Apple's U.S. iPhone User Base Sees Slowing Growth in Q1 2019

Apple's estimated U.S. iPhone installed base saw little growth in the first calendar quarter of (second fiscal quarter) of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP).

As of March 30, 2019, the U.S. ‌iPhone‌ use base hit 193 million units, compared to 189 million units at the end of the December quarter, marking two percent growth quarter over quarter.

usinstalledbaseiphonecirp
Apple's ‌iPhone‌ user base was at 173 million units at the end of the March 2018 quarter, for year over year growth of 12 percent, which is not bad, but not quite hitting the growth rates of prior years.

A year ago, the installed ‌iPhone‌ user base in the U.S. grew four percent quarter over quarter and 19 percent compared to the prior year, indicating a plateau ‌iPhone‌ user base.

"The US installed base of iPhones continues to plateau," said Josh Lowitz, CIRP Partner and Co-Founder. "Relative to the most recent quarters, and especially to the past two or three years, slowing unit sales and longer ownership periods means that the growth in the number of US iPhones has flattened considerably. Of course, 12% growth in a year, after years of much greater growth is still good. However, investors grew accustomed to quarterly growth of 5% or more, and annual growth of almost 20%. This continuing trend prompts investors to wonder if iPhone sales outside of the US will compensate, and places greater pressure on Apple's determination to sell other products and services to the installed base of iPhone owners."

CIRP's estimated U.S. ‌iPhone‌ installed base is based on estimated worldwide ‌iPhone‌ sales of 39 million, calculated from Apple's ‌iPhone‌ revenue and average ‌iPhone‌ selling price for the quarter ending in March 2019.

‌iPhone‌ sales have slowed down, and in January, the decline in sales over the holiday period led Apple to make the rare move of lowering its expected revenue guidance. Apple also saw a dip in revenue in the second fiscal quarter (first calendar quarter) of 2019, bringing in $58 billion, compared to $61.1 billion in the year-ago quarter.

Apple has never provided a specific breakdown of the number of active devices in the United States, but earlier this year, the company said there were 1.4 billion active devices around the world. 900 million of those devices are iPhones.

Tag: CIRP

Top Rated Comments

smaffei Avatar
40 months ago
Considering that there is 327 million people in the US. 50 million are 11 years old or below (don't know many people who are buying phones for their 9 year old).… That means roughly 70% of the phone buying population in the US owns an iPhone. I don't think you can expect bigger increases after hitting that landmark.
Score: 43 Votes (Like | Disagree)
69Mustang Avatar
40 months ago
That means roughly 70% of the phone buying population in the US owns an iPhone.
That's not a conclusion that you can reach based on the data provided. It would be like saying Apple has over a billion active devices worldwide therefore they have over a billion users worldwide.
Score: 17 Votes (Like | Disagree)
now i see it Avatar
40 months ago
There's a finite number of people who can afford these things.
Score: 16 Votes (Like | Disagree)
dgdosen Avatar
40 months ago
What app?
"What's App"
"That's what I asked, what app?"
"I just told you - What's App"
"Now look, what's the name of the app that caused your phone to heat up?"
"Exactly!"

cc: Abott and Costello
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
40 months ago
For the average consumer, what does Apple have that the competition sorely lacks nowadays? Having FaceID did not make consumers switch to an iPhone. My phone does not have the feature, but if it did it will be the first thing to disable/bypass. A passcode is more secure than a thumbprint or FaceID. Think about it for a minute!
For the average consumer:

1. iOS

2. Tight integration/sharing data between Apple iOS/macOS/watchOS/tvOS apps.

3. Outstanding premium devices that many millions of satisfied repeat customers are willing to open their wallets and purchase year after year after year.

4. Excellent and highly rated customer service.

5. Frequent software updates.

6. Apple placing high regard on privacy and security.

7. Various Apple services that work well with devices.

8. Apple Stores.

9. Relatively decent resale value.

That's just a few that quickly come to mind.
Score: 14 Votes (Like | Disagree)
xalea Avatar
40 months ago
I guess that's what happens when the price goes from $500 to $1300 in the span of a few years.
Score: 14 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...