In lockstep with Amazon, Google has announced a free, ad-supported music streaming option for use with smart speakers that feature its voice-activated assistant.

The new "free" streaming tier means owners of Google Home or other Google Assistant-powered speakers can listen to tracks from the YouTube Music catalog, albeit interspersed with ads.

Google Home

Listening to music on your Google Home speaker right out-of-the-box seems too good to be true, right? It’s not! Starting today, YouTube Music is offering a free, ad-supported experience on Google Home speakers (or other Google Assistant-powered speakers).

Free, ad-supported YouTube Music is available on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria. Google says it will be available in more countries soon.

Note that the ad-supported streaming tier isn't supported on computers or phones. On that note, Google appears to be using the free offering to entice people to upgrade to YouTube Music Premium ($9.99/month), which enables listening on both supporting smart speakers and the YouTube Music mobile app, which also lets users background play music while using other apps and download tracks for offline listening.

Amazon on Thursday also announced the debut of a free music option for Amazon Alexa users in the United States alongside its Prime music service, which provides access to more than two million songs, and Amazon Music Unlimited, Amazon's on-demand music service priced starting at $9.99 per month ($7.99 for Prime members).

Top Rated Comments

busuan Avatar
27 months ago
Speaker playing music with ads... isn’t it called a Radio?
Score: 5 Votes (Like | Disagree)
Christoffee Avatar
27 months ago
For now...

Let’s play How Long Will This Google Service Last?
Score: 4 Votes (Like | Disagree)
Glasgowuk Avatar
27 months ago
The world is splitting in two. Those who don’t care about privacy and quality and those who buy apple products and services
Score: 4 Votes (Like | Disagree)
Justanotherfanboy Avatar
27 months ago
Wow!!!
So, now you can listen to music on YouTube, interspersed with ads??!!!

Ummmmmmmmmm..... so this is different from the way YouTube has been for the last 5 years, how??
[doublepost=1555684068][/doublepost]
So now Apple Music is the only widespread music service not offering a free tier. Yet another reason to stay off it.
Lol, yup- unless Apple offers the same garbage, ad-riddled, sneaky & sleazy experience as others- you probably want to stay away!

Apple doesn’t harvest my info & give me a “free” social network, like Facebook does- better stay away from it!
Apple doesn’t build out a wildly detailed profile of me to make me a more valuable asset to advertisers & give me “free” email & web search for it, like Google does- better stay away from it!

Etc, etc.
Score: 2 Votes (Like | Disagree)
EatinPonies Avatar
27 months ago
Isn't this just Google Play Music? I'm pretty sure this is exactly how that works...
Score: 1 Votes (Like | Disagree)
lunarworks Avatar
27 months ago
Not really, unless you can tell the radio which song you want to hear.
Remembering the old days of the "request hour", when the only way to hear a song you liked, if you didn't own it on tape or CD, was to try to call in to request it... and lines jammed with people asking for songs they played 10 times a day anyway.
Score: 1 Votes (Like | Disagree)

Top Stories

apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.5.1 With Fixes for App Tracking Transparency Bug, WebKit Security Issues

Monday May 3, 2021 10:04 am PDT by
Apple today released iOS and iPadOS 14.5.1, minor security updates that come just a week after the release of the iOS 14.5 update. There is also a companion watchOS 7.4.1 update for Apple Watch and an iOS 12.5.3 update for older iPhone and iPad devices that don't support Apple's latest operating system versions. According to Apple's release notes, the update fixes a bug with App Tracking...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
maxresdefault

Hands-On With Brydge's 12.9-Inch iPad Pro Keyboard With Trackpad

Tuesday May 4, 2021 11:48 am PDT by
Brydge has been making keyboards for Apple's iPads for years now, and the newest model, the Brydge 12.9 MAX+, is compatible with the third, fourth, and fifth-generation iPad Pro models, so it works even with the new mini-LED iPad Pro. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we checked out the new Brydge 12.9 MAX+ to see if it's a viable...