Software engineering positions have outnumbered hardware engineering positions in Apple job listings for the first time since at least the first quarter of 2016, according to data-driven website Thinknum.
The website claims Apple's "software and services" job listings have topped its hardware engineering listings since the third quarter of 2018.
Thinknum's Joshua Fruhlinger told us that the data is sourced exclusively from Apple's jobs portal and does not include listings on third-party websites. His website began tracking the listings in the first quarter of 2016, so it's unclear if software job listings have ever topped hardware ones before.
Apple has also been increasing its emphasis on machine learning and Siriunder new AI chief John Giannandrea, with those areas falling under the software engineering category as well.
There are now over 1.4 billion active Apple devices around the world. That saturation coupled with rising prices has led to lower demand for some products. Last quarter, for example, Apple issued its first revenue warning in 16 years due to "fewer iPhone upgrades" than it anticipated.
With hundreds of millions of iPhones now sold, Apple is focused on building out its ecosystem of services and software features surrounding the device, and it obviously needs plenty of software engineers to accomplish that goal.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Wednesday February 18, 2026 9:29 am PST by Joe Rossignol
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Wednesday February 18, 2026 12:43 pm PST by Joe Rossignol
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
This is very misleading. People do not work only on software and not hardware, and visa verse. The line between two gets very blurry when you write code for personal devices, or create a device and need to write code to test it in real world use cases.
This is very misleading. People do not work only on software and not hardware, and visa verse. The line between two gets very blurry when you write code for personal devices, or create a device and need to write code to test it in real world use cases.
Generally you're considered a hardware engineer if you write drivers or anything lower. [doublepost=1551460673][/doublepost]
Good. I think their software quality has been a lot less than the hardware quality.
I'd maybe say this if it weren't for the MBP keyboard.
Good! Been using iOS since v1.1 on my 1G iTouch and have to say that for typical user it has gotten a bit complicated and unintuitive. You would be surprised how often people are surprised when I show them the flashlight in Control Center, swipe to backspace in Calculator, 3D Touch shortcuts even. Further, with the A11 and A12 there is plenty of amazing hardware groundwork that needs good software to make the most of it. Cause an iPad is a computer, right?
