Apple's U.S. iPhone User Base Sees Slowing Growth in Q1 2019

Apple's estimated U.S. iPhone installed base saw little growth in the first calendar quarter of (second fiscal quarter) of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP).

As of March 30, 2019, the U.S. ‌iPhone‌ use base hit 193 million units, compared to 189 million units at the end of the December quarter, marking two percent growth quarter over quarter.

usinstalledbaseiphonecirp
Apple's ‌iPhone‌ user base was at 173 million units at the end of the March 2018 quarter, for year over year growth of 12 percent, which is not bad, but not quite hitting the growth rates of prior years.

A year ago, the installed ‌iPhone‌ user base in the U.S. grew four percent quarter over quarter and 19 percent compared to the prior year, indicating a plateau ‌iPhone‌ user base.

"The US installed base of iPhones continues to plateau," said Josh Lowitz, CIRP Partner and Co-Founder. "Relative to the most recent quarters, and especially to the past two or three years, slowing unit sales and longer ownership periods means that the growth in the number of US iPhones has flattened considerably. Of course, 12% growth in a year, after years of much greater growth is still good. However, investors grew accustomed to quarterly growth of 5% or more, and annual growth of almost 20%. This continuing trend prompts investors to wonder if iPhone sales outside of the US will compensate, and places greater pressure on Apple's determination to sell other products and services to the installed base of iPhone owners."

CIRP's estimated U.S. ‌iPhone‌ installed base is based on estimated worldwide ‌iPhone‌ sales of 39 million, calculated from Apple's ‌iPhone‌ revenue and average ‌iPhone‌ selling price for the quarter ending in March 2019.

‌iPhone‌ sales have slowed down, and in January, the decline in sales over the holiday period led Apple to make the rare move of lowering its expected revenue guidance. Apple also saw a dip in revenue in the second fiscal quarter (first calendar quarter) of 2019, bringing in $58 billion, compared to $61.1 billion in the year-ago quarter.

Apple has never provided a specific breakdown of the number of active devices in the United States, but earlier this year, the company said there were 1.4 billion active devices around the world. 900 million of those devices are iPhones.

Tag: CIRP

Top Rated Comments

smaffei Avatar
63 months ago
Considering that there is 327 million people in the US. 50 million are 11 years old or below (don't know many people who are buying phones for their 9 year old).… That means roughly 70% of the phone buying population in the US owns an iPhone. I don't think you can expect bigger increases after hitting that landmark.
Score: 43 Votes (Like | Disagree)
69Mustang Avatar
63 months ago
That means roughly 70% of the phone buying population in the US owns an iPhone.
That's not a conclusion that you can reach based on the data provided. It would be like saying Apple has over a billion active devices worldwide therefore they have over a billion users worldwide.
Score: 17 Votes (Like | Disagree)
now i see it Avatar
63 months ago
There's a finite number of people who can afford these things.
Score: 16 Votes (Like | Disagree)
dgdosen Avatar
63 months ago
What app?
"What's App"
"That's what I asked, what app?"
"I just told you - What's App"
"Now look, what's the name of the app that caused your phone to heat up?"
"Exactly!"

cc: Abott and Costello
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
63 months ago
For the average consumer, what does Apple have that the competition sorely lacks nowadays? Having FaceID did not make consumers switch to an iPhone. My phone does not have the feature, but if it did it will be the first thing to disable/bypass. A passcode is more secure than a thumbprint or FaceID. Think about it for a minute!
For the average consumer:

1. iOS

2. Tight integration/sharing data between Apple iOS/macOS/watchOS/tvOS apps.

3. Outstanding premium devices that many millions of satisfied repeat customers are willing to open their wallets and purchase year after year after year.

4. Excellent and highly rated customer service.

5. Frequent software updates.

6. Apple placing high regard on privacy and security.

7. Various Apple services that work well with devices.

8. Apple Stores.

9. Relatively decent resale value.

That's just a few that quickly come to mind.
Score: 14 Votes (Like | Disagree)
xalea Avatar
63 months ago
I guess that's what happens when the price goes from $500 to $1300 in the span of a few years.
Score: 14 Votes (Like | Disagree)

Popular Stories

Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
New Macs iPads iOS 17 4

What to Expect at Potential Apple Event in March: iPads, Macs, and More

Friday February 23, 2024 8:35 am PST by
Apple often holds its first media event of the year in March, so the company could be just weeks away from announcing new products. Below, we have outlined what to expect from a potential Apple Event this March. Past Apple Events in March Apple has held five events in March since 2015:Monday, March 9, 2015 Monday, March 21, 2016 Tuesday, March 27, 2018 Monday, March 25, 2019 Tuesday,...
iOS 17

When Will Apple Release iOS 17.4 for iPhones?

Friday February 23, 2024 11:56 am PST by
Apple has been beta testing iOS 17.4 for nearly a month now. Below, we explain when the update is likely to be released to all users. In its press release announcing major App Store changes in the EU, which were implemented in response to new regulations under the EU's Digital Markets Act, Apple confirmed that iOS 17.4 will be released at some point in March:Developers can learn about these...
iOS 18 Mock Feature Baubles

iOS 18 Rumored to Have Design Changes, macOS Revamp Coming Later

Sunday February 25, 2024 8:55 am PST by
iOS 18 will likely include some design changes, but a macOS revamp might be a year or two away, according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman said Apple is working to update the design of iOS as "early as this year." A sketchy rumor claimed that iOS 18 would feature some visionOS-inspired design elements, and while Gurman agreed that iOS could take some...