Apple Music has recently launched a new advertising campaign in Los Angeles, showcasing the Memoji versions of musicians including Shawn Mendes, Ariana Grande, and Kacey Musgraves. Apple put up the billboards ahead of the 61st Annual Grammy Awards, which take place on February 10 at the Los Angeles Staples Center.

animoji billboards

Apple has placed the billboards at the Hotel Figueroa in LA, which is down the street from the Staples Center. It appears there are multiple billboards in the city, however, including some that are dedicated specifically to each of the three artists and highlighting their Grammy nominations.

kacey musgraves memoji

Memojis are animated emoji characters that can take the form of each user's personal appearance, and using the TrueDepth camera system on iPhone X family devices, you can animate the Memojis with your facial movements. Apple has used Animoji in its ads a few times previously, including for last year's Grammy awards. Those commercials had the alien Animoji singing "Redbone" by Childish Gambino and the Animoji dog, fox, and poop singing "Stir Fry" from Migos.

As for the nominations, Shawn Mendes has two, one for song of the year ("In My Blood") and one for best pop vocal album (the self-titled "Shawn Mendes"). Ariana Grande was also nominated twice this year, for best pop solo performance ("God Is A Woman") and best pop vocal album ("Sweetener"). Lastly, Kacey Musgraves received four nominations, for album of the year ("Golden Hour"), best country solo performance ("Butterflies"), best country song ("Space Cowboy"), and best country album.

Top Rated Comments

480951 Avatar
84 months ago
I really like the Kacey Musgraves one. Absolutely love that album!
Score: 2 Votes (Like | Disagree)
SoN1NjA Avatar
84 months ago
These are pretty cute, I like them!
Score: 2 Votes (Like | Disagree)
diego Avatar
84 months ago
Disturbing, this looks a bit dystopian imo.
Score: 2 Votes (Like | Disagree)
code-m Avatar
84 months ago
I love it, creative advertising and playful!
Score: 2 Votes (Like | Disagree)
earthTOmitchel Avatar
84 months ago
I really like the Kacey Musgraves one. Absolutely love that album!
I was hesitant to listen to it (idk why at this point), and I have not stopped for the past month and a half. It's like each week I have a new favorite song from it. Really incredible album.
Score: 1 Votes (Like | Disagree)
Pakaku Avatar
84 months ago
I still think mememoji are incredibly hideous, and these billboards don't help
Score: 1 Votes (Like | Disagree)

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...