Fourth-Generation 1080p Apple TV Gets a New 'Apple TV HD' Name

Following the announcement of Apple's upcoming revamped TV app and new Apple TV+ subscription service for original content, Apple today updated the branding on its fourth-generation 2015 1080p ‌Apple TV‌ set-top box, renaming it "‌Apple TV‌ HD."

The new ‌Apple TV‌ HD is being offered alongside the more expensive ‌Apple TV‌ 4K, which is the fifth-generation ‌Apple TV‌ released in 2017.

appletvhd
Apple has continued selling the 32GB $149 fourth-generation ‌Apple TV‌ alongside the 4K model for those who don't need 4K content. The ‌Apple TV‌ 4K is $30 more expensive, starting at $179 for 32GB of storage.

Both the ‌Apple TV‌ 4K and the rebranded ‌Apple TV‌ HD will provide access to the revamped TV app, which will house Apple's upcoming ‌Apple TV‌+ subscription service for its original content and offer access to TV "Channels" right within the TV app.

With the redesigned TV app, you won't need to swap between different TV apps to access your favorite shows, as your subscriptions to services like HBO, Starz, SHOWTIME, CBS All Access, Smithsonian Channel, EPIX, Tastemade, and Noggin and will let you watch content from those services in the TV app. If you're not already a subscriber, you can even subscribe to those "Channels" in the TV app.

‌Apple TV‌ Channels will be limited to a handful of cable channels at launch, though Apple plans to add more in the future. Hulu and Netflix will not be participating, so you will still need to open up the Hulu and Netflix apps to watch that content.

The updated TV app will be even better at recommending content to you that you might want to watch, and it will incorporate more than 150 streaming apps, including Amazon Prime, Hulu, and all of the ‌Apple TV‌ Channels for personalization and content recommendation purposes. As mentioned above, some of the content will be watchable right in the TV app, while other content will bring you to a third-party app.

The TV app will be home to Apple's TV+ service, which is launching this fall. TV+ will offer up access to all of Apple's original programming, and the company has more than 30 shows in the works.

Apple plans to introduce its revamped ‌Apple TV‌ app through an iOS and tvOS update coming this May. Apple also plans to bring the TV app to the Mac this fall.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

HiRez Avatar
82 months ago
I can't believe they're still charging $150 for a non-4K ATV, that's absurd.
Score: 45 Votes (Like | Disagree)
lunarworks Avatar
82 months ago
Would have been nice if they'd taken the opportunity to drop the price, seeing as it's no longer going to be required for accessing Apple's services.
Score: 37 Votes (Like | Disagree)
macduke Avatar
82 months ago
Revolutionary. A renamed $150 1080p streaming box in 2019. I bet that took all the courage they have left, lol.
Score: 33 Votes (Like | Disagree)
dannyyankou Avatar
82 months ago
It would be nice if they updated the hardware, the chip is already 4.5 years old.
Score: 25 Votes (Like | Disagree)
zorinlynx Avatar
82 months ago
I wonder how much longer they plan to sell this.

I can't recommend that anybody buy this instead of the 4K version, even if you don't have a 4K TV; for an extra $30 you get a much faster CPU and 4K support for if you upgrade your TV in the future.

These things can't be that expensive to make; Apple really should discontinue this model and lower the price of the 4K version to match. They're gonna make far more money on the content anyway.
Score: 23 Votes (Like | Disagree)
dazz87 Avatar
82 months ago
2019 and apple is charging $149.99 for a 1080P box.............SMH
Score: 17 Votes (Like | Disagree)