Bragi, Known for 'Dash' Wire-Free Earbuds, Sells Wearables Business

Bragi, a company known for making some of the first wire-free headphones to compete with the AirPods, has exited the wearables market, reports Wareable.

Bragi says that its product business has been sold to a third-party buyer and that while it will continue to license its IP and artificial intelligence, it will no longer be making new devices.

Bragi dash pro 2
From the company's CEO:

"Bragi's technology suite is applied beyond our own products to partners and headphone brands. The Dash Pro featured groundbreaking ultra efficient AI and software that could be updated with new features such as Amazon Alexa, language translation and personalised hearing. With the sale of our product business, Bragi has completed its transformation into a software, AI and IP licensing company."

The first wire-free headphones from Bragi, The Dash, debuted on Kickstarter in 2014. The company raised millions, and ahead of when the ‌AirPods‌ launched, Bragi announced an ‌AirPods‌ competitor, "The Headphone."

The Headphone was a cheaper version of The Dash designed specifically to compete with the AirPods, but Apple's ‌AirPods‌ were a major hit with Apple customers and we heard little else from Bragi after the launch of the Headphone and a follow up to the Dash called the Dash Pro. Bragi's products were decent, but were never quite able to measure up to the ‌AirPods‌.

All products were out of stock on Bragi's website as of January 2019, though Bragi's CEO did not initially admit to the imminent closure of the company.

Bragi did not unveil who purchased the rights to its headphones products, but said Bragi customers who own Bragi devices will continue to be able to access support.

Top Rated Comments

AngerDanger Avatar
25 months ago
I managed to come up with a more concise title. Feel free to use it, MR.

Score: 39 Votes (Like | Disagree)
atomic.flip Avatar
25 months ago
LOL not surprised. I bought the originals. What a sad waste of money. The Bluetooth reception was beyond awful.
Score: 10 Votes (Like | Disagree)
mdelvecchio Avatar
25 months ago
I prefer the cigarettes in my ears look
Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
I hope Apple buys them and rebrands.
Why on earth would they waste the money? Not happening.

Attachment Image
Score: 10 Votes (Like | Disagree)
AngerDanger Avatar
25 months ago
People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Yep, never got that either. Wires dangling from your ears and down to your waist? GREAT! Wireless buds with the same little handles? NOOO, it looks funny!



Attachment Image
Score: 7 Votes (Like | Disagree)
Glavin Avatar
25 months ago
I hope they sold to Amazon soze I can double tap my ears to re-order more Tide, Charmin, or Scope. They could call them the Amazon Dash. Hey, that rings a bell...
Score: 4 Votes (Like | Disagree)
Ghost31 Avatar
25 months ago
I’m only here for the puns. Which so far are both awesome and cringe. So awesomely cringe
[doublepost=1554161228][/doublepost]
Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
Why on earth would they waste the money? Not happening.
People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Score: 4 Votes (Like | Disagree)

Top Stories

whatsapp privacy banner

WhatsApp Reveals What Happens to Users Who Don't Agree to Upcoming Privacy Policy Changes

Sunday February 21, 2021 1:11 am PST by
WhatsApp has revealed how it will gradually limit the features available to accounts held by users who do not accept the platform's impending privacy policy changes, due to come into effect on May 15. WhatsApp's new banner explaining the privacy policy changes According to an email seen by TechCrunch to one of its merchant partners, WhatsApp said it will "slowly ask" users who have not yet...
new airpods leaked image 52audios

Alleged Leaked Image Claims to Show Third-Generation AirPods and Case

Sunday February 21, 2021 2:49 am PST by
A new image claims to offer our first real world look at Apple's next-generation AirPods. The image, shared by 52audio, showcases both AirPods and the charging case for what the site claims to be the third iteration of the wireless earbuds. 52audio has in the past shared images claiming to showcase different parts of the third-generation AirPods. Most notably, the site in November shared...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...
mac security privacy

Apple Takes Step to Prevent Further Spread of 'Silver Sparrow' Malware on Macs

Monday February 22, 2021 6:13 am PST by
Over the weekend, we reported on the second known piece of malware compiled to run natively on M1 Macs. Given the name "Silver Sparrow," the malicious package is said to leverage the macOS Installer JavaScript API to execute suspicious commands. After observing the malware for over a week, however, security firm Red Canary did not observe any final payload, so the exact threat to users remains a...
iphone 12 pro display video

BOE Rumored to Supply iPhone 13 Display Panels After iPhone 12 Failures

Monday February 22, 2021 9:54 am PST by
Display manufacturer BOE will be one of the main suppliers of OLED panels for iPhone 13 models, according to a new report today from Taiwan's Economic Daily News. BOE is said to be working with touch panel manufacturer General Interface Solution (GIS), part of the Hon Hai Group to develop OLED panels. Multiple iPhone 12 rumors suggested that BOE would supply some panels for the devices,...
pink squares macos

Apple Investigating Issue With 'Pink Squares' Appearing on Displays Connected to M1 Mac Mini

Sunday February 21, 2021 11:08 am PST by
In an internal memo this week, obtained by MacRumors, Apple informed service providers that it is aware of and investigating an issue that may result in "pink squares or pixels" appearing on displays connected to an M1 Mac mini. Image via Twitter user @FatihVidyograf This issue has been reported by users across the Apple Support Communities, MacRumors Forums, and Reddit since the M1 Mac mini...
Top Stories 47 Feature

Top Stories: More iOS 14.5 Beta Changes, iPhone 13 Rumors, Apple Watch Charging Issue Fixed

Saturday February 20, 2021 6:00 am PST by
Apple is continuing to tweak things during the iOS 14.5 beta testing period, and it looks like there will be some nice changes coming in the update when it's released to the public in a month or so. This week also saw the release of a watchOS bug fix update for Series 5 and Series SE owners, addressing a serious issue where their watches may not charge after entering Power Reserve mode,...
google chrome macos big sur

Chrome Used 10X More RAM Than Safari on macOS Big Sur in Recent Test [Updated]

Saturday February 20, 2021 12:52 pm PST by
Under normal and lightweight web browsing, Google Chrome uses 10x more RAM than Safari on macOS Big Sur, according to a test conducted by Flotato creator Morten Just (via iMore). In a blog post, Just outlines that he put both browsers to the test in two scenarios on the latest version of macOS. The first test was conducted on a virtual machine, and the second on a 2019 16-inch MacBook Pro...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
maxresdefault

Revisiting Apple's MagSafe Leather Wallet After 3 Months of Usage

Saturday February 20, 2021 8:04 am PST by
Back in November when Apple's MagSafe-compatible Leather Wallet first launched, MacRumors videographer Dan took a look at the accessory and ended up disliking it because of the weak magnetic connection. Dan kept using the Leather Wallet despite its flaws, and after three months with the accessory, his opinion has changed and he wanted to share some new thoughts on it. Subscribe to the ...