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Apple Reportedly Plans to Launch Revised 4.7-inch iPhone 8 in March 2020 to Boost Share of Mid-Tier Smartphone Market
Apple will launch a new version of the 4.7-inch iPhone 8 early next year with updated internals in a bid to boost its share of the mid-tier smartphone market, according to a report out today by the Chinese-language Economic Daily News (EDN) [Google Translate].
Citing sources from Taiwan-based Fubon Securities Investment Trust, EDN claims Apple's revised iPhone 8, launching in March 2020, will retain its 4.7-inch LCD display but will include a new PCB design featuring an A13 processor, a single-lens rear camera, and 128GB of base storage.
Production units are expected to reach 20 million, with all orders going to manufacturer Pegatron. EDN believes the new 4.7-inch iPhone 8 will have an aggressive price tag of around $649, as Apple attempts to boost its share of the mid-tier market, where it has lost out to Chinese rivals like Oppo and Vivo.
Apple's flagship iPhone XS, XS Max, and XR devices dominate its marketing, but the company continues to offer the iPhone 8 and iPhone 8 Plus, originally launched in 2017, as lower cost options alongside the even cheaper iPhone 7 series.
Current prices for the existing iPhone 8 series, which include a Home button and thick top and bottom bezels, start at $599 for a 64GB iPhone 8 or $699 for an iPhone 8 Plus. Both older iPhones are more affordable than the $749 iPhone XR, the $999 iPhone XS, and the $1099 iPhone XS Max.
(Via DigiTimes.)
Citing sources from Taiwan-based Fubon Securities Investment Trust, EDN claims Apple's revised iPhone 8, launching in March 2020, will retain its 4.7-inch LCD display but will include a new PCB design featuring an A13 processor, a single-lens rear camera, and 128GB of base storage.
Production units are expected to reach 20 million, with all orders going to manufacturer Pegatron. EDN believes the new 4.7-inch iPhone 8 will have an aggressive price tag of around $649, as Apple attempts to boost its share of the mid-tier market, where it has lost out to Chinese rivals like Oppo and Vivo.
Apple's flagship iPhone XS, XS Max, and XR devices dominate its marketing, but the company continues to offer the iPhone 8 and iPhone 8 Plus, originally launched in 2017, as lower cost options alongside the even cheaper iPhone 7 series.
Current prices for the existing iPhone 8 series, which include a Home button and thick top and bottom bezels, start at $599 for a 64GB iPhone 8 or $699 for an iPhone 8 Plus. Both older iPhones are more affordable than the $749 iPhone XR, the $999 iPhone XS, and the $1099 iPhone XS Max.
(Via DigiTimes.)
Related Roundup: iPhone 8
Tag: Economic Daily News
[ 231 comments ]
Top Rated Comments
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5 weeks ago
Probably my next phone. Love my 7 and couldn’t care less about the so called bezels the whole world seems so obsessed with.
5 weeks ago
Home Button and thick bezels for $649? I don‘t think many people will buy that. If they keep the 4.7" display size but shrink the bezel and add FaceID then people who want an SE2 would buy it.
5 weeks ago
SE diehard fans: This is your affordable small form factor iPhone.
...Except it is neither affordable nor small form factor.
5 weeks ago
SE diehard fans: This is your affordable small form factor iPhone.
Pretty much the same physical size as a X/XS.
5 weeks ago
I'm pretty sure $649 isn't midrange. How hard is it to price it like the SE at $400?
5 weeks ago
It’s sad that we’ve gotten to the point where “midrange” is $649...over $700 with taxes in most places. Jeez.
5 weeks ago
Yes, and under Tim Cook, Apple won’t design a new form factor to satisfy a niche market.
It won’t satisfy "SE diehard fans" either. Otherwise they‘d get an 8, X or XS.
[ Read All Comments ]
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