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Apple Sees Strong Wearables Growth With 12.8 Million Shipments in Q1 2019

Apple shipped an estimated 12.8 million wearable devices globally in the first calendar quarter of 2019, according to new data shared today by IDC. The wearables category includes Apple Watch, AirPods, and select Beats headphones.

Apple earned 25.8 percent market share during the quarter, making it the top wearables company, and growth was way up. In Q1 2018, Apple shipped an estimated 8.6 million devices, marking 49.5 percent growth year-over-year.


Chinese companies Xiaomi and Huawei were Apple's closest competitors with 6.6 and 5 million devices shipped, respectively, while Samsung and Fitbit took the fourth and fifth places with 4.3 and 2.9 million devices shipped, respectively.


In total, there were 49.6 million wearable devices shipped during the first quarter of 2019, up 55.2 percent from the first quarter of 2018.

Splitting the data up by wrist-worn devices only, IDC believes Apple shipped an estimated 4.6 million devices, up from 4 million in the year-ago quarter. Apple was not the top company when it comes to wrist-worn wearables, with that spot going to Xiaomi.


Xiaomi shipped an estimated 5.3 million wrist-worn wearable devices for 10.7 percent market share, slightly higher than Apple's 9.3 percent market share.

Huawei, Fitbit, and Samsung all trailed after Xiaomi and Apple, shipping 3.9, 2.9, and 2 million devices respectively during the first quarter of 2019. According to IDC, Apple's ASP for the Apple Watch jumped from $426 in Q1 2018 to $455 in Q1 2019.
Apple maintained the leading position as the company offers three product lines; Apple Watch, AirPods, and select Beats headphones. The Apple Watch in particular has proven to be highly successful at capturing unit share, but more importantly dollar share as the average selling price (ASP) of these watches has increased from $426 in 1Q18 to $455 in the latest quarter. Apple also seems to be employing a similar strategy in its wireless headphone lineup as the latest AirPods are now available with wireless charging and an increased ASP.
Apple has refreshed its Apple Watch every year since the device was introduced in 2015. In 2018, the Apple Watch Series 4 brought new ECG health features and an updated design with slimmer bezels. In 2019, rumors suggest we could see new casing materials and perhaps new display technology.

Tag: IDC


Top Rated Comments

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7 weeks ago
Let's see … Apple started as a computer company then shifted to more of a mobile device (IOS devices) company … now wearables?. It's interesting how fast tech and trends change. Companies that can't adapt (Xerox, Kodak, BlackBerry, etc.) fail.
Rating: 14 Votes
7 weeks ago
Amazing that Apple is outselling the competitors whose wearables are a fraction of the price of an Apple Watch.
Rating: 10 Votes
7 weeks ago

Amazing that Apple is outselling the competitors whose wearables are a fraction of the price of an Apple Watch.


Many people appreciate quality and willing to pay for it. Not “amazing” at all.
Rating: 9 Votes
7 weeks ago
i love my apple watch, happy to see apple succeeding here
Rating: 6 Votes
7 weeks ago

Exactly what "non-wrist worn wearable devices" are they counting for Apple?


Do AirPods count as wearables?
Rating: 4 Votes
7 weeks ago

Do AirPods count as wearables?

Did you guys bother reading the article at all? It tells you what's included.
Rating: 4 Votes
7 weeks ago

Waiting for the "Apple Watch hasn't made much of an impact" crew to show up. :rolleyes:


Haven’t you heard?
They all now have apple watches [emoji23][emoji23].

Now they just complain about the price. [emoji28]
Rating: 3 Votes
7 weeks ago
they are simply awesome devices.
Rating: 3 Votes
7 weeks ago
My niece got a Series 3 for her birthday 2 months ago. My parents and I are splitting the cost on a Series 3 for my sister. Got one on Amazon for $200 yesterday.
Rating: 3 Votes
7 weeks ago

Apple is making another GIANT mistake by not bringing Apple Watch to be compatible with Android phons, after so many years. If they don't start doing it very soon, they are losing that BIG market forever, I meant FOREVER!

Apple Watch will never work with Android.

The reason why Apple Watch is so good is its tight integration with iPhone and iOS which are 100% in Apple’s control.

Even simple things would be difficult, or impossible, to get working. For example, I can terminate an iPhone alarm with the Apple Watch.

On Android, the Watch would know nothing about an alarm set on the phone, unless you make low level changes to Android’s alarm system - or create your own Alarm app which communicates with the Watch.

(Well, maybe you could show a dumb notification or something..)

Or, I can create a reminder (or calendar entry etc.) by talking to the Watch. You would effectively need a Siri implementation on Android.

Also, vast majority of Android users are in much lower income brackets; they are not potential customers for a smartwatch which starts at $400 or so.

Even the ones who could afford it are probably not interested in anything by Apple.

Just buy an iPhone if you want an Apple Watch.
Rating: 3 Votes

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