YouTube TV today announced a price hike for all users, first hitting new subscribers immediately and then arriving for existing subscribers beginning with billing cycles after May 13. The price hike will be a $10 increase on the monthly cost of the live TV streaming service, boosting the price of the platform to $49.99/month.

youtube tv price hike
The cost of YouTube TV will be even more if you subscribe to the service through one of Apple's devices, as those members will be billed at $54.99/month due to the 30 percent cut that Apple takes during the first year of an annual subscription. Apple's policy has resulted in divergent prices for numerous apps and services on the App Store, leading to legal battles with companies like Spotify.

For YouTube TV, the company says that the price increase is so that it can keep bringing its customers "the best possible service," today including the addition of Discovery network branded channels. Eight total channels are being added to YouTube TV as of this week: Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. EPIX is also available for an additional charge.

That means YouTube TV has now grown to over 70 channels. The base price of the service also includes 6 accounts per household, a cloud DVR with no storage space limits, 3 concurrent streams, and local affiliate coverage in over 90 percent of the markets where YouTube TV is available (which is now all U.S. markets).

With today's news of a price hike, YouTube TV is now the third major over-the-top streaming service to announce a price hike in the past month. DirecTV Now started the trend in early March with a $10/month price hike, then FuboTV followed later in the month with a $10/month price hike, and now YouTube TV customers are facing their own $10/month subscription increase.

With the changes, Hulu With Live TV and PlayStation Vue are now the cheapest options among the major platforms, and YouTube TV sits in the middle in terms of cost for entry-level subscriptions.

  • SlingTV - $25/month for "Orange and Blue" with limited-time discount
  • Hulu With Live TV - $44.99/month
  • PS Vue - $44.99/month for "Access" tier
  • YouTube TV - $49.99/month
  • DirecTV Now - $50/month for "Plus" and "Live a Little"
  • FuboTV - $54.99/month for "Standard"

This is the third price hike in YouTube TV's history. The service originally cost $35/month and then increased its price to $40/month in the spring of 2018.

Top Rated Comments

dominiongamma Avatar
27 months ago
I thought these services were suppose to compete with cable no longer the case with these prices
Score: 56 Votes (Like | Disagree)
1144557 Avatar
27 months ago
Im confused, at $45-55/month what are you "saving" for the channels you get? That is basically cable prices, and then you have to increase your data on some ISPs (like Comcast) or risk hitting the caps.

Where I am Comast is roughly $100-110/month for cable and internet before taxes etc; what are you saving paying $50 for one of these and then $50 for the base 25mb down internet?

I just dont see how this is a cost saving thing anymore; they all want more and more price increases.
Score: 40 Votes (Like | Disagree)
now i see it Avatar
27 months ago
Boredom is getting more & more expensive
Score: 40 Votes (Like | Disagree)
Silver Idaten Avatar
27 months ago
Oh boy, can't wait to not use YouTube TV. What a joke.

Then again, after they emailed me offering a free trial, but then charged me a few days later and said because I signed up for it on an iPad I not only won't get a free trial, but I have to pay a higher rate, and they also can't refund me, I immediately got my money refunded from Apple. YouTube TV can **** off, what a terrible first impression.
Score: 34 Votes (Like | Disagree)
Blackstick Avatar
27 months ago
Been a cord cutter for 7 years with no regrets, watch less TV than ever although I do enjoy Netflix and Prime... learned a bit of Python and some more Spanish - better use of the time.
Score: 29 Votes (Like | Disagree)
derek Avatar
27 months ago
Bait.
Switch.
Gouge.

Same Old Story in the media biz. I cut the cable for a reason: Exorbitant price gouging.
No Google. No.
Score: 23 Votes (Like | Disagree)

Top Stories

Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
parler app

Apple Approves Parler to Return to App Store

Monday April 19, 2021 7:51 am PDT by
Following the removal of the app in January, Apple will now allow the social media app Parler to return to the App Store following changes to how the social media network moderates content, CNN reports. On April 14, in a letter to Sen. Mike Lee and Rep. Ken Buck obtained by CNN, Apple said that the app has improved the way it moderates content, and says those changes are "sufficient" for it...
iphone 12 120hz thumbnail feature

LTPO Displays Supporting 120Hz Refresh Rates Again Rumored for iPhone 13 Pro Models

Friday April 16, 2021 10:01 am PDT by
The two higher-end "iPhone 13 Pro" models that are coming in 2021 are expected to use LTPO display technology to enable 120Hz refresh rates, according to display analyst Ross Young. Young reaffirmed the detail in a tweet that said he'd heard rumors about only one model featuring LTPO, which he says is inaccurate. Heard some rumors in the industry and media that there would only be one ...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...