Bragi, Known for 'Dash' Wire-Free Earbuds, Sells Wearables Business

Bragi, a company known for making some of the first wire-free headphones to compete with the AirPods, has exited the wearables market, reports Wareable.

Bragi says that its product business has been sold to a third-party buyer and that while it will continue to license its IP and artificial intelligence, it will no longer be making new devices.

Bragi dash pro 2
From the company's CEO:

"Bragi's technology suite is applied beyond our own products to partners and headphone brands. The Dash Pro featured groundbreaking ultra efficient AI and software that could be updated with new features such as Amazon Alexa, language translation and personalised hearing. With the sale of our product business, Bragi has completed its transformation into a software, AI and IP licensing company."

The first wire-free headphones from Bragi, The Dash, debuted on Kickstarter in 2014. The company raised millions, and ahead of when the ‌AirPods‌ launched, Bragi announced an ‌AirPods‌ competitor, "The Headphone."

The Headphone was a cheaper version of The Dash designed specifically to compete with the AirPods, but Apple's ‌AirPods‌ were a major hit with Apple customers and we heard little else from Bragi after the launch of the Headphone and a follow up to the Dash called the Dash Pro. Bragi's products were decent, but were never quite able to measure up to the ‌AirPods‌.

All products were out of stock on Bragi's website as of January 2019, though Bragi's CEO did not initially admit to the imminent closure of the company.

Bragi did not unveil who purchased the rights to its headphones products, but said Bragi customers who own Bragi devices will continue to be able to access support.

Top Rated Comments

AngerDanger Avatar
28 months ago
I managed to come up with a more concise title. Feel free to use it, MR.

Score: 39 Votes (Like | Disagree)
atomic.flip Avatar
28 months ago
LOL not surprised. I bought the originals. What a sad waste of money. The Bluetooth reception was beyond awful.
Score: 10 Votes (Like | Disagree)
mdelvecchio Avatar
28 months ago
I prefer the cigarettes in my ears look
Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
I hope Apple buys them and rebrands.
Why on earth would they waste the money? Not happening.

Attachment Image
Score: 10 Votes (Like | Disagree)
AngerDanger Avatar
28 months ago
People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Yep, never got that either. Wires dangling from your ears and down to your waist? GREAT! Wireless buds with the same little handles? NOOO, it looks funny!



Attachment Image
Score: 7 Votes (Like | Disagree)
Glavin Avatar
28 months ago
I hope they sold to Amazon soze I can double tap my ears to re-order more Tide, Charmin, or Scope. They could call them the Amazon Dash. Hey, that rings a bell...
Score: 4 Votes (Like | Disagree)
Ghost31 Avatar
28 months ago
I’m only here for the puns. Which so far are both awesome and cringe. So awesomely cringe
[doublepost=1554161228][/doublepost]
Not seeing it. Look sleek and streamlined to me. Haven’t thought twice about wearing in public in over two years.


[doublepost=1554159500][/doublepost]
Why on earth would they waste the money? Not happening.
People used to say all the time how ridiculous AirPods looked and I was just like...they look like the headphones that also came with the iPhone but without the wires. What’s the big deal
Score: 4 Votes (Like | Disagree)

Top Stories

prosser macbook air colors stacked

Images Reveal Colorful New MacBook Air Design

Tuesday May 11, 2021 5:06 am PDT by
Apple's next MacBook Air will feature a completely new design and come in a range of colors like the 24-inch iMac, according to leaker Jon Prosser, who has now released supposedly accurate renders of the new machines based on leaked images. In a new video uploaded to YouTube channel Front Page Tech, Prosser elaborated on his previous prediction that Apple's next-generation MacBook Air models ...
iPhone 13 Camera Backs

iPhone 13 Models Will Be Slightly Thicker and Will Have Larger Camera Bumps

Monday May 10, 2021 10:41 am PDT by
Apple's upcoming iPhone 13 models will be slightly thicker than the iPhone 12 models and will also feature larger, thicker camera bumps with lenses that protrude less, according to iPhone 13 schematics seen by MacRumors. The new iPhone 13 and 13 Pro models are expected to feature a thickness of 7.57mm, up from 7.4mm in the iPhone 12 models. That's an increase of 0.17mm, which won't be hugely ...
m1 ipad pro chip

