Apple CFO Luca Maestri today said that Apple's Wearables, Home, and Accessories category, which includes devices like the AirPods and the Apple Watch, set a new March quarter revenue record of $5.1 billion.
According to Maestri, AirPods demands continues to be "off the charts," and Apple is "working hard to catch up with the incredible customer demand" for the earbuds. Earlier in the call, Apple CEO Tim Cook called AirPods a "cultural phenomenon."
Last month we introduced new AirPods, the second generation of the world’s most popular wireless headphones. Demand has been incredible. This is nothing less than a cultural phenomenon. With a new Apple-designed H1 chip, the new AirPods deliver faster connect times, more talk time, and the convenience of hands free "Hey Siri."
As for Apple Watch, it continues to be the best selling smart watch in the world, with three quarters of Apple Watch sales during the quarter going to first time Apple Watch owners.
The Apple Watch saw its best quarterly results for a non-holiday quarter, and Apple's wearables business saw growth close to 50 percent in Q2 2019. Apple's wearables business has now reached the size of a Fortune 200 company, which Cook said is "an amazing statistic" since it's only been four years since the Apple Watch was introduced.