Software engineering positions have outnumbered hardware engineering positions in Apple job listings for the first time since at least the first quarter of 2016, according to data-driven website Thinknum.
The website claims Apple's "software and services" job listings have topped its hardware engineering listings since the third quarter of 2018.
Thinknum's Joshua Fruhlinger told us that the data is sourced exclusively from Apple's jobs portal and does not include listings on third-party websites. His website began tracking the listings in the first quarter of 2016, so it's unclear if software job listings have ever topped hardware ones before.
Apple has also been increasing its emphasis on machine learning and Siriunder new AI chief John Giannandrea, with those areas falling under the software engineering category as well.
There are now over 1.4 billion active Apple devices around the world. That saturation coupled with rising prices has led to lower demand for some products. Last quarter, for example, Apple issued its first revenue warning in 16 years due to "fewer iPhone upgrades" than it anticipated.
With hundreds of millions of iPhones now sold, Apple is focused on building out its ecosystem of services and software features surrounding the device, and it obviously needs plenty of software engineers to accomplish that goal.
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator.
The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce.
In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing."
TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Tuesday December 30, 2025 2:11 pm PST by Juli Clover
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
What's Apple Fitness+ Planning for the New Year?
Something Big is Coming to Apple Fitness+
The Countdown Begins. Apple Fitness+ 2026 is Almost Here
2026 Plans Still Under ...
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch.
The key announcements include:
New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January.
"Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Wednesday December 31, 2025 9:59 am PST by Juli Clover
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro.
Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
This is very misleading. People do not work only on software and not hardware, and visa verse. The line between two gets very blurry when you write code for personal devices, or create a device and need to write code to test it in real world use cases.
This is very misleading. People do not work only on software and not hardware, and visa verse. The line between two gets very blurry when you write code for personal devices, or create a device and need to write code to test it in real world use cases.
Generally you're considered a hardware engineer if you write drivers or anything lower. [doublepost=1551460673][/doublepost]
Good. I think their software quality has been a lot less than the hardware quality.
I'd maybe say this if it weren't for the MBP keyboard.
Good! Been using iOS since v1.1 on my 1G iTouch and have to say that for typical user it has gotten a bit complicated and unintuitive. You would be surprised how often people are surprised when I show them the flashlight in Control Center, swipe to backspace in Calculator, 3D Touch shortcuts even. Further, with the A11 and A12 there is plenty of amazing hardware groundwork that needs good software to make the most of it. Cause an iPad is a computer, right?
