New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Average U.S. iPhone User Spent $79 on Apps Last Year

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch.

At $79, the revenue generated per active U.S. iPhone grew 36 percent year over year, up from an average of $58 spent per iPhone in 2017. iPhone users spent about $21 more in 2018 on in-app purchases and paid downloads.


Much of the spending growth came from mobile gaming, with 56 percent of the $79 total average attributed to App Store games.

Spending was also up quite a lot in other categories such as entertainment, music, social networking, and health and fitness.


Sensor Tower believes that subscription apps are a contributing factor for the increased spending in many of these non-faming categories.

Apple's App Store is a major revenue driver for Apple in its services category, with app purchases continually setting new revenue records. The App Store hit a new single-day revenue record on New Year's Day, for example, with customers spending a whopping $322 million.

Over the holiday period including Christmas and New Year's Day, the App Store raked in more than $1.22 billion.



Top Rated Comments

(View all)

1 week ago
:)No, I did not. In fact, not one cent on the Apps;).
Rating: 18 Votes
1 week ago
If this doesn’t include Music and iCloud subscriptions, I don’t believe it.
Rating: 11 Votes
1 week ago
Interesting. My volume of purchases is down, as I pay for quality I will use. I also avoid subscriptions like the plague - my fear is more of a shift to this model.

Be interesting to watch.
Rating: 9 Votes
1 week ago


iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch ('https://techcrunch.com/2019/02/11/us-iphone-users-spent-79-last-year-up-36-from-2017/').

At $79, the revenue generated per active U.S. iPhone grew 36 percent year over year, up from an average of $58 spent per iPhone in 2017. iPhone users spent about $21 more in 2018 on in-app purchases and paid downloads.


The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.
Rating: 7 Votes
1 week ago
0 for me again.
Rating: 7 Votes
1 week ago
Apps purchased last year.

Apollo (paid full price outright)
Tweetbot (biggest tip)
Halide
Grimvalor
Launch centre pro (paid full price to unlock)
1blockerX
Linea
HeartWatch
Battleheart 2
Streets
Agenda

Am I pulling my weight enough? [emoji14]
Rating: 5 Votes
1 week ago
I feel so proud that I've spent $0 on in-app purchases unless it was to support a developer I like. IAPs are becoming worse while big companies are making millions.
Rating: 4 Votes
1 week ago

Someone explain averages to this guy.


I suspect that average, especially the gaming part of the average is like the 80/20 rule, where 80% of the spending comes from 20% of the users.

It just averages out to $79 a year.
Rating: 3 Votes
1 week ago
I haven't spent $79 on app purchases on Apple or Google combined since both platforms had stores.
Best guess is less than $20 in the last 10 years.
I don't think my Office 360 or Adobe subscriptions really count as the phone apps are an included as an after thought. (I paid for those subs outside of the app store.)
Rating: 3 Votes
1 week ago

:)No, I did not. In fact, not one cent on the Apps;).


Included in the averages are people who subscribed to Netflix through iTunes long ago. Those people are paying $12 x 12 = $144 a year on 'apps'.

I subscribe to Boomerang Cartoons for $39/year for the kids. Much cheaper than getting the channel through DirecTV.

I also subscribe to Beachbody On Demand for the wife. It's $99/year.

So, those put me at $138/year. I hardly buy any apps (maybe $5/year), but I skewed the result a lot with those subscriptions.

You also can't believe the number of times my daughter or son get a free app and in order to play it better/quicker/more levels, they want to spend $5-$10 on in-app purchases. I've declined every time. But I'm sure many parents just say 'yes' so the kid goes away.
Rating: 3 Votes

[ Read All Comments ]