Apple Expands 'There's More to iPhone' Campaign With New Videos
Apple today expanded its "There's More to iPhone" marketing campaign to France and the United Kingdom after launching it in Germany late last year.
A new "Why iPhone" page on Apple's website in each country highlights reasons why an iPhone is "more than the device in your hand," ranging from Apple's environmental responsibility to iOS 12 performance improvements to the privacy of features such as Face ID, Apple Maps, and, yes, FaceTime.
Each reason in the list can be expanded to view additional information. Here's what Apple says about protecting user data for example:
At Apple, we believe that data privacy is a fundamental human right. Your personal data belongs to you and no one else.
And while some companies sell your data, we don't. We'll tell you if we collect your data and let you know how it's used. For instance, we may utilize that data to make iPhone more user friendly. And you can always change your settings to limit the amount of information that can be accessed.
Apple today also shared three new "There's More to iPhone" videos on its YouTube channel in the United Kingdom:
The marketing campaign is prominently featured on the iPhone page of Apple's website in France, the United Kingdom, and Germany. It has yet to launch in the United States or any other countries we checked.
Apple has been heavily promoting iPhone XR and iPhone XS trade-ins with a prominent banner on the homepage of its website, store signage, App Store editorials, emails to older iPhone users, and more. Apple provided its first revenue warning in 16 years last quarter due to "fewer iPhone upgrades" than it anticipated.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
