Apple Watch Continues to Dominate With Estimated 1 in 3 Share of Smartwatch Sales Last Quarter - MacRumors
Skip to Content

Apple Watch Continues to Dominate With Estimated 1 in 3 Share of Smartwatch Sales Last Quarter

Apple Watch remained the world's most popular smartwatch by a significant margin last quarter, with an estimated 35.8 percent market share during the January-March period, according to Counterpoint Research. In other words, one in every three smartwatches shipped last quarter was an Apple Watch.

apple watch trio 2019
Samsung was a distant second with an estimated 11.1 percent market share last quarter, although that is up from 7.2 percent one year prior.

Apple Watch shipments increased 49 percent last quarter year-over-year, according to Counterpoint Research, but no specific numbers were provided. Apple has never disclosed Apple Watch sales, but its "Wearables, Home, and Accessories" category set a new March quarter revenue record of $5.1 billion.

counterpoint 1q19 smartwatches
Counterpoint Research's latest Consumer Lens survey found that ECG functionality on Series 4 models is the Apple Watch's most desirable feature. Apple recently expanded the ECG app to 19 European countries and Hong Kong.

While estimates can vary, it is clear that the Apple Watch continues to dominate the smartwatch market as it celebrates its fourth anniversary.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

apple watch s12 ultra 4

Apple Watch Series 12, Ultra 4 Owners Report Skin Irritation

Wednesday October 7, 2026 12:02 pm PDT by
Some Apple Watch Series 12 and Ultra 4 owners have experienced unexpected skin irritation with the new models, according to reports on the MacRumors forums and Reddit. Affected users complain of a burning sensation and redness under the sensor area. The Apple Watch Series 12 and Ultra 4 measure heart rate every five seconds, and some people have wondered if that's the cause of the skin...
apple watch series 3 design

Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch

Sunday November 1, 2026 3:34 am PST by
Apple has published a support document describing what to do if your Apple Watch continues to show time that's off by one hour after daylight savings time changes. "This incorrect time appears only on the Always On display when your wrist is down," says Apple. "When you activate the display by tapping it or raising your wrist, the time changes to the correct hour." To fix the issue, Apple says ...
southern straps 3 1

MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps

Friday October 9, 2026 10:20 am PDT by
For this week's giveaway, we've teamed up with Southern Straps to offer MacRumors readers a chance to win an Apple Watch Series 12 and a nylon band from Southern Straps to go along with it. Southern Straps is a California-based company that has been making high-quality bands for the Apple Watch since the device first launched in 2015, and the company's selection of bands offer a an...

Top Rated Comments

keysofanxiety Avatar
98 months ago
Not surprised. Apple Watch 4 is definitely one of the best Apple products I've ever owned.
Score: 39 Votes (Like | Disagree)
AngerDanger Avatar
98 months ago
Actually, that's not possible. The Apple Watch is too bulky. It needs to be round. It's like they just shrunk the original iPhone design down. It's just another solution in search of a problem. What can it do that your smartphone can't? etc.

;)

EDIT: I never realized how much that watch face on the left looks like a virtual broken screen.



Attachment Image
Score: 29 Votes (Like | Disagree)
djcerla Avatar
98 months ago
The failure* that wasn't.

*according to the internet
Score: 23 Votes (Like | Disagree)
98 months ago
Outstanding. Wearables is the future for Apple and the watch is paving the way for health features. It will only continue to flourish from here, Bring on Series 5.
Score: 12 Votes (Like | Disagree)
ilikewhey Avatar
98 months ago
after an extensive research into smart watch and now owning a series 4 44mm, i can see why apple watch are so popular. too bad there is no android app else this would sell alot more
Score: 12 Votes (Like | Disagree)
98 months ago
Actually, I’ve found the Apple Watch really useful for communicating with my autistic son.

We used to have problems, me calling upstairs for him because he’d be listening to the same 8 seconds of a song, over & over, or lost in his head and hearing nothing. Got him the Series 0 shortly after it came out and now I can tap him with messages, which he responds to without problem. We both have Series 1s.

Even helped me find him when I lost him at Disneyland for a bit.
Score: 9 Votes (Like | Disagree)
Latest Stories
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
14 minutes ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
1 hour ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
2 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
3 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
3 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
3 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
3 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
4 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
4 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
5 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
5 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
6 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
3 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
9 hours ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
10 hours ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
1 day ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
1 day ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
1 day ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
1 day ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
2 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
2 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
2 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
2 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
2 days ago
'Pluribus' Season 2 Reportedly Starts Production Today
'Pluribus' Season 2 Reportedly Starts Production Today
2 days ago
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
iPhone 18 Pro Sales Surge in China, Offsetting Decline in U.S. and Japan
3 days ago
HomeView Software 27.2: Wallpapers, Control Center, and More
HomeView Software 27.2: Wallpapers, Control Center, and More
3 days ago
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
Apple Alerts Stores to iPhone Duo's Display Cracking Issue
3 days ago
iOS 27.3 Will Enable These Apple Intelligence Features in China
iOS 27.3 Will Enable These Apple Intelligence Features in China
3 days ago
Apple Says iOS 27.3 Beta Coming Next Week
Apple Says iOS 27.3 Beta Coming Next Week
3 days ago