Average U.S. iPhone User Spent $79 on Apps Last Year

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch.

At $79, the revenue generated per active U.S. ‌iPhone‌ grew 36 percent year over year, up from an average of $58 spent per ‌iPhone‌ in 2017. ‌iPhone‌ users spent about $21 more in 2018 on in-app purchases and paid downloads.

iphonespendingperdevice
Much of the spending growth came from mobile gaming, with 56 percent of the $79 total average attributed to ‌App Store‌ games.

Spending was also up quite a lot in other categories such as entertainment, music, social networking, and health and fitness.

appstorespendinginapp
Sensor Tower believes that subscription apps are a contributing factor for the increased spending in many of these non-faming categories.

Apple's ‌App Store‌ is a major revenue driver for Apple in its services category, with app purchases continually setting new revenue records. The ‌App Store‌ hit a new single-day revenue record on New Year's Day, for example, with customers spending a whopping $322 million.

Over the holiday period including Christmas and New Year's Day, the ‌App Store‌ raked in more than $1.22 billion.

Top Rated Comments

KPandian1 Avatar
66 months ago
:)No, I did not. In fact, not one cent on the Apps;).
Score: 18 Votes (Like | Disagree)
just.jon Avatar
66 months ago
If this doesn’t include Music and iCloud subscriptions, I don’t believe it.
Score: 11 Votes (Like | Disagree)
rcooked Avatar
66 months ago
Interesting. My volume of purchases is down, as I pay for quality I will use. I also avoid subscriptions like the plague - my fear is more of a shift to this model.

Be interesting to watch.
Score: 9 Votes (Like | Disagree)
CTHarrryH Avatar
66 months ago
0 for me again.
Score: 7 Votes (Like | Disagree)
john123 Avatar
66 months ago

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch ('https://techcrunch.com/2019/02/11/us-iphone-users-spent-79-last-year-up-36-from-2017/').

At $79, the revenue generated per active U.S. iPhone grew 36 percent year over year, up from an average of $58 spent per iPhone in 2017. iPhone users spent about $21 more in 2018 on in-app purchases and paid downloads.
The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.
Score: 7 Votes (Like | Disagree)
Abazigal Avatar
66 months ago
Apps purchased last year.

Apollo (paid full price outright)
Tweetbot (biggest tip)
Halide
Grimvalor
Launch centre pro (paid full price to unlock)
1blockerX
Linea
HeartWatch
Battleheart 2
Streets
Agenda

Am I pulling my weight enough? [emoji14]
Score: 5 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Subscribe to the MacRumors YouTube channel for more videos. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees ...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching This March: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...