they use their data?!?!?
Score: 14 Votes (Like | Disagree)
al256 Avatar
63 months ago
This sucks. The App Store no longer discloses the size of updates. I'd like to know the actual size before I update over cellular.
Score: 9 Votes (Like | Disagree)
John.B Avatar
63 months ago
It's.
My.
Bandwidth.

Let me use it how I see fit.
Score: 6 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
63 months ago
Since iOS 9 you've had the option to download apps over that size, you just have to accept the dialog that pops up warning you the apps are larger.
Score: 5 Votes (Like | Disagree)
adamjackson Avatar
63 months ago
People arent idiots, Apple. Not just that, but I have 20gb per month in the UK, so I have plenty of data.
You're a commenter on MacRumors meaning you're way more technical than Grandma at this stuff. Anyone participating in a technical discussion online isn't why these limits exist.
Score: 5 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...