Apple's Wearables Category Sets New Q2 Revenue Record of $5.1 Billion, Cook Says AirPods Are a 'Cultural Phenomenon'

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Apple CFO Luca Maestri today said that Apple's Wearables, Home, and Accessories category, which includes devices like the AirPods and the Apple Watch, set a new March quarter revenue record of $5.1 billion.

According to Maestri, ‌AirPods‌ demands continues to be "off the charts," and Apple is "working hard to catch up with the incredible customer demand" for the earbuds. Earlier in the call, Apple CEO Tim Cook called ‌AirPods‌ a "cultural phenomenon."

Last month we introduced new ‌AirPods‌, the second generation of the world’s most popular wireless headphones. Demand has been incredible. This is nothing less than a cultural phenomenon. With a new Apple-designed H1 chip, the new ‌AirPods‌ deliver faster connect times, more talk time, and the convenience of hands free "Hey Siri."

As for Apple Watch, it continues to be the best selling smart watch in the world, with three quarters of Apple Watch sales during the quarter going to first time Apple Watch owners.

The Apple Watch saw its best quarterly results for a non-holiday quarter, and Apple's wearables business saw growth close to 50 percent in Q2 2019. Apple's wearables business has now reached the size of a Fortune 200 company, which Cook said is "an amazing statistic" since it's only been four years since the Apple Watch was introduced.

Tag: earnings

Top Rated Comments

jonnyb098

21 months ago

But but but.....I thought Apple was dooooooooooooooooomed.

Score: 6 Votes (Like | Disagree)

NickName99

I see AirPods everywhere. I saw a postal delivery driver wearing them the other day. They don’t block your hearing at all, so they’re actually pretty safe to wear while driving.

Apple probably made more from AirPods than they did from iMacs last quarter.

Relentless Power

Please add iOS notes integration for the Apple Watch

And....a ‘live steps’ counter would be an outstanding addition to the health aspect of the watch.

Score: 5 Votes (Like | Disagree)

Mr D

Number 4 on your list is "better sound" How can you "Love my airpods" but point-out the sound needs improving? They're earphones, their only job is to provide sound and if you feel the sound needs improving then they're not good earphones.

It's like saying I love my shoes I just wish they didn't have holes in the soles.

That’s extremely terrible logic you are applying.

He didn’t say, I love my AirPods but they have poor sound.

He said I love my AirPods but I want BETTER sound.

And it’s really the consensus for many people with AirPods. Love them, but better sound would be great.

Just because there is room for improvement doesn’t mean you cannot love a product.

Score: 3 Votes (Like | Disagree)

trip1ex

cultural phenomenon is a bit much.

They probably selling like hot cakes because people losing them all the time. ;)

Score: 2 Votes (Like | Disagree)