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Bragi, Known for 'Dash' Wire-Free Earbuds, Sells Wearables Business

Bragi, a company known for making some of the first wire-free headphones to compete with the AirPods, has exited the wearables market, reports Wareable.

Bragi says that its product business has been sold to a third-party buyer and that while it will continue to license its IP and artificial intelligence, it will no longer be making new devices.


From the company's CEO:
"Bragi's technology suite is applied beyond our own products to partners and headphone brands. The Dash Pro featured groundbreaking ultra efficient AI and software that could be updated with new features such as Amazon Alexa, language translation and personalised hearing. With the sale of our product business, Bragi has completed its transformation into a software, AI and IP licensing company."
The first wire-free headphones from Bragi, The Dash, debuted on Kickstarter in 2014. The company raised millions, and ahead of when the ‌AirPods‌ launched, Bragi announced an ‌AirPods‌ competitor, "The Headphone."

The Headphone was a cheaper version of The Dash designed specifically to compete with the AirPods, but Apple's ‌AirPods‌ were a major hit with Apple customers and we heard little else from Bragi after the launch of the Headphone and a follow up to the Dash called the Dash Pro. Bragi's products were decent, but were never quite able to measure up to the ‌AirPods‌.

All products were out of stock on Bragi's website as of January 2019, though Bragi's CEO did not initially admit to the imminent closure of the company.

Bragi did not unveil who purchased the rights to its headphones products, but said Bragi customers who own Bragi devices will continue to be able to access support.

Top Rated Comments

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7 months ago
I managed to come up with a more concise title. Feel free to use it, MR.

Rating: 39 Votes
7 months ago
LOL not surprised. I bought the originals. What a sad waste of money. The Bluetooth reception was beyond awful.
Rating: 10 Votes
7 months ago

I prefer the cigarettes in my ears look

Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]

I hope Apple buys them and rebrands.

Why on earth would they waste the money? Not happening.

Rating: 10 Votes
7 months ago

People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal

Yep, never got that either. Wires dangling from your ears and down to your waist? GREAT! Wireless buds with the same little handles? NOOO, it looks funny!



Rating: 7 Votes
7 months ago
I hope they sold to Amazon soze I can double tap my ears to re-order more Tide, Charmin, or Scope. They could call them the Amazon Dash. Hey, that rings a bell...
Rating: 4 Votes
7 months ago
I’m only here for the puns. Which so far are both awesome and cringe. So awesomely cringe
[doublepost=1554161228][/doublepost]

Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
Why on earth would they waste the money? Not happening.

People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Rating: 4 Votes
7 months ago

LOL not surprised. I bought the originals. What a sad waste of money. The Bluetooth reception was beyond awful.

The last version, The Bragi Dash Pro (tailored by Starkey) are hands down the best truly wireless earbuds on the market (and the only BT earbuds I know of that can be custom fitted/molded).
Rating: 3 Votes
7 months ago
I prefer the cigarettes in my ears look
Rating: 2 Votes
7 months ago
I hope Apple buys them and rebrands.
Rating: 2 Votes
7 months ago
Owned their "The headphone" buds, very good. Sound quality was slightly subpar, but product overall was pretty good for the time. Very stable connection unlike most (at the time). I understand their dash model was not quite as good (I think they put in too much tech in a small package, like the first galaxy buds).

At this point though they've been leapfrogged like crazy, so I'm not surprised they sold off. That's the risk of being early to market.
Rating: 2 Votes

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