Apple's Wearables Category Sets New Q2 Revenue Record of $5.1 Billion, Cook Says AirPods Are a 'Cultural Phenomenon'

by

Apple CFO Luca Maestri today said that Apple's Wearables, Home, and Accessories category, which includes devices like the AirPods and the Apple Watch, set a new March quarter revenue record of $5.1 billion.

According to Maestri, ‌AirPods‌ demands continues to be "off the charts," and Apple is "working hard to catch up with the incredible customer demand" for the earbuds. Earlier in the call, Apple CEO Tim Cook called ‌AirPods‌ a "cultural phenomenon."

airpodsdesign

Last month we introduced new ‌AirPods‌, the second generation of the world’s most popular wireless headphones. Demand has been incredible. This is nothing less than a cultural phenomenon. With a new Apple-designed H1 chip, the new ‌AirPods‌ deliver faster connect times, more talk time, and the convenience of hands free "Hey Siri."

As for Apple Watch, it continues to be the best selling smart watch in the world, with three quarters of Apple Watch sales during the quarter going to first time Apple Watch owners.

The Apple Watch saw its best quarterly results for a non-holiday quarter, and Apple's wearables business saw growth close to 50 percent in Q2 2019. Apple's wearables business has now reached the size of a Fortune 200 company, which Cook said is "an amazing statistic" since it's only been four years since the Apple Watch was introduced.

Top Rated Comments

jonnyb098 Avatar
21 months ago
But but but.....I thought Apple was dooooooooooooooooomed.
Score: 6 Votes (Like | Disagree)
NickName99 Avatar
21 months ago
I see AirPods everywhere. I saw a postal delivery driver wearing them the other day. They don’t block your hearing at all, so they’re actually pretty safe to wear while driving.

Apple probably made more from AirPods than they did from iMacs last quarter.
Score: 6 Votes (Like | Disagree)
Relentless Power Avatar
21 months ago

Please add iOS notes integration for the Apple Watch

And....a ‘live steps’ counter would be an outstanding addition to the health aspect of the watch.
Score: 5 Votes (Like | Disagree)
Mr D Avatar
21 months ago

Number 4 on your list is "better sound" How can you "Love my airpods" but point-out the sound needs improving? They're earphones, their only job is to provide sound and if you feel the sound needs improving then they're not good earphones.

It's like saying I love my shoes I just wish they didn't have holes in the soles.

That’s extremely terrible logic you are applying.

He didn’t say, I love my AirPods but they have poor sound.

He said I love my AirPods but I want BETTER sound.

And it’s really the consensus for many people with AirPods. Love them, but better sound would be great.

Just because there is room for improvement doesn’t mean you cannot love a product.
Score: 3 Votes (Like | Disagree)
trip1ex Avatar
21 months ago
cultural phenomenon is a bit much.

They probably selling like hot cakes because people losing them all the time. ;)
Score: 2 Votes (Like | Disagree)
Future-Proof Avatar
21 months ago
Please add iOS notes integration for the Apple Watch
Score: 2 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
14

Apple Releases iOS 14.2.1 With Fix for Text Message Bug and iPhone 12 Mini Lock Screen Issues

Thursday November 19, 2020 10:16 am PST by
Apple today released iOS 14.2.1, a bug fix update that comes two weeks after the launch of iOS 14.2 and is available for Apple's new iPhone 12 models. The iOS 14.2.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. According to Apple's release notes, iOS...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...
iOS14AntitrackFacebookSadfeature

Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Thursday November 19, 2020 11:58 am PST by
Apple in iOS 14 is planning to introduce a new App Tracking Transparency feature that will let users know when companies want to track them across apps and website. Following outcry from developers like Facebook and ad networks unprepared for the change, Apple delayed the implementation of the anti-tracking functionality until early 2021. Eight civil society organizations recently sent a...
maxresdefault

CrossOver Allows x86 Windows Apps to Run on Apple M1 Macs

Wednesday November 18, 2020 6:07 pm PST by
Codeweavers posted a blog post and video tonight showing off CrossOver running on an Apple M1 MacBook Air. This video shows Team Fortress 2 running on a new M1 MacBook Air: CrossOver is software (based on Wine Project) that runs Microsoft Windows apps on the Mac by translating Windows APIs into their Mac equivalents. The Codeweavers team was able to run the current version of CrossOver on...
macbookpro13large

Apple Offers Instructions on What to Do if macOS Big Sur Causes Installation Errors on 2013 and 2014 MacBook Pro

Thursday November 19, 2020 6:12 pm PST by
Following the release of macOS Big Sur last week, a number of 2013 and 2014 MacBook Pro owners found that the update bricked their machines. Affected users saw their Macs get stuck displaying a black screen after attempting to install the new software. Apple has now addressed this issue in a new support document that provides instructions on what to do if macOS Big Sur can't be installed on...
128gb m1 macbook air education cropped

$799 M1 MacBook Air With 128GB Storage for Education Institutions Spotted Online

Friday November 20, 2020 5:15 am PST by
A new configuration of the M1 MacBook Air with 128GB of storage and a lower $799 price has today been spotted on Apple's U.S. Education Institution Hardware and Software Price List. The M1 MacBook Air is only available with 256GB, 512GB, 1TB, or 2TB of storage. There is currently no 128GB configuration on the Apple Store. However, Reddit user "u/dduci97" noticed that Apple has listed...