In a recent interview with TechRadar, Beats president Luke Wood discussed how the company has changed under Apple's leadership, and the upcoming Powerbeats Pro headphones.

powerbeatsproiphone

The new ‌Powerbeats Pro‌

According to Wood, the ‌Powerbeats Pro‌ is "the culmination of the full integration of [Beats and Apple] working together from a technological standpoint." The company even took into consideration its reputation for creating bass-heavy products when building the ‌Powerbeats Pro‌.

Wood said the company has "learned the tools of [its] trade" over the years and improved its products, particularly after being acquired by Apple.

“We thought we were pretty good until we got to Apple, and then we started learning what ‘good’ really was”, he admits between sips of green tea.

What was Apple doing that Beats wasn’t? “Apple had so much incredible discipline and rigor around product quality” Wood says.

When asked if a Beats product would ever add in biometric sensors for heart rate monitoring, Wood said he doesn't think that will happen: "We never want to labor customers with a bunch of useless, borderline avant-garde tech." He pointed out that many users already have smart watches with this ability, and having it in a headphone would be unnecessary.

Apple announced ‌Powerbeats Pro‌ earlier in the month, with a launch planned for May 2019. The $250 headphones are completely wireless and are sweat and water resistant, with earhooks and tips in four sizes that ensure they will stay put during workouts. Apple said the headphones feature up to nine hours of listening time, and they also come with a charging case like the AirPods.

Top Rated Comments

H3LL5P4WN Avatar
27 months ago
The company even took into consideration its reputation for creating bass-heavy products when building the Powerbeats Pro.
That's hard to read.


* Does that mean that Apple took it into consideration that Beats have traditionally sounded like a fart under a wet blanket, through a pillow?
* Does that mean that Apple decided, "these are not going to sound like a fart under a wet blanket, through a pillow?"
Score: 9 Votes (Like | Disagree)
turbineseaplane Avatar
27 months ago
So these are totally geared towards fully sealed in-ear 'eh?
Hmm..

Does anyone else not like that when running?

I don't know what it is, but I feel like I end up "hearing and feeling" every single contact with the ground when using fully sealed in-ear for running..
Score: 3 Votes (Like | Disagree)
genovelle Avatar
27 months ago
I’m glad the echo chamber of Apple haters who prefer to spend more time bashing Apple on Apple “Fan” sites than cheering the release of products they are fans of on sites for their fans, have no effect on Apple’s sales or products they make. It used to upset me, now I feel sorry for then. Unless they are being paid, which Samsung has been caught doing around the world.
Score: 3 Votes (Like | Disagree)
anshuvorty Avatar
27 months ago
Obviously, this interview is part of a marketing campaign to hype up the Powerbeats Pro before it launches. That is all there is to it really.
Score: 2 Votes (Like | Disagree)
Iconoclysm Avatar
27 months ago
What a liar ... apple and quality where does this man live ... parallel universe?!
Hmm, do you have any idea what you're talking about?
[doublepost=1555950866][/doublepost]Lightning instead of USB C and no wireless charging is preventing me from buying these.
Score: 2 Votes (Like | Disagree)
MozMan68 Avatar
27 months ago
Me either.

It's going to be so so so so long before it's even close to as ubiquitous as the other older USB connectors. In the meantime it's mainly frustrating.

As you said though - if you're someone who's "all in" on USB-C and replacing non-C stuff everywhere preemptively, it's great... for me I just don't replace things like cables and chargers unless they're actually in need of replacement. Hugely wasteful IMO to do otherwise.
I don't think you've experienced USB-C to its full potential then.

In my home office, a single USB-C cable connects my laptop to my docking station and:
* Charges my laptop
* Connects all standard USB peripherals from my docking station to my laptop (keyboard, mouse, iPod...yes, I still use one as a hard drive in my car)
* Transfers all video data from laptop to docking station supplying video up to two 4K monitors (I just use one big one though)
* ...and IMHO, it's really the best of both worlds; "non-handed" like the lightning connection while also being small enough to integrate into phones, headphone cases, etc.
* Transfers audio to headphone/speakers connected to docking station
* It's "universal"...companies (like Apple) just need to adopt it instead of lightening cable.
Score: 2 Votes (Like | Disagree)

Top Stories

tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macbook colors 3d black bezels

Prosser: Next MacBook Air Could Come in Colors Similar to iMac

Friday May 7, 2021 6:55 am PDT by
According to Apple leaker Jon Prosser, Apple's upcoming release of the MacBook Air will feature various colors, similar to the colors in the newly released 24-inch iMac. In the latest video of his YouTube channel Front Page Tech, Prosser says the same source who accurately provided him information on the first Apple silicon iMac coming in colors has told him that he recently saw a prototype...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
airtag 1

AirTag Anti-Stalking Measures 'Just Aren't Sufficient' Says Washington Post Report

Wednesday May 5, 2021 6:03 pm PDT by
The safeguards that Apple built into AirTags to prevent them from being used to track someone "just aren't sufficient," The Washington Post's Geoffrey Fowler said today in a report investigating how AirTags can be used for covert stalking. Fowler planted an AirTag on himself and teamed up with a colleague to be pretend stalked, and he came to the conclusion that the AirTags are a "new means...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...
precision finding developer mode

AirTag Precision Finding Interface Includes Hidden 'Developer Mode'

Thursday May 6, 2021 1:32 am PDT by
A frustrated AirTag owner has inadvertently discovered the existence of a hidden "developer mode" in the on-screen interface that Find My displays when the Precision Finding feature is activated to help locate one of Apple's item trackers. Precision Finding is a feature that provides users with specific on-screen directions for finding a nearby AirTag. iPhones with a U1 chip, which includes ...