Beats President Luke Wood: Powerbeats Pro is 'Culmination of the Full Integration' of Apple and Beats

by

In a recent interview with TechRadar, Beats president Luke Wood discussed how the company has changed under Apple's leadership, and the upcoming Powerbeats Pro headphones.

powerbeatsproiphone

The new ‌Powerbeats Pro‌

According to Wood, the ‌Powerbeats Pro‌ is "the culmination of the full integration of [Beats and Apple] working together from a technological standpoint." The company even took into consideration its reputation for creating bass-heavy products when building the ‌Powerbeats Pro‌.

Wood said the company has "learned the tools of [its] trade" over the years and improved its products, particularly after being acquired by Apple.

“We thought we were pretty good until we got to Apple, and then we started learning what ‘good’ really was”, he admits between sips of green tea.

What was Apple doing that Beats wasn’t? “Apple had so much incredible discipline and rigor around product quality” Wood says.

When asked if a Beats product would ever add in biometric sensors for heart rate monitoring, Wood said he doesn't think that will happen: "We never want to labor customers with a bunch of useless, borderline avant-garde tech." He pointed out that many users already have smart watches with this ability, and having it in a headphone would be unnecessary.

Apple announced ‌Powerbeats Pro‌ earlier in the month, with a launch planned for May 2019. The $250 headphones are completely wireless and are sweat and water resistant, with earhooks and tips in four sizes that ensure they will stay put during workouts. Apple said the headphones feature up to nine hours of listening time, and they also come with a charging case like the AirPods.

Top Rated Comments

H3LL5P4WN Avatar
21 months ago

The company even took into consideration its reputation for creating bass-heavy products when building the Powerbeats Pro.

That's hard to read.


* Does that mean that Apple took it into consideration that Beats have traditionally sounded like a fart under a wet blanket, through a pillow?
* Does that mean that Apple decided, "these are not going to sound like a fart under a wet blanket, through a pillow?"
Score: 9 Votes (Like | Disagree)
turbineseaplane Avatar
21 months ago
So these are totally geared towards fully sealed in-ear 'eh?
Hmm..

Does anyone else not like that when running?

I don't know what it is, but I feel like I end up "hearing and feeling" every single contact with the ground when using fully sealed in-ear for running..
Score: 3 Votes (Like | Disagree)
genovelle Avatar
21 months ago
I’m glad the echo chamber of Apple haters who prefer to spend more time bashing Apple on Apple “Fan” sites than cheering the release of products they are fans of on sites for their fans, have no effect on Apple’s sales or products they make. It used to upset me, now I feel sorry for then. Unless they are being paid, which Samsung has been caught doing around the world.
Score: 3 Votes (Like | Disagree)
anshuvorty Avatar
21 months ago
Obviously, this interview is part of a marketing campaign to hype up the Powerbeats Pro before it launches. That is all there is to it really.
Score: 2 Votes (Like | Disagree)
Iconoclysm Avatar
21 months ago

What a liar ... apple and quality where does this man live ... parallel universe?!

Hmm, do you have any idea what you're talking about?
[doublepost=1555950866][/doublepost]Lightning instead of USB C and no wireless charging is preventing me from buying these.
Score: 2 Votes (Like | Disagree)
MozMan68 Avatar
21 months ago

Me either.

It's going to be so so so so long before it's even close to as ubiquitous as the other older USB connectors. In the meantime it's mainly frustrating.

As you said though - if you're someone who's "all in" on USB-C and replacing non-C stuff everywhere preemptively, it's great... for me I just don't replace things like cables and chargers unless they're actually in need of replacement. Hugely wasteful IMO to do otherwise.

I don't think you've experienced USB-C to its full potential then.

In my home office, a single USB-C cable connects my laptop to my docking station and:
* Charges my laptop
* Connects all standard USB peripherals from my docking station to my laptop (keyboard, mouse, iPod...yes, I still use one as a hard drive in my car)
* Transfers all video data from laptop to docking station supplying video up to two 4K monitors (I just use one big one though)
* ...and IMHO, it's really the best of both worlds; "non-handed" like the lightning connection while also being small enough to integrate into phones, headphone cases, etc.
* Transfers audio to headphone/speakers connected to docking station
* It's "universal"...companies (like Apple) just need to adopt it instead of lightening cable.
Score: 2 Votes (Like | Disagree)

Top Stories

windows 10

Developer Successfully Virtualizes Windows for Arm on M1 Mac

Friday November 27, 2020 7:16 am PST by
Developer Alexander Graf has successfully virtualized the Arm version of Windows on an M1 Mac, proving that the M1 chip is capable of running Microsoft's operating system (via The 8-Bit). Currently, Macs with the M1 chip do not support Windows and there is no Boot Camp feature as there is on Intel Macs, but support for Windows is a feature that many users would like to see. Using the...
iPhone black friday 20 sale feature

Apple Black Friday 2020: Best iPhone Deals

Friday November 27, 2020 12:56 pm PST by
Black Friday is halfway done, but there are still a few deals to shop for on iPhones at carriers like AT&T, Verizon, and T-Mobile/Sprint. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. AT&T Starting with AT&T, you'll find up to $700 off any iPhone 12 when...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
iphone trade in store

UK Environmental Committee Says Apple Contributing to 'Throwaway Culture' of 'Short-Lived Products'

Thursday November 26, 2020 7:07 am PST by
Technology companies like Apple are contributing to e-waste by making their products difficult to repair, and charging expensive repair fees, according to a lengthy report published today by the UK Parliament's Environmental Audit Committee. "We were told that Apple glues and solders parts together on their laptops, which makes repairing them very difficult," the Committee wrote in a summary ...
MacBooks black friday

Apple Black Friday 2020: Best Mac and MacBook Deals

Thursday November 26, 2020 8:29 pm PST by
For Black Friday 2020, many retailers have solid deals on a variety of Macs. Apple's new M1 Macs are ones everyone wants right now, but because they're so new, deals on them are fairly sparse, although we are seeing some modest discounts. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps...
Top Stories 38 Feature

Top Stories: Black Friday Deals, Redesigned MacBooks, Hands-On With Apple's M1 Macs

Saturday November 28, 2020 6:00 am PST by
With Apple's holiday hardware lineup seemingly all set, attention this week turned to the shopping end of things with Apple and other retailers rolling out their Black Friday deals. That wasn't the only news this week, however, as we've continued to learn more about Apple's new M1-based Macs and we've even heard some fresh rumors about redesigned Mac notebooks coming next year, so read on...
General black friday 20 sale feature 2

Apple Black Friday 2020: Our Top Picks

Friday November 27, 2020 6:16 am PST by
Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today. Note:...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
General black friday 20 sale feature

Thanksgiving Day Deals Still Available on AirPods, M1 Macs, Apple Watch Series 6, iPads

Thursday November 26, 2020 10:21 am PST by
Black Friday deals seem to start earlier and earlier every year, so there were already a wide variety of discounts available for Apple products on Thanksgiving Day. Many of the deals remain available even after Thanksgiving, but act fast, as inventory quickly fluctuates. Thanksgiving Day Deals on Apple Products — Still Available:AirPods with a wireless charging case remain available for...