Bragi, Known for 'Dash' Wire-Free Earbuds, Sells Wearables Business

Bragi, a company known for making some of the first wire-free headphones to compete with the AirPods, has exited the wearables market, reports Wareable.

Bragi says that its product business has been sold to a third-party buyer and that while it will continue to license its IP and artificial intelligence, it will no longer be making new devices.

Bragi dash pro 2
From the company's CEO:

"Bragi's technology suite is applied beyond our own products to partners and headphone brands. The Dash Pro featured groundbreaking ultra efficient AI and software that could be updated with new features such as Amazon Alexa, language translation and personalised hearing. With the sale of our product business, Bragi has completed its transformation into a software, AI and IP licensing company."

The first wire-free headphones from Bragi, The Dash, debuted on Kickstarter in 2014. The company raised millions, and ahead of when the AirPods launched, Bragi announced an AirPods competitor, "The Headphone."

The Headphone was a cheaper version of The Dash designed specifically to compete with the AirPods, but Apple's AirPods were a major hit with Apple customers and we heard little else from Bragi after the launch of the Headphone and a follow up to the Dash called the Dash Pro. Bragi's products were decent, but were never quite able to measure up to the AirPods.

All products were out of stock on Bragi's website as of January 2019, though Bragi's CEO did not initially admit to the imminent closure of the company.

Bragi did not unveil who purchased the rights to its headphones products, but said Bragi customers who own Bragi devices will continue to be able to access support.

Top Rated Comments

AngerDanger Avatar
44 months ago
I managed to come up with a more concise title. Feel free to use it, MR.

Score: 39 Votes (Like | Disagree)
atomic.flip Avatar
44 months ago
LOL not surprised. I bought the originals. What a sad waste of money. The Bluetooth reception was beyond awful.
Score: 10 Votes (Like | Disagree)
mdelvecchio Avatar
44 months ago
I prefer the cigarettes in my ears look
Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
I hope Apple buys them and rebrands.
Why on earth would they waste the money? Not happening.

Attachment Image
Score: 10 Votes (Like | Disagree)
AngerDanger Avatar
44 months ago
People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Yep, never got that either. Wires dangling from your ears and down to your waist? GREAT! Wireless buds with the same little handles? NOOO, it looks funny!



Attachment Image
Score: 7 Votes (Like | Disagree)
Glavin Avatar
44 months ago
I hope they sold to Amazon soze I can double tap my ears to re-order more Tide, Charmin, or Scope. They could call them the Amazon Dash. Hey, that rings a bell...
Score: 4 Votes (Like | Disagree)
Ghost31 Avatar
44 months ago
I’m only here for the puns. Which so far are both awesome and cringe. So awesomely cringe
[doublepost=1554161228][/doublepost]
Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
Why on earth would they waste the money? Not happening.
People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Score: 4 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...