Spotify is testing its own version of Snapchat/Instagram-style Stories, reports TechCrunch. The short-form sharing format now ubiquitous across social media platforms is to be called "Storyline" on the music streaming service, and enables artists to share their inspirations, insights, and provide further details about their work and creative process.
The format is being compared to Spotify's "Behind the Lyrics" feature which uses pop-up cards that load concurrently with the music, except users tap through different Storyline screens at their own pace and see segmented lines at the top of the screen to indicate how many slices of the story remain ahead of them.
A Spotify spokesperson told TechCrunch that Storyline is still in testing in the U.S. and in other markets on both iOS and Android, but there's no sign of it on desktop and no other details on a possible global rollout are available at this time.
Users participating in the test will see an indicator at the bottom of Spotify's player interface that alerts them to the additional content, which can include lyrics, text and images, and users can swipe up on the screen to reveal the story and start tapping through it.