In a recent interview with TechRadar, Beats president Luke Wood discussed how the company has changed under Apple's leadership, and the upcoming Powerbeats Pro headphones.

powerbeatsproiphone

The new ‌Powerbeats Pro‌

According to Wood, the ‌Powerbeats Pro‌ is "the culmination of the full integration of [Beats and Apple] working together from a technological standpoint." The company even took into consideration its reputation for creating bass-heavy products when building the ‌Powerbeats Pro‌.

Wood said the company has "learned the tools of [its] trade" over the years and improved its products, particularly after being acquired by Apple.

“We thought we were pretty good until we got to Apple, and then we started learning what ‘good’ really was”, he admits between sips of green tea.

What was Apple doing that Beats wasn’t? “Apple had so much incredible discipline and rigor around product quality” Wood says.

When asked if a Beats product would ever add in biometric sensors for heart rate monitoring, Wood said he doesn't think that will happen: "We never want to labor customers with a bunch of useless, borderline avant-garde tech." He pointed out that many users already have smart watches with this ability, and having it in a headphone would be unnecessary.

Apple announced ‌Powerbeats Pro‌ earlier in the month, with a launch planned for May 2019. The $250 headphones are completely wireless and are sweat and water resistant, with earhooks and tips in four sizes that ensure they will stay put during workouts. Apple said the headphones feature up to nine hours of listening time, and they also come with a charging case like the AirPods.

Top Rated Comments

H3LL5P4WN Avatar
32 months ago
The company even took into consideration its reputation for creating bass-heavy products when building the Powerbeats Pro.
That's hard to read.


* Does that mean that Apple took it into consideration that Beats have traditionally sounded like a fart under a wet blanket, through a pillow?
* Does that mean that Apple decided, "these are not going to sound like a fart under a wet blanket, through a pillow?"
Score: 9 Votes (Like | Disagree)
turbineseaplane Avatar
32 months ago
So these are totally geared towards fully sealed in-ear 'eh?
Hmm..

Does anyone else not like that when running?

I don't know what it is, but I feel like I end up "hearing and feeling" every single contact with the ground when using fully sealed in-ear for running..
Score: 3 Votes (Like | Disagree)
genovelle Avatar
32 months ago
I’m glad the echo chamber of Apple haters who prefer to spend more time bashing Apple on Apple “Fan” sites than cheering the release of products they are fans of on sites for their fans, have no effect on Apple’s sales or products they make. It used to upset me, now I feel sorry for then. Unless they are being paid, which Samsung has been caught doing around the world.
Score: 3 Votes (Like | Disagree)
anshuvorty Avatar
32 months ago
Obviously, this interview is part of a marketing campaign to hype up the Powerbeats Pro before it launches. That is all there is to it really.
Score: 2 Votes (Like | Disagree)
Iconoclysm Avatar
32 months ago
What a liar ... apple and quality where does this man live ... parallel universe?!
Hmm, do you have any idea what you're talking about?
[doublepost=1555950866][/doublepost]Lightning instead of USB C and no wireless charging is preventing me from buying these.
Score: 2 Votes (Like | Disagree)
MozMan68 Avatar
32 months ago
Me either.

It's going to be so so so so long before it's even close to as ubiquitous as the other older USB connectors. In the meantime it's mainly frustrating.

As you said though - if you're someone who's "all in" on USB-C and replacing non-C stuff everywhere preemptively, it's great... for me I just don't replace things like cables and chargers unless they're actually in need of replacement. Hugely wasteful IMO to do otherwise.
I don't think you've experienced USB-C to its full potential then.

In my home office, a single USB-C cable connects my laptop to my docking station and:
* Charges my laptop
* Connects all standard USB peripherals from my docking station to my laptop (keyboard, mouse, iPod...yes, I still use one as a hard drive in my car)
* Transfers all video data from laptop to docking station supplying video up to two 4K monitors (I just use one big one though)
* ...and IMHO, it's really the best of both worlds; "non-handed" like the lightning connection while also being small enough to integrate into phones, headphone cases, etc.
* Transfers audio to headphone/speakers connected to docking station
* It's "universal"...companies (like Apple) just need to adopt it instead of lightening cable.
Score: 2 Votes (Like | Disagree)

Top Stories

beats updater

Apple Officially Retires Beats Updater Utility in Favor of Over-the-Air Firmware Updates

Wednesday September 30, 2020 2:30 am PDT by
Apple has officially retired Beats Updater, the software utility that lets users update the firmware of their Beats Wireless headphones, earphones, and speakers. Beats Updater allows users to plug their Beats product directly into the USB port of their computer to check for firmware updates online, but with Apple's growing tendency to deliver over-the-air updates to wireless products via iOS ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...