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Apple Adding Original Art From Iconic Artists to Thousands of Apple Music Playlists
For the last few weeks, Apple has been updating the artwork on playlists within Apple Music, and today, The Verge has shed some light on the reason why with input from Apple's global director of editorial, Rachel Newman.
Apple is using original artwork from well-known artists like the creator of the AC/DC logo for playlists in an effort to bring instant recognition to its content and to better connect with different communities.
New art for the Hip Hop Hits playlist, designed by the artist who created Migos' Culture album cover
According to Newman, the custom art for playlists is meant to be a "visual representation of the music that you will find inside the playlist."
Carlos Perez, who directed the video for hit song "Despacito," created artwork for several playlists, including "Dale Reggaetón." Perez said that with Apple's freedom, he aimed for authenticity when creating the artwork, which seems to be Apple's goal with the project.
Apple plans to redesign "many thousands" of Apple Music playlists, with new artwork rolling out over the course of the next few months.
Apple is using original artwork from well-known artists like the creator of the AC/DC logo for playlists in an effort to bring instant recognition to its content and to better connect with different communities.
According to Newman, the custom art for playlists is meant to be a "visual representation of the music that you will find inside the playlist."
That rootedness in specific cultures was something that Apple wanted to emphasize when it was commissioning art. "Suddenly there is really no strong definition of a genre anymore like there used to [be], you know, in the olden days," said Newman, the editorial director. Genre is now, in her words, a melting pot.For each genre, Apple is choosing "huge name" artists that fit well and have worked within the genre before. Stole "Moab" Stojmenov, who designed the cover for Migos' album "Culture," created the art for Apple's "Hip Hop Hits" playlist, for example.
Carlos Perez, who directed the video for hit song "Despacito," created artwork for several playlists, including "Dale Reggaetón." Perez said that with Apple's freedom, he aimed for authenticity when creating the artwork, which seems to be Apple's goal with the project.
Apple plans to redesign "many thousands" of Apple Music playlists, with new artwork rolling out over the course of the next few months.
Tag: Apple Music Guide
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14 weeks ago
The artwork in the OP is my favorite genre: Scorpion Flower.
I’m more a Shovel Protractor fan myself, but to each their own. :)
14 weeks ago
According to Newman, the custom art for playlists is meant to be a "visual representation of the music that you will find inside the playlist."
The artwork in the OP is my favorite genre: Scorpion Flower.
14 weeks ago
A great idea!
Love this: it's definitely very 'Apple' - celebrating creativity.
Love this: it's definitely very 'Apple' - celebrating creativity.
14 weeks ago
I’m more a Shovel Protractor fan myself, but to each their own. :)
Dude, we know they’ve hired you to do some of these due to your fascinating artistic sensibility.
14 weeks ago
These may be "creative" in a bourgeois-coffee-house sense of the word, but not really very helpful for visually identifying a genre... because nothing says "Hip Hop Hits" like a chrome scorpion and a flower? Stick a boombox on it and call it a day!
14 weeks ago
Apple spending money all over the place. Example of lack of focus? What value does this add to anything? I thought they had a massive internal team of creatives all working on stuff like this?
14 weeks ago
It's worth noting they are specifically using well known artists in this case, in contrast to the Shot on iPhone contest. They know the difference and understand the marketing impact of each. It was never a matter of trying to rip off professional photographers, it was about the message-- appeal to everyman, versus bringing in the star power.
Maybe we should start a Twirade about how Apple is trying to hold back up and coming artists with this move. They should have a contest! I'm sure there are some unknown artists who are just as good as the scorpion-flower guy!
Maybe we should start a Twirade about how Apple is trying to hold back up and coming artists with this move. They should have a contest! I'm sure there are some unknown artists who are just as good as the scorpion-flower guy!
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