Instagram Announces New Camera Design and Create Mode, Tests Hiding Likes in Canada - MacRumors
Skip to Content

Instagram Announces New Camera Design and Create Mode, Tests Hiding Likes in Canada

by

Instagram today announced the upcoming addition of some new features to the social networking app, including an updated camera design and a new Create Mode, aimed at making it easier to share content without a photo or video.

The updated camera design features a wheel with selectable camera modes and effects, along with dedicated sections for live broadcasting and the new Create Mode. Instagram says the new camera update is designed to make adding effects and interactive stickers to content simpler. Instagram plans to roll out the new camera and Create Mode around the world "soon."

instagramnewcameramode
Instagram is also debuting a new shopping feature for finding items creators are using, and it's adding a new donation sticker that will let users raise money for nonprofit organizations.

instagramdonatesticker

To use this new feature, open the camera, take or upload a photo, tap the sticker icon and select the donation sticker from the tray. Choose a nonprofit to support and customize your fundraiser using creative tools. Once it's live, swipe up on your story to view the total amount raised. 100% of the money you raise on Instagram goes to the nonprofit you are supporting.

Separately, Instagram told TechCrunch that starting later this week, it will be running a test in Canada that removes the total number of likes on photos and video views in the Feed, Permalink pages, and Profile.

Instagram says this feature is being tested because it wants followers to "focus on the photos and videos you share, not how many likes they get." Only a small percentage of Canadian users will be added to the test.

instagramliketesting
The person who created the post can still open the Likers window to see the names of people who hearted their posts, but no total count is provided. It's not clear how long the test will last and if Instagram will roll this out to other regions in the future.

Top Rated Comments

dan9700 Avatar
92 months ago
All the social media so called celebs will be crying
Score: 7 Votes (Like | Disagree)
Saipher Avatar
92 months ago
Social media shouldn’t be a popularity contest. It should be a way to stay in touch with family and friends, and share content with them. I hope the idea of not publicly showing the number of likes catches on.
Score: 4 Votes (Like | Disagree)
miketcool Avatar
92 months ago
Instagram already did away with likes for us Business users with videos. Yes, you can see them in your statistics breakdown, but for everyone else, “views” are prioritized. This may actually help us who use Instagram for marketing because compelling images that make people slow down and stop will move to the top of the feed. This means people who use artificial means to boost their profile (think spammers) will lose their ability to boost. Good content should prevail (in demand). Looking forward to this transition!
Score: 4 Votes (Like | Disagree)
Scottsoapbox Avatar
92 months ago
But if Instagram is merely a competition for likes, how does it survive not having likes?
Score: 3 Votes (Like | Disagree)
NickName99 Avatar
92 months ago
Instagram: the only good alternative to Facebook, until Facebook bought it
Score: 2 Votes (Like | Disagree)
charlituna Avatar
92 months ago
You still see the amount of likes your content gets
but it still ruins the whole influencer cult-- oh wait maybe it's not a bad thing that the numbers are being removed. as long as we can see it on our posts etc.
[doublepost=1556654123][/doublepost]
Why doesn't Instagram bring back the ability to view content in sequential order? Screw these other BS "features."
at least as an option. let us decide how we view stuff
Score: 1 Votes (Like | Disagree)

Popular Stories

Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Instagram Feature 1

Warning: Instagram DMs Lose End-to-End Encryption Starting Today

Friday May 8, 2026 12:37 pm PDT by
As of today, end-to-end encryption for Instagram direct messages is no longer available. DMs that you send to people on Instagram will no longer feature full encryption, and your conversations are not protected from Meta. Meta can potentially see what's in messages shared between users on Instagram, and that information can be shared with law enforcement agencies worldwide. End-to-end...
Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...