Over 200,000 People Subscribed to Apple News+ in First 48 Hours After Launch

Upwards of 200,000 iPhone, iPad, and Mac users signed up for an Apple News+ subscription following the service's March 25 launch, reports The New York Times.

The number comes from two unnamed sources who provided the figures to The New York Times and asked not to be named.

applenewsmymagazines
That's more than Texture, the service ‌Apple News‌+ was based on, had during its peak. Apple purchased Texture in 2018 and is shutting it down at the end of May now that ‌Apple News‌+ has launched.

‌Apple News‌+ provides access to more than 200 magazines as well as paywalled news from The Wall Street Journal, The Los Angeles Times, and a few other news publications.

Apple is going to be charging $9.99 per month for ‌Apple News‌+, but those who subscribed following the event have a 30-day free trial. There are still more than three weeks before customers will be charged, and many may be planning to cancel ahead of when the trial expires.

It's still not clear how popular ‌Apple News‌+ will be once that trial period runs out, but many magazines are hoping for the best. Pamela Wassserstein, CEO of New York Media, said that she felt ‌Apple News‌+ would allow New York magazine, The Cut, and Vulture to reach a "new audience" in an environment that "feels right."

Apple takes 50 percent of the subscription price from ‌Apple News‌+, and will be providing the rest to its publishing partners. Media companies will receive an amount based on the amount of time readers are devoting to their content.

This revenue split has been controversial and while many magazines have signed up because Texture worked in a similar way, Apple has been unable to woo major newspapers like The New York Times and The Washington Post.

Top Rated Comments

nojkepop Avatar
22 months ago
Subscribed to a trial.
Score: 46 Votes (Like | Disagree)
tgwaste Avatar
22 months ago
Thats cause its free.. Soon as my trial is up im out, its useless.
Score: 33 Votes (Like | Disagree)
ipedro Avatar
22 months ago
Clearly “a flop”. :rolleyes:

...
...
...

While it lacks the kind of polish I’d expect from Apple, the value is undeniable and it’s already become a part of my routine. Rather than browse for news on multiple sites, I pull up Apple News periodically and see what’s new from all my favourite sources in that one spot. The notifications on my Apple Watch are pretty great too.

I’ve also spent a lot time browsing through magazines like I would a paper mag, page by page, appreciating the graphic layout and even the ads (magazine advertising is truly an art form). I really think that Apple has a chance to revolutionize how we consume digital “print” publishing.

The app needs some work, however. Apple News+ feels bolted on, disconnected from the rest of the app. Certain important features are missing like saving a magazine article to read later like can be done in articles elsewhere in the app. There are also a bunch of bugs with downloaded magazines disappearing and not showing in “My Magazines” unless I actually start reading it.
Score: 23 Votes (Like | Disagree)
atikalz Avatar
22 months ago
For a free trial not really impressing. And from this userbase lets see how many will use it after the 30-day-trail for real money. My guess: Not many. This outdated product and the boring apple TV+ will be a fail for apple. At least granny Cook had some amazing fun at the press conference in his newsstand.
Score: 21 Votes (Like | Disagree)
tgwaste Avatar
22 months ago

How is access to 300 magazines for $10pm ‘useless’? It might not be well suited to you, but I can’t fathom how you consider it useless?

For the same reason I cut cable TV with 150 USELESS channels.
Score: 19 Votes (Like | Disagree)
ryanasimov Avatar
22 months ago
Just how many of those 200,000 choose to pay after the free trial ends is what actually counts, though. Apple is counting on a certain percentage to forget to cancel, so the number of paying customers won't be known for a while yet.
Score: 15 Votes (Like | Disagree)

Top Stories

0 Deals Hero

Black Friday 2020: Best Apple Deals to Plan For

Saturday November 21, 2020 10:00 am PST by
In the lead-up to Black Friday next week, we've been putting a spotlight on the best deals coming from various retailers like Best Buy and Walmart. In an effort to further prepare our readers for the best Black Friday deals, we're breaking down what we think should be on your radar for Black Friday in 2020. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...
m1 mac mini vignette

