In a recent interview with TechRadar, Beats president Luke Wood discussed how the company has changed under Apple's leadership, and the upcoming Powerbeats Pro headphones.
The new Powerbeats Pro
According to Wood, the Powerbeats Pro is "the culmination of the full integration of [Beats and Apple] working together from a technological standpoint." The company even took into consideration its reputation for creating bass-heavy products when building the Powerbeats Pro.
Wood said the company has "learned the tools of [its] trade" over the years and improved its products, particularly after being acquired by Apple.
Apple announced Powerbeats Pro earlier in the month, with a launch planned for May 2019. The $250 headphones are completely wireless and are sweat and water resistant, with earhooks and tips in four sizes that ensure they will stay put during workouts. Apple said the headphones feature up to nine hours of listening time, and they also come with a charging case like the AirPods.
According to Wood, the Powerbeats Pro is "the culmination of the full integration of [Beats and Apple] working together from a technological standpoint." The company even took into consideration its reputation for creating bass-heavy products when building the Powerbeats Pro.
Wood said the company has "learned the tools of [its] trade" over the years and improved its products, particularly after being acquired by Apple.
“We thought we were pretty good until we got to Apple, and then we started learning what ‘good’ really was”, he admits between sips of green tea.When asked if a Beats product would ever add in biometric sensors for heart rate monitoring, Wood said he doesn't think that will happen: "We never want to labor customers with a bunch of useless, borderline avant-garde tech." He pointed out that many users already have smart watches with this ability, and having it in a headphone would be unnecessary.
What was Apple doing that Beats wasn’t? “Apple had so much incredible discipline and rigor around product quality” Wood says.
Apple announced Powerbeats Pro earlier in the month, with a launch planned for May 2019. The $250 headphones are completely wireless and are sweat and water resistant, with earhooks and tips in four sizes that ensure they will stay put during workouts. Apple said the headphones feature up to nine hours of listening time, and they also come with a charging case like the AirPods.
Tags: Beats, Powerbeats Pro Guide
33 comments
Disney+ is coming to Europe sooner than we thought. Ireland, France, Germany, Italy, Spain, Austria, Switzerland, and the United Kingdom will now get the streaming service on March 24, Disney...
Apple is widely rumored to release four new iPhones in the fall, including one 5.4-inch model, two 6.1-inch models, and one 6.7-inch model, and Japanese blog Mac Otakara has offered a few details...
Apple today began selling certified refurbished iPhone XS and iPhone XS Max models for the first time since the devices were released in September 2018.
At the time of writing, the refurbished...
Starting in February, Apple is hosting its annual company wide fitness challenge for all of its employees, tasking them with closing all three Apple Watch Activity rings every day of the month.
...
Tim Cook visited Ireland today to collect an award from Taoiseach Leo Varadkar for Apple's 40 years of investment in the country. Apple's CEO also met with Irish musician Hozier and...
A former Apple executive who worked on the chips that power iPhones and iPads has had a request to toss a breach-of-contract lawsuit brought by the company rejected by the court in a tentative...
Today is Martin Luther King Jr. Day in the United States, an annual federal holiday commemorating the American civil rights movement leader.
Apple today honored the life of Dr. Martin Luther...
It has been a big week for Apple TV+ news, with release dates announced for several upcoming series, a multi-year agreement with actress and producer Julia Louis-Dreyfus, and now a major award win.
...
