Apple Watch Continues to Dominate With Estimated 1 in 3 Share of Smartwatch Sales Last Quarter

Apple Watch remained the world's most popular smartwatch by a significant margin last quarter, with an estimated 35.8 percent market share during the January-March period, according to Counterpoint Research. In other words, one in every three smartwatches shipped last quarter was an ‌Apple Watch‌.


Samsung was a distant second with an estimated 11.1 percent market share last quarter, although that is up from 7.2 percent one year prior.

‌Apple Watch‌ shipments increased 49 percent last quarter year-over-year, according to Counterpoint Research, but no specific numbers were provided. Apple has never disclosed ‌Apple Watch‌ sales, but its "Wearables, Home, and Accessories" category set a new March quarter revenue record of $5.1 billion.


Counterpoint Research's latest Consumer Lens survey found that ECG functionality on Series 4 models is the ‌Apple Watch‌'s most desirable feature. Apple recently expanded the ECG app to 19 European countries and Hong Kong.

While estimates can vary, it is clear that the ‌Apple Watch‌ continues to dominate the smartwatch market as it celebrates its fourth anniversary.

Related Roundups: Apple Watch, watchOS 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

(View all)
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12 months ago
Not surprised. Apple Watch 4 is definitely one of the best Apple products I've ever owned.
Score: 39 Votes (Like | Disagree)
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12 months ago
Actually, that's not possible. The Apple Watch is too bulky. It needs to be round. It's like they just shrunk the original iPhone design down. It's just another solution in search of a problem. What can it do that your smartphone can't? etc.

;)

EDIT: I never realized how much that watch face on the left looks like a virtual broken screen.



Score: 29 Votes (Like | Disagree)
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12 months ago
The failure* that wasn't.

*according to the internet
Score: 23 Votes (Like | Disagree)
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12 months ago
after an extensive research into smart watch and now owning a series 4 44mm, i can see why apple watch are so popular. too bad there is no android app else this would sell alot more
Score: 12 Votes (Like | Disagree)
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12 months ago
Outstanding. Wearables is the future for Apple and the watch is paving the way for health features. It will only continue to flourish from here, Bring on Series 5.
Score: 12 Votes (Like | Disagree)
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12 months ago
Actually, I’ve found the Apple Watch really useful for communicating with my autistic son.

We used to have problems, me calling upstairs for him because he’d be listening to the same 8 seconds of a song, over & over, or lost in his head and hearing nothing. Got him the Series 0 shortly after it came out and now I can tap him with messages, which he responds to without problem. We both have Series 1s.

Even helped me find him when I lost him at Disneyland for a bit.
Score: 9 Votes (Like | Disagree)

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