Average U.S. iPhone User Spent $79 on Apps Last Year

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch.

At $79, the revenue generated per active U.S. ‌iPhone‌ grew 36 percent year over year, up from an average of $58 spent per ‌iPhone‌ in 2017. ‌iPhone‌ users spent about $21 more in 2018 on in-app purchases and paid downloads.


Much of the spending growth came from mobile gaming, with 56 percent of the $79 total average attributed to ‌App Store‌ games.

Spending was also up quite a lot in other categories such as entertainment, music, social networking, and health and fitness.


Sensor Tower believes that subscription apps are a contributing factor for the increased spending in many of these non-faming categories.

Apple's ‌App Store‌ is a major revenue driver for Apple in its services category, with app purchases continually setting new revenue records. The ‌App Store‌ hit a new single-day revenue record on New Year's Day, for example, with customers spending a whopping $322 million.

Over the holiday period including Christmas and New Year's Day, the ‌App Store‌ raked in more than $1.22 billion.

Top Rated Comments

(View all)
Avatar
15 months ago
:)No, I did not. In fact, not one cent on the Apps;).
Score: 18 Votes (Like | Disagree)
Avatar
15 months ago
If this doesn’t include Music and iCloud subscriptions, I don’t believe it.
Score: 11 Votes (Like | Disagree)
Avatar
15 months ago
Interesting. My volume of purchases is down, as I pay for quality I will use. I also avoid subscriptions like the plague - my fear is more of a shift to this model.

Be interesting to watch.
Score: 9 Votes (Like | Disagree)
Avatar
15 months ago
0 for me again.
Score: 7 Votes (Like | Disagree)
Avatar
15 months ago


iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch ('https://techcrunch.com/2019/02/11/us-iphone-users-spent-79-last-year-up-36-from-2017/').

At $79, the revenue generated per active U.S. iPhone grew 36 percent year over year, up from an average of $58 spent per iPhone in 2017. iPhone users spent about $21 more in 2018 on in-app purchases and paid downloads.

The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.
Score: 7 Votes (Like | Disagree)
Avatar
15 months ago
Apps purchased last year.

Apollo (paid full price outright)
Tweetbot (biggest tip)
Halide
Grimvalor
Launch centre pro (paid full price to unlock)
1blockerX
Linea
HeartWatch
Battleheart 2
Streets
Agenda

Am I pulling my weight enough? [emoji14]
Score: 5 Votes (Like | Disagree)

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