In lockstep with Amazon, Google has announced a free, ad-supported music streaming option for use with smart speakers that feature its voice-activated assistant.

The new "free" streaming tier means owners of Google Home or other Google Assistant-powered speakers can listen to tracks from the YouTube Music catalog, albeit interspersed with ads.

Google Home

Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).

Free, ad-supported YouTube Music is available on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. Google says it will be available in more countries soon.

Note that the ad-supported streaming tier isn't supported on computers or phones. On that note, Google appears to be using the free offering to entice people to upgrade to YouTube Music Premium ($9.99/month), which enables listening on both supporting smart speakers and the YouTube Music mobile app, which also lets users background play music while using other apps and download tracks for offline listening.

Amazon on Thursday also announced the debut of a free music option for Amazon Alexa users in the United States alongside its Prime music service, which provides access to more than two million songs, and Amazon Music Unlimited, Amazon's on-demand music service priced starting at $9.99 per month ($7.99 for Prime members).

Top Rated Comments

busuan Avatar
25 months ago
Speaker playing music with ads... isn’t it called a Radio?
Score: 5 Votes (Like | Disagree)
Christoffee Avatar
25 months ago
For now...

Let’s play How Long Will This Google Service Last?
Score: 4 Votes (Like | Disagree)
Glasgowuk Avatar
25 months ago
The world is splitting in two. Those who don’t care about privacy and quality and those who buy apple products and services
Score: 4 Votes (Like | Disagree)
Justanotherfanboy Avatar
25 months ago
Wow!!!
So, now you can listen to music on YouTube, interspersed with ads??!!!

Ummmmmmmmmm..... so this is different from the way YouTube has been for the last 5 years, how??
[doublepost=1555684068][/doublepost]
So now Apple Music is the only widespread music service not offering a free tier. Yet another reason to stay off it.
Lol, yup- unless Apple offers the same garbage, ad-riddled, sneaky & sleazy experience as others- you probably want to stay away!

Apple doesn’t harvest my info & give me a “free” social network, like Facebook does- better stay away from it!
Apple doesn’t build out a wildly detailed profile of me to make me a more valuable asset to advertisers & give me “free” email & web search for it, like Google does- better stay away from it!

Etc, etc.
Score: 2 Votes (Like | Disagree)
EatinPonies Avatar
25 months ago
Isn't this just Google Play Music? I'm pretty sure this is exactly how that works...
Score: 1 Votes (Like | Disagree)
lunarworks Avatar
25 months ago
Not really, unless you can tell the radio which song you want to hear.
Remembering the old days of the "request hour", when the only way to hear a song you liked, if you didn't own it on tape or CD, was to try to call in to request it... and lines jammed with people asking for songs they played 10 times a day anyway.
Score: 1 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh rate, including display industry analyst Ross Young, leakers ...
unc0ver version 6 release

Jailbreak Tool 'unc0ver' 6.0.0 Released With iOS 14.3 Compatibility

Sunday February 28, 2021 9:26 am PST by
The team behind the "unc0ver" jailbreaking tool for iOS has released version 6.0.0 of its software, which can allegedly be used to jailbreak any device running iOS 11.0 through iOS 14.3 using a kernel vulnerability. The unc0ver website describes how the tool has been extensively tested across a range of iOS devices running various software versions, including an iPhone 12 Pro Max running iOS ...