Apple's U.S. iPhone User Base Sees Slowing Growth in Q1 2019

Apple's estimated U.S. iPhone installed base saw little growth in the first calendar quarter of (second fiscal quarter) of 2019, according to new data shared today by Consumer Intelligence Research Partners (CIRP).

As of March 30, 2019, the U.S. ‌iPhone‌ use base hit 193 million units, compared to 189 million units at the end of the December quarter, marking two percent growth quarter over quarter.

usinstalledbaseiphonecirp
Apple's ‌iPhone‌ user base was at 173 million units at the end of the March 2018 quarter, for year over year growth of 12 percent, which is not bad, but not quite hitting the growth rates of prior years.

A year ago, the installed ‌iPhone‌ user base in the U.S. grew four percent quarter over quarter and 19 percent compared to the prior year, indicating a plateau ‌iPhone‌ user base.

"The US installed base of iPhones continues to plateau," said Josh Lowitz, CIRP Partner and Co-Founder. "Relative to the most recent quarters, and especially to the past two or three years, slowing unit sales and longer ownership periods means that the growth in the number of US iPhones has flattened considerably. Of course, 12% growth in a year, after years of much greater growth is still good. However, investors grew accustomed to quarterly growth of 5% or more, and annual growth of almost 20%. This continuing trend prompts investors to wonder if iPhone sales outside of the US will compensate, and places greater pressure on Apple's determination to sell other products and services to the installed base of iPhone owners."

CIRP's estimated U.S. ‌iPhone‌ installed base is based on estimated worldwide ‌iPhone‌ sales of 39 million, calculated from Apple's ‌iPhone‌ revenue and average ‌iPhone‌ selling price for the quarter ending in March 2019.

‌iPhone‌ sales have slowed down, and in January, the decline in sales over the holiday period led Apple to make the rare move of lowering its expected revenue guidance. Apple also saw a dip in revenue in the second fiscal quarter (first calendar quarter) of 2019, bringing in $58 billion, compared to $61.1 billion in the year-ago quarter.

Apple has never provided a specific breakdown of the number of active devices in the United States, but earlier this year, the company said there were 1.4 billion active devices around the world. 900 million of those devices are iPhones.

Tag: CIRP

Top Rated Comments

smaffei Avatar
63 months ago
Considering that there is 327 million people in the US. 50 million are 11 years old or below (don't know many people who are buying phones for their 9 year old).… That means roughly 70% of the phone buying population in the US owns an iPhone. I don't think you can expect bigger increases after hitting that landmark.
Score: 43 Votes (Like | Disagree)
69Mustang Avatar
63 months ago
That means roughly 70% of the phone buying population in the US owns an iPhone.
That's not a conclusion that you can reach based on the data provided. It would be like saying Apple has over a billion active devices worldwide therefore they have over a billion users worldwide.
Score: 17 Votes (Like | Disagree)
now i see it Avatar
63 months ago
There's a finite number of people who can afford these things.
Score: 16 Votes (Like | Disagree)
dgdosen Avatar
63 months ago
What app?
"What's App"
"That's what I asked, what app?"
"I just told you - What's App"
"Now look, what's the name of the app that caused your phone to heat up?"
"Exactly!"

cc: Abott and Costello
Score: 15 Votes (Like | Disagree)
citysnaps Avatar
63 months ago
For the average consumer, what does Apple have that the competition sorely lacks nowadays? Having FaceID did not make consumers switch to an iPhone. My phone does not have the feature, but if it did it will be the first thing to disable/bypass. A passcode is more secure than a thumbprint or FaceID. Think about it for a minute!
For the average consumer:

1. iOS

2. Tight integration/sharing data between Apple iOS/macOS/watchOS/tvOS apps.

3. Outstanding premium devices that many millions of satisfied repeat customers are willing to open their wallets and purchase year after year after year.

4. Excellent and highly rated customer service.

5. Frequent software updates.

6. Apple placing high regard on privacy and security.

7. Various Apple services that work well with devices.

8. Apple Stores.

9. Relatively decent resale value.

That's just a few that quickly come to mind.
Score: 14 Votes (Like | Disagree)
xalea Avatar
63 months ago
I guess that's what happens when the price goes from $500 to $1300 in the span of a few years.
Score: 14 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...