Apple Lists M1-Based Mac Mini Logic Boards With 10 Gigabit Ethernet in Internal Parts Ordering System

Friday November 20, 2020 9:32 am PST by
While the new Mac mini with the M1 chip is only available with Gigabit Ethernet, Apple has listed multiple M1-based Mac mini logic boards with 10 Gigabit Ethernet in an internal parts list for Apple Authorized Service Providers. For every Mac mini logic board with Gigabit Ethernet in the parts list, obtained by MacRumors, there is a corresponding logic board with 10 Gigabit Ethernet:...
ipad pro 2020 display

Black Friday Week Kicks Off With Up to $150 Savings on 2020 iPad Pro

Sunday November 22, 2020 2:37 pm PST by
As we head into Black Friday week, we're seeing some of the best deals of the season so far, with Amazon and Best Buy today discounting the latest iPad Pro models by up to $150 at the lowest prices we've ever tracked on these models. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep ...
macos big sur m1 macs restore issue

Apple Provides Instructions to Fix macOS Reinstallation Errors on M1 Macs

Sunday November 22, 2020 3:30 pm PST by
Shortly after the launch of Apple's new M1 Macs, we saw reports that attempts to restore and reinstall macOS on those machines right away could result in an installation error that would leave your Mac non-functional. Specifically, the error message would read: "An error occurred preparing the update. Failed to personalize the software update. Please try again." Over the weekend, Apple p...
iPhone 6s main

Rumor Claims iOS 15 to Drop Support for iPhone 6s and Original iPhone SE

Sunday November 22, 2020 9:25 am PST by
Apple will drop support for the iPhone SE, iPhone 6s, and iPhone 6s Plus in next year's release of iOS 15, according to a rumor shared today by Israeli site The Verifier. If the rumor is accurate, that would mean iOS 15 will be compatible with the following Apple devices: 2021 iPhone series iPhone 12 Pro Max iPhone 12 Pro iPhone 12 mini iPhone 12 iPhone 11 iPhone 11 Pro iPhone 11 Pro ...
new m1 chip

Craig Federighi: Native Windows on M1 Macs is 'Really up to Microsoft'

Friday November 20, 2020 11:57 am PST by
Following the release of the M1 Macs Apple executives have been doing interviews with a range of publications, and today, Ars Technica published another interview with software engineering chief Craig Federighi, hardware technologies lead Johny Srouji, and marketing VP Greg Joswiak. Much of the interview focuses on topics that the three have already covered in prior discussions, but there is ...
Walmart November Deals Hero

Black Friday Spotlight: Walmart Will Have AirPods Pro Down to Lowest Price of $169, and More Apple Deals

Thursday November 19, 2020 8:05 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Next ...
xlK6MS4MLqVFaskl

iFixit Shares iPhone 12 Pro Max Teardown Revealing L-Shaped Battery and Bigger Camera Module

Sunday November 22, 2020 2:53 am PST by
In the last of its iPhone 12 series teardowns, iFixit has published its iPhone 12 Pro Max disassembly, which reveals some unique differences in the design of the internals, including the full extent of the larger camera system responsible for the improved low-light performance on Apple's largest iPhone to date. On opening the iPhone 12 Pro Max, the first obvious difference compared to the...
apple leather sleeve

Leather Sleeve for iPhone 12 Models Now Available From Apple

Friday November 20, 2020 12:16 pm PST by
Apple today began selling the Leather Sleeve for the new iPhone 12 models, with the accessory having first been announced alongside the updated iPhones in October. Priced at $129, the Leather Sleeve is not a case and is designed to be removed when the iPhone is in use. It features a cutout at the front that displays the time, and it comes with a matching leather strap. According to Apple, it ...