M1 iPad Pro Over 50% Faster Than Previous Generation in Early Benchmarks

Tuesday May 11, 2021 11:56 am PDT by
Last month, Apple introduced a new iPad Pro with the same M1 chip found in the latest Macs, and early benchmark results indicate that the M1 iPad Pro is over 50% faster than the previous-generation iPad Pro. Based on five legitimate Geekbench 5 results (here's the fifth) for the fifth-generation 12.9-inch iPad Pro with the M1 chip, the device has average single-core and multi-core scores of...
3d printed airtag case siri remote

3D-Printed Case Lets You Attach an AirTag to Your Apple TV Remote

Monday May 10, 2021 8:11 am PDT by
Apple recently released a redesigned Siri Remote with a physical clickpad, but if you have an original Siri Remote laying around that you still plan on using, you may be interested in getting an AirTag case for the remote. Etsy user PrintSpiredDesigns has capitalized on the opportunity with a new 3D printed, made-to-order AirTag case for the original Siri Remote. The remote slides into the...
airtag hacked

AirTag Successfully Hacked to Show Custom URL in Lost Mode

Monday May 10, 2021 1:52 am PDT by
The inevitable race to hack Apple's AirTag item tracker has reportedly been won by a German security researcher, who managed to break into the device's microcontroller and successfully modify its firmware. Yesss!!! After hours of trying (and bricking 2 AirTags) I managed to break into the microcontroller of the AirTag! 🥳🥳🥳/cc @colinoflynn @LennertWo pic.twitter.com/zGALc2S2Ph— stacksmashing ...
iPad Pro Feature

Early M1 iPad Pro Orders Now Preparing to Ship

Tuesday May 11, 2021 9:41 am PDT by
Apple will soon ship out 11 and 12.9-inch M1 iPad Pro models, according to multiple Twitter users and MacRumors readers who have seen their orders shift to "Preparing to Ship" status. So far, we haven't seen any shipment notifications, but that's the next step and is likely to happen in the near future. Apple has not provided an exact delivery date to those who ordered a new M1 iPad Pro, but ...
maxresdefault

Video: Make Your iPhone Last Longer With These Battery Preserving Tips

Monday May 10, 2021 1:23 pm PDT by
Maximizing battery life is something that many iPhone users deal with on a regular basis as we all want our iPhones to last as long as possible. Sometimes there are bugs in iOS that make the battery drain faster, and sometimes we just need to eke out as much as possible on a long day out and about. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, MacRumo...
Apple 5G Modem Feature

Kuo: Apple-Designed 5G Modem May Debut in iPhones as Early as 2023

Sunday May 9, 2021 10:02 pm PDT by
Apple plans to adopt its own custom-designed 5G baseband chip starting with the 2023 iPhones, meaning it'll no longer need to rely on Qualcomm to supply the 5G cellular modem for the iPhone, Apple analyst Ming-Chi Kuo said today in an investors note obtained by MacRumors. According to Kuo, Apple plans to include its own custom-designed 5G baseband chip starting with the launch of the 2023...
tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macos big sur ios 14 iphone 12 pro macbook air icloud drive desktop documents hero

Apple Merging 'iCloud Documents and Data' Service With iCloud Drive in May 2022

Tuesday May 11, 2021 2:36 am PDT by
Apple plans to merge its iCloud Documents and Data service with iCloud Drive starting in May of 2022, according to a support document published late last week (via MacGeneration). iCloud Drive and iCloud Documents and Data share the fundamental ability to backup data from apps. However, iCloud Documents and Data was often a cumbersome, confusing experience. In contrast, iCloud Drive is more...