Average U.S. iPhone User Spent $79 on Apps Last Year

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch.

At $79, the revenue generated per active U.S. ‌iPhone‌ grew 36 percent year over year, up from an average of $58 spent per ‌iPhone‌ in 2017. ‌iPhone‌ users spent about $21 more in 2018 on in-app purchases and paid downloads.

iphonespendingperdevice
Much of the spending growth came from mobile gaming, with 56 percent of the $79 total average attributed to ‌App Store‌ games.

Spending was also up quite a lot in other categories such as entertainment, music, social networking, and health and fitness.

appstorespendinginapp
Sensor Tower believes that subscription apps are a contributing factor for the increased spending in many of these non-faming categories.

Apple's ‌App Store‌ is a major revenue driver for Apple in its services category, with app purchases continually setting new revenue records. The ‌App Store‌ hit a new single-day revenue record on New Year's Day, for example, with customers spending a whopping $322 million.

Over the holiday period including Christmas and New Year's Day, the ‌App Store‌ raked in more than $1.22 billion.

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Top Rated Comments

KPandian1 Avatar
70 months ago
:)No, I did not. In fact, not one cent on the Apps;).
Score: 18 Votes (Like | Disagree)
just.jon Avatar
70 months ago
If this doesn’t include Music and iCloud subscriptions, I don’t believe it.
Score: 11 Votes (Like | Disagree)
rcooked Avatar
70 months ago
Interesting. My volume of purchases is down, as I pay for quality I will use. I also avoid subscriptions like the plague - my fear is more of a shift to this model.

Be interesting to watch.
Score: 9 Votes (Like | Disagree)
CTHarrryH Avatar
70 months ago
0 for me again.
Score: 7 Votes (Like | Disagree)
john123 Avatar
70 months ago

iPhone users in the United States spent an average of $79 on App Store games and apps in 2018 according to an upcoming Sensor Tower report shared today by TechCrunch ('https://techcrunch.com/2019/02/11/us-iphone-users-spent-79-last-year-up-36-from-2017/').

At $79, the revenue generated per active U.S. iPhone grew 36 percent year over year, up from an average of $58 spent per iPhone in 2017. iPhone users spent about $21 more in 2018 on in-app purchases and paid downloads.
The title you guys have given to this story is incorrect.

It is not accurate to say that the average iPhone user spent $79 last year.

It is accurate to say that iPhone users spent on average $79 last year.

Those are not the same thing.
Score: 7 Votes (Like | Disagree)
Abazigal Avatar
70 months ago
Apps purchased last year.

Apollo (paid full price outright)
Tweetbot (biggest tip)
Halide
Grimvalor
Launch centre pro (paid full price to unlock)
1blockerX
Linea
HeartWatch
Battleheart 2
Streets
Agenda

Am I pulling my weight enough? [emoji14]
Score: 5 Votes (Like | Disagree)